This report provides a comprehensive business strategy analysis of Virgin Mobile. It begins with an introduction to Virgin Mobile, highlighting its origins and market positioning. The report then delves into Task 1, which includes a PESTLE analysis of the macro-environment, examining political, economic, social, technological, legal, and environmental factors impacting the company. Additionally, it applies Ansoff's matrix to explore market penetration, development, product development, and diversification strategies. Task 2 focuses on strategic capabilities, discussing the importance of adapting to market changes and leveraging resources for competitive advantage. The VRIO model is used to assess the value, rarity, imitability, and organization of Virgin Mobile's resources. Task 3 applies Porter's Five Forces model to analyze the competitive landscape. Finally, Task 4 examines Bowman's strategy clock, illustrating the company's differentiation strategy. The report concludes with a summary of findings and a list of references.