BUS300: Apple Inc. Stakeholder Analysis - Report on Key Groups

This report provides a stakeholder analysis of Apple Inc., examining the company's approach to various stakeholder groups. The introduction highlights Apple's position as a leading technology company and its commitment to product design and innovation. The report identifies key stakeholders, including customers, employees, investors, and supply chain workers, and analyzes their respective interests. The analysis demonstrates how Apple addresses stakeholder demands through its corporate social responsibility initiatives, such as sustainable material sourcing and employee compensation. The report emphasizes the significance of stakeholder perception on the company's revenue and brand value. It further examines how Apple prioritizes customer satisfaction through high-quality products and addresses employee interests through compensation and career development. The analysis also explores the importance of investors and supply chain workers in determining the company's corporate social responsibility programs. The conclusion suggests that while Apple performs well in addressing stakeholders' interests, there is room for improvement, especially in the supply chain. The report suggests that a strong supplier code of conduct is critical to managing ethical practices within the supply chain.

Apple inc.
Stakeholders Analysis

Table of Contents
Introduction......................................................................................................................................2
Stakeholders.....................................................................................................................................2
Stakeholders Analysis......................................................................................................................2
Conclusion.......................................................................................................................................3
References........................................................................................................................................4

Introduction
In this present paper, we will discuss the stakeholder’s analysis of Apple Inc. which is an
American multinational technology company. Headquarter is in California and lies under the
computer hardware, software, electronics and digital distribution company. The company
develops, design, and sell its computer software and electronic products across the world. It is
the largest information technology company according to its revenue, and by its total assets, it is
the largest technology company (Apple et al., 2016). The present mission statement of the
company designs best personal computers in the works with the OS X, iLife, professional
software, and iWork. The mission statement by the founder of Apple was to contribute towards
the world by developing the tools which advance the mankind.
Stakeholders
The success of the company is partly based on satisfying the stakeholders and corporate social
responsibilities of the company. The group of stakeholders imposes the demands which convert
it to the corporate social responsibility and influence the performance of the company. The
perception of stakeholders directly impacts on the revenue of the company. The company has a
high-value brand but still the stakeholders are taken into account at the time of preparing the
policies and strategies of the company (Rothaermel et al., 2015). For example, the policy on
sustainable material sourcing is addressed by concerning about the environment of stakeholders.
The company applies holistic approach for addressing the shareholders interest which is
significant for the company (Liu et al., 2016). The group of stakeholders compels to improve the
quality which is fulfilled by the company through satisfying their needs. The programs and

policies for corporate social responsibility of the company consider the interest of the key
shareholders. The demand of stakeholders impacts on the business differently. The stakeholders
of the company are Customers, an employee of the company, investors and employees of
distributors and suppliers.
Stakeholders Analysis
The top stakeholders of the company are consumers who are prioritized in the planning of
corporate social responsibility. The main interest of the consumers is getting efficiency and
effective product at the affordable prices which are fulfilled by the company through providing
the high quality product, but the pricing strategy of the company is premium which is according
to its high quality. The various environmental programs are done by the company for recycling
and responsible sourcing to address the demand of consumers for sustainability of consumers.
Thus the top stakeholder's interest is satisfied by the company through it corporate social
responsibility. The employee of the company is second in the list of priority stakeholders. The
interest of stakeholders is to get higher compensation and development of career. The interest of
employees is satisfied through compensation packages and building the capabilities of human
resource through innovative skills which help to boost the career of employees (Gualandris et al.,
2015). The corporate social responsibility of the company is to satisfy the interest of employees
as a major group of stakeholders.
Investors are the major group of stakeholders who determines the programs of corporate social
responsibility. The investors of the company are interested in maximizing the return on
investment. The excellent financial performance of the company effectively addresses the
interest of stakeholders. For example, the high-profit margin of the company enables to

maximize the interest of stakeholders which address the interest of investors. The employees of
company’s supply chain are also considered in the corporate social responsibility of the
company. They are the indirect stakeholders who also determine the corporate social
responsibility of the company (Plamondon et al., 2015). The main interest of this group of
stakeholders is similar to the employee’s interest of the company such as job security,
compensation but they are also interested in ethical practices. To address the interest of this
group the company has made suppliers code of conduct which helps to monitor and enforce the
requirements of employment practices in its supply chain.
Conclusion
The company is having considerably high performance in addressing the corporate social
responsibility through satisfying the interest of stakeholders. The company satisfies the interest
of employees, investors, workers of supply chain, and customers. However, the corporate social
responsibility of the company can be improved through addressing the interest of supply chain
workers in its supply chain. The rules on suppliers are difficult in imposing because of the
contexts of an organization vary. The companies can use a power to compel its suppliers through
supplier’s code of conduct. Thus the main efforts of corporate social responsibility should be to
improve the compliance in the supply chain of a company.

References
Apple. (2016). Apple. Retrieved 22 October 2016, from http://www.apple.com/
Gualandris, J., Klassen, R. D., Vachon, S., & Kalchschmidt, M. (2015). Sustainable evaluation
and verification in supply chains: Aligning and leveraging accountability to stakeholders. Journal
of Operations Management, 38, 1-13.
Liu, S., & Cook, D. (2016). Eradicate, contain, or live with it? Collaborating with stakeholders to
evaluate responses to invasive species. Food Security, 8(1), 49-59.
Plamondon, K. M., Bottorff, J. L., & Cole, D. C. (2015). Analyzing Data Generated Through
Deliberative Dialogue Bringing Knowledge Translation Into Qualitative Analysis. Qualitative
health research, 25(11), 1529-1539.
Rothaermel, F. T. (2015). Strategic management. McGraw-Hill.