This report provides a comprehensive analysis of British Telecommunication's (BT) business strategy. It begins with an introduction to business strategy and its importance in a dynamic environment, focusing on BT's operations in approximately 180 countries. The report then employs the PESTLE model to evaluate the impact of political, economic, social, technological, legal, and environmental factors on BT's operations. Following this, it assesses BT's internal environment and capabilities using the VRIO model. The report also evaluates BT's competitiveness through Porter's Five Forces model, analyzing the bargaining power of buyers, threats of new entrants, and other competitive dynamics within the telecommunications sector. Furthermore, the report explores BT's strategic direction and options using Bowman's strategy clock model, including market development, penetration, and product development strategies. Finally, the report concludes by summarizing the key findings and strategic implications for BT.