Business Development Case Study: Askew’s Foods vs. Wal-Mart

This case study examines the competitive dynamics between Askew's Foods and Wal-Mart, focusing on the potential impact of Wal-Mart's entry into a new market. The analysis includes an evaluation of the strengths and weaknesses of both companies. Askew's Foods' strengths include its effective order management and rural home delivery system, while its weaknesses involve its supermarket structure and inability to build long-term client relationships. Wal-Mart's strengths encompass its environment-friendly structure, high-quality products, and use of locally sourced materials, but it faces less competitive strategies. The case study explores how Wal-Mart's entry could affect Askew's market position, potentially leading to significant business declines. The study uses a provided reference to support the analysis and conclusions about the impact of large retailers on smaller businesses.

Running Head: Case Study: Askew’s Foods Vs. Wal-Mart
Case Study: Askew’s Foods Versus Wal-Mart
[Document subtitle]

Case Study: Askew’s Foods Vs. Wal-Mart 1
Answer 1
Askew’s Strengths and Weaknesses
Strengths Weaknesses
 Effective order management system
through emails.
 Proper follow-up of rural home
delivery system
 Frozen food lockers and groceries
 The poor structure of its supermarket
and general merchandise stores
 Small chain stores (Askew's Foods vs.
Wal-Mart: Sustainable versus Low-
Cost 2011, P.N. 5).
 Poor efficiency of building long-term
relationship with existing clients
Wal-Mart Strengths and Weaknesses
Strengths Weaknesses
 Adaption of environment-friendly
environment structure
 Well-established BC grocery chain
 Presence of high-quality products
 Use locally produced raw material to
prepare final product
 Less competitive strategies (Askew's
Foods vs. Wal-Mart: Sustainable
versus Low-Cost 2011, P.N. 5)
Answer 2
There are a lot of responses which can be made by Askew's to Wal-Mart's interest in operating a
store in Salmon Arm. The first and the foremost response is that the Wal-Mart entry in the new

Case Study: Askew’s Foods Vs. Wal-Mart 2
geographic market will come with a huge influence on supermarket and general merchandise
store of Askew’s (Askew's Foods vs. Wal-Mart: Sustainable versus Low-Cost, 2011). On the
other hand, it is also being declared by Askew’s that the entry and growth of big-box stores had a
negative influence on the survival and growth of nearby independent stores and small chain
stores. Therefore, Askew’s believes that Wal-Mart needs to think about its entry decision again.
Answer 3
Wal-Mart Entry may influence the Askew's market position in a high context. It does have not
only influence on its general and supermarkets stores but also the big-box stores of the company.
Moreover, the Wal-Mart entry becomes a single cause of business declines from 10 percent to 40
percent (Askew's Foods vs. Wal-Mart: Sustainable versus Low-Cost 2011, P.N. 6).

Case Study: Askew’s Foods Vs. Wal-Mart 3
References
Askew's Foods vs. Wal-Mart: Sustainable versus Low-Cost. (2011). Retrieved 25 November
2017, from http://file:///C:/Users/Lucky/Downloads/Askews-Foods-case-F-17pdf-8146.pdf