This case study analyzes Momor Magda's business strategies, focusing on cost leadership, differentiation, and focus strategies within the ice cream market. It examines how Angela Hafstorm utilized Porter's Generic Strategies, emphasizing quality over promotional costs through social media campaigning and product differentiation via dairy-free and health-conscious options. The study further proposes strategies for Momor Magda's expansion into the Australian market, including integrated supply chain management to address competition, market penetration with unique product customization, and social media marketing to enhance brand awareness and consumer loyalty. The analysis highlights the importance of understanding market dynamics, consumer psychology, and competitive forces to achieve sustainable growth and profitability.