Analyzing Price Competition: A Key Business Strategy Overview

This presentation provides an overview of price competition as a persuasive business strategy, highlighting how low prices can lead to high demand and increased competitiveness. It addresses the risks associated with competitive pricing and references several key articles to support its points. The presentation emphasizes the impact of IT processes on a company's value and profit, viewing IT as an integral business-level strategy. It also discusses China's rising power in the global business sphere, its economic relations with Latin America, and the importance of environmental scanning using the PEST framework for improving competitive strategies. The conclusion underscores the importance of market research in formulating effective pricing strategies, understanding globalization's impact, and offering quality at a low price to achieve progress. The references cited include works on IT and business-level strategy, China and Latin America's economic relations, and strategic environmental scanning.

Price competition
presentation

Price Competition
•A persuasive business strategy.
•Low price results in high demands.
•Competitiveness.
•Associative risk to be taken in order to follow
competitive pricing.

“INFORMATION TECHNOLOGY AND
BUSINESS-LEVEL STRATEGY: TOWARD
AN INTEGRATED THEORETICAL
PERSPECTIVE”
•The IT processes of a company has substantial impact on
the value and profit of the company.
•IT is no more just a functional process.
•IT is a business level strategy and integral to a brand’s
success.
•IT provides various value creation opportunities.

“China and Latin America: Complementarity,
competition, and globalization.”
•China as a rising power in the global business sphere.
•Economic relations are nit restricted to just trade and
business.
•China has went on to become one of the investments giant
in Latin America.
•The Asian Miracle phenomenon.

“Strategic Environmental Scanning and
Organization Performance in a Competitive
Business Environment”
•The PEST factor essentially provides insight into the
changes that are required by an organization to perform
well.
•Environment analysis helps in improving competitive
strategies.
•Threats and opportunities should be continuously
evaluated and worked upon.

CONCLUSION
•The pricing strategy of an organization is largely
dependent on the market research that an organization
performs. A better understanding of the market and
understanding the impact of globalization on the present
market will lead to a better pricing strategy to be
formulated by the company. The competition is stiff and it
is to be understood that the masses will only move
towards the company that shall offer quality in low price.
The effective pricing is a key to a company’s ultimate
progress.

Reference
Babatunde, B.O. and Adebisi, A.O., 2012. Strategic Environmental
Scanning and Organization Performance in a Competitive Business
Environment. Economic Insights-Trends & Challenges, 64(1).
Dosch, J. and Goodman, D.S., 2012. China and Latin America:
Complementarity, competition, and globalisation. Journal of Current
Chinese Affairs, 41(1), pp.3-19.
Drnevich, P.L. and Croson, D.C., 2013. Information technology and
business-level strategy: Toward an integrated theoretical
perspective. Mis Quarterly, 37(2).
Gupta, A., 2013. Environmental and pest analysis: An approach to
external business environment. Merit Research Journal of Art, Social
Science and Humanities, 1(2), pp.13-17.