MBA Assignment: CST 617 - Business Strategy & Consumer Behavior

This document presents a student's solution to an assignment focused on Business Strategy & Consumer Behavior. It includes answers to multiple-choice questions and detailed explanations of key concepts. The assignment covers SWOT analysis, BCG matrix, financial aspects of organizational performance (balance sheet, income statement, cash flow, ROI), website attributes, and steps for planning. Additionally, it addresses consumer behavior choices and provides relevant references. Desklib is a platform where students can find a wealth of similar assignments and study resources.

Running Head: BUSINESS STRATEGY & CONSUMER BEHAVIOUR
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Business Strategy & Consumer Behavior

BUSINESS STRATEGY & CONSUMER BEHAVIOUR
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Part A- MCQ questions
1- A
2- B
3- C
4- B
5- B
6- A
7- B
8- E
9- D
10-B
11-D
12-B
13-A
14-E
15-A

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Part B
Question.2
A). SWOT Analysis
It is defined as an outline which is used to determine the competitive position of any
organization through measuring its strengths, threats, opportunities, and weakness. There
are main four components of SWOT analysis such as strengths, weakness, opportunities,
and threats (Utari, 2017).
Figure: SWOT analysis
(Source: Y graph, 2007)
Strengths
Such as Typical Question
Resources What makes you different?
Knowledge How are you better rather than the other?
Data What makes you flexible?
Attributes What low-cost resources can you draw?

BUSINESS STRATEGY & CONSUMER BEHAVIOUR
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Skills What do individuals to improve strengths?
Weakness
Lack of Questions
Resources What could you increase?
Data Are the timetables practicable?
Knowledge What should you escape?
Attributes What is stuff that customers might see as a
fault?
Skills Which type of resources can you not deliver?
Opportunities
Such as Questions
Changes in policies, and strategies Do individuals have required?
Local actions Is there any new technology?
Develop new technologies Can customers prefer anything else?
Modern services Is there any development in policies, and
strategies?
Social structures Which types of tools can you utilize to
achieve your goal?
Threats
Negative effect of Questions
Development of technologies Which types of tools can you utilize to
achieve your goal?
Local actions Is there any new technology?
Modern services Is there any development in policies, and
strategies?
Use of advancement
Social Constructions
B). BCG Matrix
It is defined as a corporate tool that is utilized to portray firm portfolio along with the
horizontal and vertical axis. There are four types of approaches used in the business matrix
to determine corporate strategies such as Dogs, Cash Cows, Stars, and question marks
(Jurevicius, 2013).

BUSINESS STRATEGY & CONSUMER BEHAVIOUR
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Figure: BCG Matrix
(Source: John Wiley, 2013)
Stars
Stars generate a large number of profits by penetration of increasing markets. The strategy
or policies for stars are progressing, and resource investment (Cha, and Jang, 2014).
Strategic choices: horizontal and vertical integration, market improvement, business
penetration, and product development.
Dogs
Dogs are processed which provides a platform to compare market share to competitors and
it is operating in a low improvement market. Globally, dogs are low investing because it
produces low cash return.
Strategic choices: liquidation, retrenchment, and divestiture.
Cash cows
Cash cows are the most common profitable groups and it should be milked that provide
much cash. Strategic choices: retrenchment, product improvement, and divestiture.
Question marks
Question marks defined as the brands which involve much nearer reflection. Question
marks hold low market share in developing markets by consuming a large amount of money.

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Question.3
A). SWOT Analysis
It is defined as an outline which is used to determine the competitive position of any
organization through measuring its strengths, threats, opportunities and weakness
(Niederwieser, et al., 2016). There are main four components of SWOT analysis such as
strengths, weakness, opportunities, and threats.
Figure: SWOT analysis
(Source: Y graph, 2007)
Strengths
Such as Typical Question
Resources What makes you different?
Knowledge How are you better rather than the other?
Data What makes you flexible?
Attributes What low-cost resources can you draw?
Skills What do individuals to improve strengths?

BUSINESS STRATEGY & CONSUMER BEHAVIOUR
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Weakness
Lack of Questions
Resources What could you increase?
Data Are the timetables practicable?
Knowledge What should you escape?
Attributes What is stuff that customers might see as a
fault?
Skills Which type of resources can you not deliver?
Opportunities
Such as Questions
Changes in policies, and strategies Do individuals have required?
Local actions Is there any new technology?
Develop new technologies Can customers prefer anything else?
Modern services Is there any development in policies, and
strategies?
Social structures Which types of tools can you utilize to
achieve your goal?
Threats
Negative effect of Questions
Development of technologies Is there any development in policies, and
strategies?
Local actions Is there any new technology?
Modern services
Use of advancement
B). There are many financial aspects of organizational performance such as balance
sheet, income statement, cash flow statement, and return on investment. The
income statement provides a brief summary of actions and it starts with revenue and
stops with complete income. The balance sheet provides an idea of how an
organization is managing and liabilities. Cash flow is a combination of the balance
sheet and income statement. Return on investment is the main aspect of any
organization and it also provides a brief idea about investment income and profit.
C). Websites Attributes
There are the following websites attributes used in an organization such as
 Quality of image

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 Zoom feature
 Consumer reviews
 Live Chat
 Alternate views
 Product comparisons
 Product demos
 Email
 Share buttons
 Indicate products on individual models
Question.4
A). Steps for planning
 Forecasting
 Organizing
 Commanding
 Controlling
 Coordinating
B). There are many financial aspects of organizational performance such as balance
sheet, income statement, cash flow statement, and return on investment (Gatzert,
2015). The income statement provides a brief summary of actions and it starts with
revenue and stops with complete income (Saeidi, et al., 2016). The balance sheet
provides an idea of how an organization is managing and liabilities (Hamlin, McNeill,
and Moore, 2015). Cash flow is a combination of the balance sheet and income
statement. Return on investment is the main aspect of any organization and it also
provides a brief idea about investment income and profit.
C). Consumer Behaviour Choices
There are following consumer’s behaviour choices are used in any business such as
 Product
 Brand
 Store type
 Shopping area
 Store
 Non-store source (Stephen, 2016).

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References
Cha, N.H. and Jang, H.J., (2014) Transcriptomic analysis of the effects of triclosan on
Mycobacterium bovis BCG. BioChip Journal, 8(3), pp.163-170.
Gatzert, N., (2015) the impact of corporate reputation and reputation-damaging events
on financial performance: Empirical evidence from the literature. European
Management Journal, 33(6), pp.485-499.
Hamlin, R.P., McNeill, L.S., and Moore, V., (2015) the impact of front-of-pack nutrition
labels on consumer product evaluation and choice: an experimental study. Public health
nutrition, 18(12), pp.2126-2134.
John Wiley (2013) Strategy formulation [online] Available from:
http://www.johnwiley.net.au/highered/management/istudy/menu/strategic_manage
ment/strategy_formulation_and_the_BCG_matrix_model/ [Accessed 27/07/18].
Jurevicius, O. (2013) BCG growth-share matrix [online] Available from:
https://www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html
[Accessed 27/07/18].
Niederwieser, D., Baldomero, H., Szer, J., Gratwohl, M., Aljurf, M., Atsuta, Y., Bouzas, L.F.,
Confer, D., Greinix, H., Horowitz, M. and Iida, M., (2016) Hematopoietic stem cell
transplantation activity worldwide in 2012 and a SWOT analysis of the Worldwide
Network for Blood and Marrow Transplantation Group including the global
survey. Bone marrow transplantation, 51(6), p.778.
Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A. (2015) How does corporate
social responsibility contribute to firm financial performance? The mediating role of
competitive advantage, reputation, and customer satisfaction. Journal of business
research, 68(2), pp.341-350.
Stephen, A.T., (2016) the role of digital and social media marketing in consumer
behavior. Current Opinion in Psychology, 10, pp.17-21.

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Utari, I.A.P.A., (2017) Stability and Persistence Analysis of Mathematical Model of BCG
Immunotherapy in Superficial Bladder Cancer. Applied Mathematical Sciences, 11(46),
pp.2291-2304.
Y graph (2007) SWOT analysis sample [online] Available from:
http://ygraph.com/chart/2911 [Accessed 27/07/18].