Change Management Report: COVID-19 Impact on Business Strategies

This report delves into the realm of change management, particularly focusing on the impact of the COVID-19 pandemic on business strategies. It compares the responses of two organizations, Aldi and Morrison's, to the challenges posed by the pandemic, examining how their strategies were affected. The report identifies and analyzes both internal and external drivers of change, providing a comprehensive overview of the factors influencing organizational adaptation. Furthermore, it explores the types of changes implemented, such as structural and strategic adjustments, and offers conclusions and recommendations based on the observed impacts. The report utilizes academic references to support its analysis, providing a well-researched perspective on change management in the context of the COVID-19 crisis.

ASSESSMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1(a) Impact of Covid- 19 on two different organisations strategy...............................................3
1(b) Drivers of Change................................................................................................................3
1(c) Conclusions and recommendations......................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
This report will project different aspects related to change management n organisation.
Various drivers of change management would be analysed in this report. The changes the change
management drivers have introduced would also overlook.
MAIN BODY
1(a) Impact of Covid- 19 on two different organisations strategy
The two different organisations which can be compared to assess the impact that Covid- 19 has
on them are Aldi and Morrison’s:
Morrison’s: Covid-19 pandemic brings positive impact on organization’s strategy because
it become easy for the company to access it’s customer more effectively in UK. The reason
behind is that UK’s people does not prefer dine out due to covid-19 so, they like to buy grocery
and prepare them at home as safety purpose. In initial stage, Morrison gets negative impact on
it’s strategy and business operation because UK’s government announced for the lockdown due
to pandemic that impacts supply chain of the company as well. But later on, public prefer to
online shopping for the groceries that accelerates digital marketing strategy of the company as
resulted it offers home delivery services to the UK’s people (Mitchell and et.al., 2020). In the
mid of June company has started to supply it’s grocery products from own 280 stores to the
customer.
Aldi: Aldi gets negative impact of Coivd-19 pandemic because it has invested huge capital
in more than organic, carbohydrate free and natural food products in order to improve purchasing
behaviour of customers and in exchange achieves high profit margin. But these products price is
too high as compared others and past three months food price is increased around 30% as
compared others (Cummins and et.al., 2020). Unfortunately, there are only 24% people who are
aware about organic food while rest does not aware about organic foods. Thus, Aldi gets
negative impact on it’s performance.
1(b) Drivers of Change
Driver of change are segregated into internal driver and external change drivers.
Internal change driver: All such drivers like capability, resources, inventions, dissatisfaction of
the own organisation performance and desires of company to reach the extreme. All these
drivers of change management play a crucial role for the company in achieving change
management properly.
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External drivers: Tesco Company also associated with many change management drivers that
externally impact the change management (Uhl and Gollenia, 2016). These drivers
comprises with factors like customers, competitors, investors, technology and government.
All these external drivers are such drivers that contribute in change management at
organisation but not directly linked up with the process.
Types of changes
The change management drivers both internal and external have supported various changes
like structural change, strategic change and also in the process it has introduced change in
organisation (Van der Voet, Kuipers and Groeneveld, 2016). All these changes have
potentially influenced the organisation. Tesco Company has expanded the potential of
entertaining growth with the support of these change management drivers.
1(c) Conclusions and recommendations
It can be concluded that, there are Covid 19 impact has badly affected to the business
environment of various companies. Due to this pandemic, the government of the United
Kingdom has passed the rule of total lockdown, in which existing businesses or companies was
responsible to close their shops, supermarkets and stores, so that these companies not able to
generate huge profit in the market as they was earned before the lockdown (Sedlacek and Sterk,
2020). Currently many people or customers get scared to visit in the store and supermarkets just
because for corona virus infection. However now some companies have stared their business
operations by taking full care from Covid 19. It is necessary to a company for protecting its
different customers and employees from the Covid 19.
CONCLUSION
Businesses or companies within the UK now able to again start their operations by taking
care of their employees and customers from this pandemic.
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REFERENCES
Books and Journals
Cummins, S and et.al., 2020. COVID-19: impact on the urban food retail system, diet and health
inequalities in the UK.
Mitchell, R and et.al., 2020. The impact of COVID-19 on the UK fresh food supply chain. arXiv
preprint arXiv:2006.00279.
Sedlacek, P. and Sterk, V., 2020. Startups and Employment Following the COVID-19 Pandemic:
A Calculator.
Uhl, A. and Gollenia, L. A. eds., 2016. A handbook of business transformation management
methodology. Routledge.
Van der Voet, J., Kuipers, B.S. and Groeneveld, S., 2016. Implementing change in public
organizations: The relationship between leadership and affective commitment to change
in a public sector context. Public Management Review. 18(6). pp.842-865.
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