Report on Debenhams' Business Strategy, PESTLE, and SWOT Analysis

This report provides an analysis of Debenhams' business strategy, focusing on its application of PESTLE and SWOT frameworks. The PESTLE analysis examines the political, economic, social, technological, and legal factors impacting Debenhams within the UK market. The SWOT analysis delves into the company's strengths, weaknesses, opportunities, and threats, particularly emphasizing its brand equity and customer recall. The report concludes by highlighting the importance of market environment analysis for effective business management, underscoring the utility of PESTLE and SWOT tools in understanding the macro and internal environments. The analysis is based on the provided assignment and aims to provide a comprehensive overview of Debenhams' strategic positioning.

Business Strategy

Content
 Introduction
 PESTLE Analysis
 SWOT Analysis
 Conclusion
 References

Introduction
Business strategy states as the organisation working plan that leads
the management to achieve their vision, objectives and goals
with more efficiency and effectiveness. It is the set of action
which aid the entrepreneurs to achieve their business objectives
in minimum time period by pre determining the action that can
performed by employee's and the management. This report is
based from the perspective of Debenhams.

Pestle analysis
The detailed analysis of PESTLE
address the market of UK by
focusing on political, economical,
environmental, social, technological
and legal impacts on the market of
UK. This determines PESTLE is an
essential tool which assist the
management to understand the
macro environment of business.

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Political factor- The parliament of UK consists some of the most
powerful countries of the world such as England, Wales and
Northern Ireland. Government of UK works as a modern
parliamentary democracy that is controlled by the head of the state.
Further, in context of UK the political stability of country is the
major strength of UK. Therefore, it is easy for Debenhams to
formulate long term policies and rules due to low government
interference in the organisation.

SWOT Analysis
SWOT works as the study that is
undertaken by the business
houses for understanding the
internal department of the
organisation. It determines to
understand strength, weakness,
opportunities and threats

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Strength
Debenhams provides good quality products to its customers therefore
due to this action it generates high brand equity in the fashion
world. Moreover, due to this action this activity Debenhams are able
to recall its customer. It works as one of the major strength for its
customers and the organisation.

Conclusion
In the end by the above report it is concluded that it is mandatory for
the management to analysis the market environment. PESTLE
analysis is one of the appropriate tools through which organisation
understand the macro environment. With this it is easy for
organisation to manage their business according to business
activities

References
Abubakar, F.M., 2015. Behavioural intention to adopt point of sales
technology in Nigerian retail industry (Doctoral dissertation,
Universiti Utara Malaysia).
Ahmadi, M., Dileepan, P. and Wheatley, K.K., 2016. A SWOT
analysis of big data. Journal of Education for Business, 91(5).
pp.289-294.
Eglese, S., 2014. MARKETING RECOMMENDATIONS FOR THE
UK HEALTH & BEAUTY RETAIL MARKET: Using Superdrug
as a case study.

Thank You