This report provides a comprehensive business strategy analysis of EE, a telecommunications company. It begins with an introduction highlighting the growth of the mobile telecommunications sector in the UK and outlines the report's objectives. The report then delves into a PESTLE analysis to examine the political, economic, social, technological, legal, and environmental factors impacting EE. It uses Ansoff's growth vector matrix to analyze the organization's strategic positioning, exploring market penetration, market development, product development, and diversification strategies. The report then assesses EE's strategic capabilities, including strategic analysis, choice, and implementation, followed by a VRIO/VRIN analysis to evaluate its resources and competitive advantages. It identifies EE's strengths and weaknesses and concludes with an application of Porter's five forces model to evaluate the company's competitive environment, considering the bargaining power of suppliers and buyers, the threat of new entrants and substitutes, and competitive rivalry. The report provides insights into EE's strategic direction and options within the UK telecommunications market.