Business Strategy Game (BSG) Simulation: Strategic Evaluation Report

This report provides an in-depth analysis of strategic decisions made during a Business Strategy Game (BSG) simulation. It evaluates the major strategic decisions, focusing on inventory clearance, internet marketing, production facilities, and branded distribution techniques. The report also assesses six supporting strategic and management models, including Belbin's team roles and situational analysis using PESTLE analysis. Additionally, it incorporates Porter's Five Forces and generic models to analyze industry competition, new market entries, substitute products, and the power dynamics of buyers and suppliers. The analysis highlights the importance of workforce training, product marketing, and competitive advantages within the footwear industry, emphasizing the impact of business simulation games on company performance and growth. The report provides a comprehensive overview of strategic management models and their practical application within a simulated business environment.

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Evaluate the major strategic decisions during the BSG simulation............................................4
TASK 2............................................................................................................................................6
Evaluate the six supporting strategic and the management models for the strategic approach. .6
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
The report includes the business strategy game and reflective of the business strategy
games as well. Report includes the strategic management models which would include the
strategic approach. The models include the vision and the mission of the corporate objectives and
the situational analysis as well. Macro economic analysis and the industry analysis as well. It
includes the porters five forces and the generic model which would provide the knowledge about
the industry and them market. The marketing strategy is applied on the corporate sector and the
performance of the company is also analysed as well.
TASK 1
Evaluate the major strategic decisions during the BSG simulation
In my opinion Business strategy games are the games which is focusing on the economic
processes. It includes the construction and the management simulations as well. The
management is focusing on these kinds of the games which would provide the knowledge to the
customers about the management terms and the relating to the management. Different enterprises
are gaming the different kinds of the games which would include the consequences and the
outcomes. Theme park is one of them which is made to provide the knowledge to the customers
about the construction and the management stimulation (Oriesek and Schwarz 2016).
The company is using the business strategy games for the inventory clearance which has
resulted in the growth for of the 50%. In North America the company is using the internet
marketing strategies and taking the decisions in the effective way. In Europe and Africa the
internet marketing strategies are growing because these strategies are resulting from the 87$ in
year 11 form the 98$ in year 15. The company is also concentrating on the production facilities
in the department. The production department is facing the high growth due to the business
stimulation games because it the production has increased form the 500 in year 12 form the 5000
in the year 15. in the Asia and the pacific areas the production is growing form the 500 In year
12 to the 1000 in year 15. In my opinion the inventory clearance and the production facilities are
growing, both are growing as per the speed and the demand of the customers.
Company is also focusing on the branded distribution techniques which includes the pairs
which are shipped form the North America warehouses to the other warehouses it is growing
continuously. In year 11 it was 1600 and in year 15 it was 2720. The products of the company
are shipped form the warehouses to then other warehouse because these products are needed in

the other warehouses. The workforce training of the employees is compulsory in the
organisation. Employees of the company are given the compensation and the training. Training is
increasing the performance of the employees. The company is also focusing on the training of
the employees which are working effectively. The basic pay provided to the employees is
increased and the incentives which are provided to the employees (Perera 2017).
The foot wear industry is concentrating on providing the footwear products to the
customers. The industry operating in the North America, Europe, Africa as well. Business is also
spread their the Asia and the pacific. The footwear are needed by the every human being like the
children teenager to the adult sand the old aged people as well. The footwear cannot be same
because every foot wears need to be produced in different styles. Customers are ready to pay the
amount on the foot wears which are of the god quality and consist of the brand name. The
companies are providing the low cost product and the high quality products which is attracting
the customers. The company is also preparing the high quality branded products which is
attracting the customers. Production of the branded products has increased in North America
form the year 11 which is 14 % and year 15 includes the 46% production (Gheibi, and et.al.,
2018). The production and the productivity of the employees is increasing form the rapid growth
in the country. In Asia and pacific the production is increased but the form the year 12 which has
the 20% production and which is increased upto the 48%. The company is also applying the
models and the styles for each and every product which is increasing the performance of the
product.
The marketing of the product is also the part of the business stimulation games in the
gems has effected the company in the effective way. The marketing of the product is done as per
the while sale marketing. Company is manufacturing the products but the company is not able to
sell the products in the retail market. The competitive analysis of the company is using the
models and the wholesale source of the products. These all the products are changing from time
to time. In year 11 it was the 70$ to in year 15 it was $71.20. These the wholesale produce of the
products which are manufactured in the factory (Rastogi and Trivedi 2016).
In my opinion the company is selling these products and the company would be benefited
with these products which are manufactured in the factory. The company is not able to take the
competitive advantage and the company would face the problems in facing the strong
competition in the market. So the company is concentrating on the production operations and the

plant capacity additions. The company is planning to launch the product which are environment
friendly. Company would make the product according to the customers which would make the
product as per the customers and the environment. In my opinion the business stimulation games
increasing the business of the companies and the productivity as well. It is providing the
knowledge to the managers how to perform the work and how to monitor the work done in last
few years. The company is gaining the growth in the business and the productivity is increased
as well.
TASK 2
Evaluate the six supporting strategic and the management models for the strategic approach
The company is concentrating on the strategic management models which would increase
the performance of the company in the market. Company would be using the various strategic
models which would result in the positive impact on the company (Bull, and et.al., 2016).
Belbins team roles
The Belbins team role includes the nine team roles which are important for the roles of
the teams and the behaviour of the employees. The leader in the team need to prepare the high
performing team and must know about the strengths and the weakness of the team. Team leader
is the shaper which is not quitting the challenges and know how to overcome the challenges and
face the team in the effective way. Proper interpersonal and the communication skills are
working towards the motivating the team members. The leader of the team need to be
Implementer as well. The implementer would implement the things in the well organized way
which would affect the employees which are working in the team. Team leader need to be the
complete finisher which would be perfectionist because the team leader or the team member
need to complete the work and then work on the projects. The error and the omission must be
detected before completing the work.
Coordinator is the one which is coordinating the members of the teams and managing the
work in the effective way. The coordinator in team must be confident and the has the better
communication skills as well. Team workers is managing the work and completing the work
given. Team workers must be supportive and must have the decision-making power in them.
Resource in investigator is the enthusiastic and also has networking skills as well. Through these
networking skills the investigator would investigate and gather the valid Information for the
project. Monitor evaluator is the one which is thinking critically and the has the serious mind as

well. The decision which are taken must be evaluated and analyzed as well. Specialist is the one
which is compromising in the every part and is contributing in the every part of the area. The
professional standards must be maintained with the low rate of the interest. Plants is team role in
which the original approaches are used by the team for solving the problems in the team. These
employees have the poor communication skills, and they are easily affected by the negative
criticism (Group, and et.al., 2018).
Situational analysis of the company which includes the pestle analysis
Pestle analysis
Pestle analysis includes the macro environment analysis. It includes the factors which are
affecting the business.
Political factors are affecting the business and the company performance as well. The
taxation policies of the global countries and the political conditions of the country is affecting the
business and the growth. The trade restrictions of the country would affect the business in the
market as well.
Economic factors includes the impact of the gross domestic product on the company and
the market. National income and the economic condition of the country is affecting the business
ns and the market.
Social factors include the factors like the age, gender and the employment rates in the
country. The culture of the every country is different and the company need to survive in then
market by following the social customers of the country (Biancamaria Lettenmaier. and
Pavelsky, 2016).
Technological factors
The technology is increasing and the company is using these latest technologies which
will lead the company towards the growth. The technology is used by the company in the
producing the good and the distributing the goods as well.
Environmental factors
The environmental factors are affecting the business with the lot of the importance and
the sustainable growth of the country in the market. Environmental laws are made by the
company and the eco friendly products are made by the company for selling the environmental
products in the market.
Legal factors

Legal factors include the factors which have levied on the company and these laws are
affecting the business of the company. Laws and the legislation and the health and the safety
guidelines which are levied in the company and the company would follow this polices.
Industry and sector analysis includes the porters five forces and the porter generic
models.
Porters five forces
porters five forces includes the competition in the economy and it is analysing the
industry.
Competition in the industry is rising day by day because the companies are facing the
problems in fighting the competition in the country. The competition is affecting the growth of
the business in the industry. New entries in the market are rising the every company in the
market is looking forwards for improving the product and then introduce in the Market which
will in increase the sales.
Threats of the new entrants
New entrants are entering the market by the plan of the being successful in the industry.
It is focusing on the providing the people with the latest technology and the companies are using
these types of the latest technologies in attracting the customers and the existing companies are
facing the problems due to the new entries in the market.
Threats of the substitute products
Various other competitors are making the substitute products with the new and the
innovative techniques. The features of the product is same and customers would buy these
products which is suitable for them.
Power of the buyers
The buyers have the power to not accept the good sand the boycott the goods. The buyers
will only have the power when they are under one roof and if not these buyers would not have
the power to buy the products (Niederwieser, and et.al., 2016).
Power of the suppliers
The supplier also need to accumulate under the one roof which would analyse the work
and the performance of the company. The suppliers had to levy the term and the conditions than
the suppliers need to accumulate under the one roof.
Porters generic model

porters generic model consist of the cost leadership and the differentiation and the focus.
Cost leadership is the firm which is setting the cost of the product in the market. The
customers of the product is depended on the cost of the raw material bought by the company and
the manufacturing expenses of the company. The cost of the product is also depended on the cost
of the product of the competitors in the market (Fozer, and et.al., 2017).
Differentiation is the feature and the uniqueness of the product. Unique features of the
product is attracting the customers The buyer wants the quality, features and the cost of the
products. These all must be maintained so that the customers would buy the product easily.
Focus is divided among the two products which are managing the work of the company
and the product. Cost focus is one of them, it totally focuses on the cost of the products and the
factors which are affecting the cost of the product. The company is planning to generate the
revenue from the selected market which would result in the growth of the company.
Differentiation focus is the different features and the quality of the products. The selected market
liking after the features of the products and the quality of the products which are satisfying the
customers and the needs of the customers. In cost focus it is exploiting by the way of the cost of
the products and it is affecting to the people which are buying the products.
Internal analysis
Swot analysis
swot analysis include the strengths, weakness, opportunities and the threats which are
affecting the company performance.
Strengths include the strengths of the company which can be used by the company in the
effective way which would be benefit the company. The skill and the trained employee of the
company would benefit the company. The company would use the strategies like the capital and
the latest technology is used by the company which is befitting the company in the positive way.
Weaknesses
The internal environment of the company is affecting the employee performance and
these would affect the company performance. Company need to improve the objective sand the
use the resources in the effective way which would benefit the company. The employees of the
company would not be used the skills and it would affect the company position in the negative
way. Company could use the latest technologies for the overcoming the weakness and the try to
use the products which would improve the position of the company.

Opportunities can be grabbed by the company like the company would use the latest
technology and improvise the products which would attract the customers towards the company.
The opportunities are there in the market but the company need to identify the opportunities
which are useful for the company.
Threats can be overcomed and for that the threat need to be identified. The increase in the
competition is the biggest threat for the company. Technology has been bought by the company
but the employees of the company are not trained and skilled which is benefiting the company
performance. The company need to work In the efficient for overcoming these threat which
would improve the performance of the company (Gudiksen 2015).
Marketing strategy
7 p's of the marketing
Product of the company would include the feature and the quality of the products which
is attracting the customers. These would attract the customers and satisfy the customers which
are buying the product. Cost of the product is also the important part of the product. The current
product of the company would be marketing by the company in the selected market.
Price of the products is playing the vital role in attracting the customers towards the
customers. Price includes the cost of the products and the manufacturing price of the products.
Price of the products is set according to the market and the cost of the product when it is reached
till the customers because at the every stage the price of the product is increased and it would
expand the price of the product (Rogmans and Abaza 2019).
Promotion of the product is important because the promotion is compulsory for the
product. The promotion of the products is including the selling of the product in the selected
market. Due to the help of the promotion the products are sold in the market and the products are
brought by the customers.
Place for the products is attracting the customers which is affecting the sale of the
product. Place must be suitable for the customers to visit because the customers would not visit
the place if the place of the products is uncomfortable. The sales person which are selling the
products must be trained and affecting which would analyse then need of the customers and
satisfy the customers.

Packaging is affecting because the packaging of the product would affect the sales of the
product. Products would not be handled in hand and the customers are attracted towards the
product in the case of the attractive packaging (Constantiou and Kallinikos 2015).
Positioning is important for the product because the product is sold in the market with the
help of the position of the product in the market. The product is sold in the market when the
position in the of the product is correct it would attract the customers.
People are changing their preference now and then so these are affecting the sale of the
products. So the products must be made as per the need of the customers.
CONCLUSION
From the above report it would be concluded that the product in the market is sold in the
effective way which would attract the customers in the market. It includes the different models
which is discussing the need of the customer and the internal and the external factors which are
affecting the growth of the company. It also includes the business stimulation games which is
used by the company and to achieve the goals that the company has achieved growth in the
market by applying the business stimulation model. These model focusing on the providing the
knowledge to the managers about management and the decision which are affecting the sales of
the company.

REFERENCES
Books and journals
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