Strategic Game Plan and Competitive Analysis for All Footwear Project

This project report examines the business strategy of "All Footwear" within a competitive footwear industry, simulating real-world business challenges. The report begins with an abstract, introduction, and outlines the competitive strategy, industry overview, and company-specific decisions. It delves into the application of PESTLE and Porter's Five Forces models to analyze market dynamics and the competitive landscape. The report details strategic decisions, including diversification into green technologies, workforce management, and product quality enhancements. It also highlights the importance of market analysis, advertising, and international expansion. The report concludes with reflections on strategic principles, key learning points, and overall outcomes, offering valuable insights into strategic management and decision-making within a dynamic business environment. The report is a reflection of a student's understanding of strategic management principles, applied within a business simulation game.