Comprehensive Business Strategy Report for Gemburg Travel Agency
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AI Summary
This report presents a detailed business strategy analysis for Gemburg Travel Agency, a travel agency based in Germany. The report begins with an executive summary highlighting the agency's focus on customer satisfaction and its marketing approach. It defines the business, outlining its services like trip arrangements, hotel bookings, and tour organization. The report then explores Gemburg's vision, mission, goals, and objectives, emphasizing its commitment to providing high-class services at affordable prices. A SWOT analysis is conducted to identify the agency's strengths, weaknesses, opportunities, and threats. Stakeholders, including employees, customers, and suppliers, are discussed. Furthermore, the report covers generic corporate strategies, risk factors, and key issues in starting the business. The agency aims to enhance customer experience, increase market awareness, and achieve significant profit growth by 2022. The analysis underscores the importance of flexible travel packages, customer-centric services, and effective marketing strategies to navigate the competitive market and achieve sustainable growth. The report concludes by highlighting the agency's commitment to contribute positively to the growth and development of tourism in Germany.

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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.Executive Summary.............................................................................................................3
2.Business definition:.............................................................................................................4
3.Vision, Mission, Goals, Objectives.....................................................................................4
4.Swot Analysis of gemburg Travel Agency.........................................................................5
5.Stakeholders of Gemburg travel agency..............................................................................7
6.GENERIC CORPORATE STRATEGY.............................................................................8
7.Risk and key issue in New business....................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.Executive Summary.............................................................................................................3
2.Business definition:.............................................................................................................4
3.Vision, Mission, Goals, Objectives.....................................................................................4
4.Swot Analysis of gemburg Travel Agency.........................................................................5
5.Stakeholders of Gemburg travel agency..............................................................................7
6.GENERIC CORPORATE STRATEGY.............................................................................8
7.Risk and key issue in New business....................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Business Strategy are defined as the set of decisions which used to grow the business. It
is the plan which used to secure the position in the market and achieve the goals in the business.
The hospitality organization selected for this report is Gemburg. Gemburg is the travel agency
which is located in the Germany and work as the service provider for the tourist and travellers.
This Report will highlight the Vision of the company, Mission of the company also the Goals
and the Objectives of the company. Further these report goes on swot analysis of the Gemburg
travel agency and Generic corporate Strategies of the company. Further these report goes on
explanation of Risk factor and issues on the starting a company.
MAIN BODY
1.Executive Summary
Over the last several decades the tourism sector has grown tremendously. Due to the
arrival of 'borderless' world and increasing information about the mesmerising sceneries in every
part of world. According to the current scenario, as the number of tourists are increasing at a fast
pace this provides an opportunity for Gemburg limited to penetrate the current market
(Tammaro, 2016).
Gemburg is a small entrepreneur company that will be dealing in hospitality firm as a
Travel Agency based in Germany. Company will have their own Travel Advisers who have
traveled the world and have every ounce of knowledge and experience of beautiful destinations
and they will be leading the path for companies success. Company is going to follow all the
recent trends. Working hard, laughing harder and enjoying every moment is what will describe
people at Gemburg. Company will be focusing on happy and satisfied clients. Saying you are
good and awesome at what you do is easy, but when clients say us that they actually happy we
feel great and that felt true, company will work for this. The advisors in company have traveled
over 20 different countries exploring different countries exploring different destinations, and new
hotels so that they can know needs of consumer and fulfill it by giving you the most memorable
adventure which consumer cherish their whole life.
The companies’ marketing strategy will be simply ensuring that people know about the
companies' existence and their services. Hence, the intention is to make available information to
right target clients. The company will ensure that the prices matches people's budget, people like
our services, knows about us and know about to reach out to us.
3
Business Strategy are defined as the set of decisions which used to grow the business. It
is the plan which used to secure the position in the market and achieve the goals in the business.
The hospitality organization selected for this report is Gemburg. Gemburg is the travel agency
which is located in the Germany and work as the service provider for the tourist and travellers.
This Report will highlight the Vision of the company, Mission of the company also the Goals
and the Objectives of the company. Further these report goes on swot analysis of the Gemburg
travel agency and Generic corporate Strategies of the company. Further these report goes on
explanation of Risk factor and issues on the starting a company.
MAIN BODY
1.Executive Summary
Over the last several decades the tourism sector has grown tremendously. Due to the
arrival of 'borderless' world and increasing information about the mesmerising sceneries in every
part of world. According to the current scenario, as the number of tourists are increasing at a fast
pace this provides an opportunity for Gemburg limited to penetrate the current market
(Tammaro, 2016).
Gemburg is a small entrepreneur company that will be dealing in hospitality firm as a
Travel Agency based in Germany. Company will have their own Travel Advisers who have
traveled the world and have every ounce of knowledge and experience of beautiful destinations
and they will be leading the path for companies success. Company is going to follow all the
recent trends. Working hard, laughing harder and enjoying every moment is what will describe
people at Gemburg. Company will be focusing on happy and satisfied clients. Saying you are
good and awesome at what you do is easy, but when clients say us that they actually happy we
feel great and that felt true, company will work for this. The advisors in company have traveled
over 20 different countries exploring different countries exploring different destinations, and new
hotels so that they can know needs of consumer and fulfill it by giving you the most memorable
adventure which consumer cherish their whole life.
The companies’ marketing strategy will be simply ensuring that people know about the
companies' existence and their services. Hence, the intention is to make available information to
right target clients. The company will ensure that the prices matches people's budget, people like
our services, knows about us and know about to reach out to us.
3
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The companies promotional plans will involve social marketing, advertising, personal
selling, events, public relations.
2.Business definition:
Business for travel agency deals with various activities which are related to travelling that
makes easier for person to travel and reach their destination. Activities that travel agencies deals
with are arranging trips, booking hotels and flight tickets etc.
Gemburg travel agency will be responsible for all the operations which related to organize
a trip for their clients. Gemburg will collaborate with hotels to provide accommodation to the
clients and will book cruise and other adventure trips with agreement to provide to the clients of
Gemburg. Gemburg will provide facility of good food and free WI-if facility to its clients so that
they can get their location when they are out of network on their cell phones and the facility to
track their luggage. On the other hand Gemburg will organize trips to orphanages, wildlife
sanctuaries, nationals parks to spread awareness for conservation of wild animals among German
people.
3.Vision, Mission, Goals, Objectives
VISION
Gemburg travel agency desires to become a leading company which will provides travel
solutions across Germany and to be recognized for delivering outstanding services. Creating new
opportunities for growth in company's strategic business. By enhancing management tools,
improve the services provided and reducing the travel costs. From simple one's to complexed
one's we could be able to manage all types of travel needs and amazing experience for customers
so that they can rely on us.
Gemburg aims to give high class services at affordable prices by controlled growth,
leadership and commitment.
MISSION
Initially company will seek to develop and nurture an enjoyable, healthy and respectful
environment internally for the employees in which they are fairly compensated and encourage
them to respect customer's demand and the quality services we intend to serve. In addition to this
ensuring customer satisfaction, mandatory follow-up and improvements suggested by customer's
in the future. Company seeks to get fair and enough profit to maintain the companies’ finances
4
selling, events, public relations.
2.Business definition:
Business for travel agency deals with various activities which are related to travelling that
makes easier for person to travel and reach their destination. Activities that travel agencies deals
with are arranging trips, booking hotels and flight tickets etc.
Gemburg travel agency will be responsible for all the operations which related to organize
a trip for their clients. Gemburg will collaborate with hotels to provide accommodation to the
clients and will book cruise and other adventure trips with agreement to provide to the clients of
Gemburg. Gemburg will provide facility of good food and free WI-if facility to its clients so that
they can get their location when they are out of network on their cell phones and the facility to
track their luggage. On the other hand Gemburg will organize trips to orphanages, wildlife
sanctuaries, nationals parks to spread awareness for conservation of wild animals among German
people.
3.Vision, Mission, Goals, Objectives
VISION
Gemburg travel agency desires to become a leading company which will provides travel
solutions across Germany and to be recognized for delivering outstanding services. Creating new
opportunities for growth in company's strategic business. By enhancing management tools,
improve the services provided and reducing the travel costs. From simple one's to complexed
one's we could be able to manage all types of travel needs and amazing experience for customers
so that they can rely on us.
Gemburg aims to give high class services at affordable prices by controlled growth,
leadership and commitment.
MISSION
Initially company will seek to develop and nurture an enjoyable, healthy and respectful
environment internally for the employees in which they are fairly compensated and encourage
them to respect customer's demand and the quality services we intend to serve. In addition to this
ensuring customer satisfaction, mandatory follow-up and improvements suggested by customer's
in the future. Company seeks to get fair and enough profit to maintain the companies’ finances
4
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for shorter as well longer terms and fairly provide remuneration for work and efforts of
employees.
GOALS
The aim of business is to enhance consumer experience in Germany. As relatively new in
the market the company will market its business and services as well for being continuously at
the top of customer's mind. Company will fulfill its promises by providing memorable, enjoyable
travel experience that ensures that the customers are happy and satisfied and have a positive
response when the trip ends. Company will fulfill customer's needs by grabbing every
opportunity they will get. Advertising will be done on continuous basis.
OBJECTIVES
The company's business strategy will focus on customer’s need and satisfaction and
providing them the best quality services. This shall be captured by hiring professional team and
giving quality services designing travel packages according to customers need. With time
awareness about companies’ services will be increased by the marketing campaigns. This will
give a clear advantage to the company in the competitive market. Company will establish a mark
in the competitive market so can help the company in assuring profits in short as well as long
term. The company is committed to support the growth and development in tourism in Germany
with positively contributing to environment. The company will achieve an increase in profits by
50% by 2022.
4.Swot Analysis of gemburg Travel Agency
STRENGTHS: Gemburg creates packages with discount rates and provides more facilities
to customer and make planning according to the customer favourable itinerary which will
increase customer interest. Making more flexible and comfortable for customers to deal with
unknown places makes easier for customer to understand their destination. Gemburg kept
different travel packages for different groups like family holiday package, couple holiday
package or individual holiday package which will help German agents to plan according the
customer preferences. In Germany the company Gemburg will increase its image by years of
experience and growing very fast in the travailing world. In Germany favourable location of the
company in market area increases the attraction of German people towards the office. Easy
5
employees.
GOALS
The aim of business is to enhance consumer experience in Germany. As relatively new in
the market the company will market its business and services as well for being continuously at
the top of customer's mind. Company will fulfill its promises by providing memorable, enjoyable
travel experience that ensures that the customers are happy and satisfied and have a positive
response when the trip ends. Company will fulfill customer's needs by grabbing every
opportunity they will get. Advertising will be done on continuous basis.
OBJECTIVES
The company's business strategy will focus on customer’s need and satisfaction and
providing them the best quality services. This shall be captured by hiring professional team and
giving quality services designing travel packages according to customers need. With time
awareness about companies’ services will be increased by the marketing campaigns. This will
give a clear advantage to the company in the competitive market. Company will establish a mark
in the competitive market so can help the company in assuring profits in short as well as long
term. The company is committed to support the growth and development in tourism in Germany
with positively contributing to environment. The company will achieve an increase in profits by
50% by 2022.
4.Swot Analysis of gemburg Travel Agency
STRENGTHS: Gemburg creates packages with discount rates and provides more facilities
to customer and make planning according to the customer favourable itinerary which will
increase customer interest. Making more flexible and comfortable for customers to deal with
unknown places makes easier for customer to understand their destination. Gemburg kept
different travel packages for different groups like family holiday package, couple holiday
package or individual holiday package which will help German agents to plan according the
customer preferences. In Germany the company Gemburg will increase its image by years of
experience and growing very fast in the travailing world. In Germany favourable location of the
company in market area increases the attraction of German people towards the office. Easy
5

availability of financial resources and currency exchange will make easier for customer to make
payment through different modes of paying. Gemburg will organize trips to orphanages, wildlife
sanctuaries, national parks to spread awareness for conservation of wild animals among German
people
WEAKNESSES: Less availability of experienced employee in Gemburg and small area of
network with other countries creates fewer customers it attracts fewer people to his company.
Services being provided by the Gemburg are not up to the mark and not gives satisfaction to the
German people which will decrease the interest of German people in travelling. Competition in
changing environment is increasing day by day and rival companies are also increasing.
Customers are not getting customized packages according to their budgets which leads to
decrease Gemburg faces competition at high level in Germany. The interest of German people in
travelling could be less. Hospitality in low cost budget with discounts in Germany are not
available for customers. Gemburg faces high cost expenses in the field of marketing in Germany.
OPPORTUNITIES: People in Germany are taking interest in travelling and this business
is growing worldwide. Due to increase in terrorism in other countries, the German customers
demand to travel in their domestic country only and which eliminates the problems related to
currency exchange. Online marketing creates more customers and it makes easier for German
customers to book travel packages through online. With low investment in assets creates high
financial turnover at the end of the year. Due to increases in competition the Gemburg grows
itself also and makes its services more flexible and comfortable to German customers. By proper
and regular advertisement of tour packages attract more customers in Germany as it creates
impact on customer's subconscious mind and it helps the company to grow fast and motivate for
the good services provide for the customer's.
THREATS: Changes made by German government in policies related to travel agencies in
Germany affects the business. Increase in currency exchange price decreases the demand of
German people to travel in other countries. Gemburg could also get affected by the culture and
trends as it has impact on German customers which depends upon the preference of German
people. In Germany changing environment of Gemburg has to deal with changes in trends like
6
payment through different modes of paying. Gemburg will organize trips to orphanages, wildlife
sanctuaries, national parks to spread awareness for conservation of wild animals among German
people
WEAKNESSES: Less availability of experienced employee in Gemburg and small area of
network with other countries creates fewer customers it attracts fewer people to his company.
Services being provided by the Gemburg are not up to the mark and not gives satisfaction to the
German people which will decrease the interest of German people in travelling. Competition in
changing environment is increasing day by day and rival companies are also increasing.
Customers are not getting customized packages according to their budgets which leads to
decrease Gemburg faces competition at high level in Germany. The interest of German people in
travelling could be less. Hospitality in low cost budget with discounts in Germany are not
available for customers. Gemburg faces high cost expenses in the field of marketing in Germany.
OPPORTUNITIES: People in Germany are taking interest in travelling and this business
is growing worldwide. Due to increase in terrorism in other countries, the German customers
demand to travel in their domestic country only and which eliminates the problems related to
currency exchange. Online marketing creates more customers and it makes easier for German
customers to book travel packages through online. With low investment in assets creates high
financial turnover at the end of the year. Due to increases in competition the Gemburg grows
itself also and makes its services more flexible and comfortable to German customers. By proper
and regular advertisement of tour packages attract more customers in Germany as it creates
impact on customer's subconscious mind and it helps the company to grow fast and motivate for
the good services provide for the customer's.
THREATS: Changes made by German government in policies related to travel agencies in
Germany affects the business. Increase in currency exchange price decreases the demand of
German people to travel in other countries. Gemburg could also get affected by the culture and
trends as it has impact on German customers which depends upon the preference of German
people. In Germany changing environment of Gemburg has to deal with changes in trends like
6
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technological update for better facility to be provided and increase in hospitality services in
Gemburg. Another threat to Gemburg is to increase in taxes imposed by German government or
terrorism attack in country where the customer will travel and at the time of recession in
Germany there could be decreases in the interest of people in traveling.
5.Stakeholders of Gemburg travel agency
In order to start a travel business, stakeholders are the key to success for the business. As
talk about stakeholders, it not only means the person who are investing in a business. All the
employees, directors, creditor, suppliers, government and unions are a part of stake holders.
Employees as stakeholders, it’s not necessary that employees are shareholders of the
company. Employees having stake in Gemburg travel agency incentive and success are the key
for a successful travel agency. Gemburg travel agency must start a business with selection of
efficiently and hard working employees. The employees must be having good communication
skills so that they can communicate with the clients, the drivers must be perfect and well trained,
services provided by the company must be good enough to bring the customers interest in
gemburg travel agency.
In order to make a business successful the main thing which is kept in mind that is target
customers, the customers which are being targeted by the Gemburg travel agency will be also a
part of stakeholders. The customers must be approached and should be aware that there is a
company which is providing good travel services to its customer, this can be done through
advertisement. The feedbacks of the customer should be taken and gemburg travel agency should
solve the issues or inconvenience faced by the travellers, which will make them come back and
use gemburgs travel services (Stricklin and Ellis, 2018).
For providing the travel services suppliers also plays a major role as stakeholders of
gemburg travel agency. In gemburg travel agency major suppliers are airline companies like air
nostrum, iberia, albastar, binter canaries. Cruise ship companies, bus operators, railway
corporations. The collaboration is to be done with the supplier to make tour packages for the
customers. There should be a good bond between the suppliers and the gemburg travel agency to
make the package must effective and efficient so that the customer satisfaction can be met
7
Gemburg. Another threat to Gemburg is to increase in taxes imposed by German government or
terrorism attack in country where the customer will travel and at the time of recession in
Germany there could be decreases in the interest of people in traveling.
5.Stakeholders of Gemburg travel agency
In order to start a travel business, stakeholders are the key to success for the business. As
talk about stakeholders, it not only means the person who are investing in a business. All the
employees, directors, creditor, suppliers, government and unions are a part of stake holders.
Employees as stakeholders, it’s not necessary that employees are shareholders of the
company. Employees having stake in Gemburg travel agency incentive and success are the key
for a successful travel agency. Gemburg travel agency must start a business with selection of
efficiently and hard working employees. The employees must be having good communication
skills so that they can communicate with the clients, the drivers must be perfect and well trained,
services provided by the company must be good enough to bring the customers interest in
gemburg travel agency.
In order to make a business successful the main thing which is kept in mind that is target
customers, the customers which are being targeted by the Gemburg travel agency will be also a
part of stakeholders. The customers must be approached and should be aware that there is a
company which is providing good travel services to its customer, this can be done through
advertisement. The feedbacks of the customer should be taken and gemburg travel agency should
solve the issues or inconvenience faced by the travellers, which will make them come back and
use gemburgs travel services (Stricklin and Ellis, 2018).
For providing the travel services suppliers also plays a major role as stakeholders of
gemburg travel agency. In gemburg travel agency major suppliers are airline companies like air
nostrum, iberia, albastar, binter canaries. Cruise ship companies, bus operators, railway
corporations. The collaboration is to be done with the supplier to make tour packages for the
customers. There should be a good bond between the suppliers and the gemburg travel agency to
make the package must effective and efficient so that the customer satisfaction can be met
7
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Collaboration with the suppliers will lead to maximise profits and makes a good travel agency
for the customer (Patrício, 2018).
In a travel agency the tours are to be planned for the customers, so the customers are to
be provided with the accommodation after travelling. So the hotels which agency are going to be
collaborate are too part of gemburg travel agency. They play a significant role in customer
satisfaction. As our travel company provides good accommodation in efficient rate, then there
will be an interest generated in customers for recommendation of our agency by the customer, so
the gemburg travel agency has to collaborate with hotels like Hotel Rural Las Calas, The Weston
Palace, Hotel Nuevo Madrid.
6.GENERIC CORPORATE STRATEGY
Generic strategies by porter explains that how the competitive benefit by the company is
adopted in the chosen target market. There are generally four main strategies that are cost
leadership, differentiation and focus, these strategies can be adopted. the Gemburg travel agency
must choose any one of these strategies so, that the companies resources can be utilised in an
effective and efficient manner at the same time the company can attain advantage in the
competitive market by applying:-
1. Cost leadership strategy:- It states that by adopting this strategy Gemburg can reach
the market segments targeted by lowering the price of the travel services so that can
achieve the high return on the capital invested and high profitability (Theiner, 2017). By
adopting this plan Gemburg can achieve its objective successfully and will be able to
operate market segment to overcome the competitive firms by utilising the assets,
fixing the cost to take benefit of economies of scale, lowering operating cost , confining
the customization facilities or rendering the standardised travelling services , controlling
the value chain which includes marketing, inventory and finance and by implementing
penetration price skimming.
2. Differentiation strategy:- By adopting this strategy the Gemburg can provide the
travelling services and means that are unique , difficult to imitate and to fulfil the
specific needs of the customers in the competitive market which will lead to increase in
brand loyalty and also help to overcome the entry of new rivalry firms. Gemburg can
8
for the customer (Patrício, 2018).
In a travel agency the tours are to be planned for the customers, so the customers are to
be provided with the accommodation after travelling. So the hotels which agency are going to be
collaborate are too part of gemburg travel agency. They play a significant role in customer
satisfaction. As our travel company provides good accommodation in efficient rate, then there
will be an interest generated in customers for recommendation of our agency by the customer, so
the gemburg travel agency has to collaborate with hotels like Hotel Rural Las Calas, The Weston
Palace, Hotel Nuevo Madrid.
6.GENERIC CORPORATE STRATEGY
Generic strategies by porter explains that how the competitive benefit by the company is
adopted in the chosen target market. There are generally four main strategies that are cost
leadership, differentiation and focus, these strategies can be adopted. the Gemburg travel agency
must choose any one of these strategies so, that the companies resources can be utilised in an
effective and efficient manner at the same time the company can attain advantage in the
competitive market by applying:-
1. Cost leadership strategy:- It states that by adopting this strategy Gemburg can reach
the market segments targeted by lowering the price of the travel services so that can
achieve the high return on the capital invested and high profitability (Theiner, 2017). By
adopting this plan Gemburg can achieve its objective successfully and will be able to
operate market segment to overcome the competitive firms by utilising the assets,
fixing the cost to take benefit of economies of scale, lowering operating cost , confining
the customization facilities or rendering the standardised travelling services , controlling
the value chain which includes marketing, inventory and finance and by implementing
penetration price skimming.
2. Differentiation strategy:- By adopting this strategy the Gemburg can provide the
travelling services and means that are unique , difficult to imitate and to fulfil the
specific needs of the customers in the competitive market which will lead to increase in
brand loyalty and also help to overcome the entry of new rivalry firms. Gemburg can
8

achieve its objective, by targeting right customers, understanding their needs and by
developing innovative strategies regarding the product characteristics, brand image,
location and quality which differentiate Gemburg's services, brand, price and
promotional strategy from others.
3. Focus strategy :- or avoiding competition from big companies Gemburg can choose this
strategy in which Gemburg will have to target few markets which will include the group
of unique customers with specific needs , so that the differentiated services provided
by Gemburg and the services provided at lower price will depend on the needs of the
targeted segment and the resources of the company. By adopting this strategy Gemburg
can achieve its objective through cost and differentiation focus effectively and efficiently
on particular group of buyers, regions in order to serve the customers with smaller
segments of the markets.
The most appropriate strategy for Gemburg will be focus strategy. As this will help them in
easily establishing business in Germany.
7.Risk and key issue in New business
Starting a new business are always a risky task and generate the issue's in business almost
every company faced the issues in the starting. These are main risk and issues for starting as new
business and Gemburg travel agency faced these issues at the initial stage of the business.
Risks:-
Team experience:- starting of the Gemburg travelling agency team has no experience
about the business which is a risky to set the business in the market. Gemburg travelling
agency's team less experience but they gain experience from his own work.
Opportunity risk:- demand of the product create opportunity for the new business but
company take this opportunity with responsibility and make the good business in the
market. Opportunity risk makes most of the business successful if it taken in the right
way.
Competitive Risk:- in the starting of the business Competitive risk is too high. In the
market too many travelling agency are already working and day by day competition
increasing in the marketing (Matson-Barkat and Robert-Demontrond, 2018)
9
developing innovative strategies regarding the product characteristics, brand image,
location and quality which differentiate Gemburg's services, brand, price and
promotional strategy from others.
3. Focus strategy :- or avoiding competition from big companies Gemburg can choose this
strategy in which Gemburg will have to target few markets which will include the group
of unique customers with specific needs , so that the differentiated services provided
by Gemburg and the services provided at lower price will depend on the needs of the
targeted segment and the resources of the company. By adopting this strategy Gemburg
can achieve its objective through cost and differentiation focus effectively and efficiently
on particular group of buyers, regions in order to serve the customers with smaller
segments of the markets.
The most appropriate strategy for Gemburg will be focus strategy. As this will help them in
easily establishing business in Germany.
7.Risk and key issue in New business
Starting a new business are always a risky task and generate the issue's in business almost
every company faced the issues in the starting. These are main risk and issues for starting as new
business and Gemburg travel agency faced these issues at the initial stage of the business.
Risks:-
Team experience:- starting of the Gemburg travelling agency team has no experience
about the business which is a risky to set the business in the market. Gemburg travelling
agency's team less experience but they gain experience from his own work.
Opportunity risk:- demand of the product create opportunity for the new business but
company take this opportunity with responsibility and make the good business in the
market. Opportunity risk makes most of the business successful if it taken in the right
way.
Competitive Risk:- in the starting of the business Competitive risk is too high. In the
market too many travelling agency are already working and day by day competition
increasing in the marketing (Matson-Barkat and Robert-Demontrond, 2018)
9
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Financial Risk:- in the initial stage of the business Financial risk is the main part of the
business. Starting of the business most of the inverters are not interested in the new
business. They don't take risk for investing in new and fresh start business. So starting of
business company faced the f inaction risk.
Issues:-
Hiring employee:- Hiring employee for the new travelling agency create a big issue. No
one want job in a new company which have just stared and Gemburg travelling agency
also faced Hiring issue and then company hire freshers to solve this issue.
Time management:- Time management is the biggest issue in the new travelling agency
business. Initial stage of business they don't know about workload so they didn't manage
the time and it creates an issue for company. Company create workload on employee. To
solve this issue Gemburg travel agency make goal list and divide the work accordingly
to the time.
Business growth:- initial stage of business the growth were slow and it creates an issue
for the business. Slow growth create financial issue's for the company and many time
company not able to pay their bills and the salary to the costumer(Krajnović and Gortan-
Carlin, 2017).
Marketing Strategy:- marketing Strategy is known as the technique which used to
promote the product and business. Company faced this issue in the start for promoting the
business. In this issue company not know that which is good technique for the business
promotion. Gemburg travel agency used newspaper advertisement for marketing
Strategy.
Environmental Strategy:- any business depends on the working environment. Germany is
a good place for the visit and good place for the travellers. German's also like the
travelling. Germany gives the perfect environment for the travel business.
CONCLUSION
Going through above report it has been summarised that the business Strategies help to grow
the business in the market. It has been also summarised that vision of the Gemburg travel
agency, mission of the company, goals and objectives of the company which help the f rem to
grow in the company. It has been also summarised the SWOT analysis of the Gemburg travel
10
business. Starting of the business most of the inverters are not interested in the new
business. They don't take risk for investing in new and fresh start business. So starting of
business company faced the f inaction risk.
Issues:-
Hiring employee:- Hiring employee for the new travelling agency create a big issue. No
one want job in a new company which have just stared and Gemburg travelling agency
also faced Hiring issue and then company hire freshers to solve this issue.
Time management:- Time management is the biggest issue in the new travelling agency
business. Initial stage of business they don't know about workload so they didn't manage
the time and it creates an issue for company. Company create workload on employee. To
solve this issue Gemburg travel agency make goal list and divide the work accordingly
to the time.
Business growth:- initial stage of business the growth were slow and it creates an issue
for the business. Slow growth create financial issue's for the company and many time
company not able to pay their bills and the salary to the costumer(Krajnović and Gortan-
Carlin, 2017).
Marketing Strategy:- marketing Strategy is known as the technique which used to
promote the product and business. Company faced this issue in the start for promoting the
business. In this issue company not know that which is good technique for the business
promotion. Gemburg travel agency used newspaper advertisement for marketing
Strategy.
Environmental Strategy:- any business depends on the working environment. Germany is
a good place for the visit and good place for the travellers. German's also like the
travelling. Germany gives the perfect environment for the travel business.
CONCLUSION
Going through above report it has been summarised that the business Strategies help to grow
the business in the market. It has been also summarised that vision of the Gemburg travel
agency, mission of the company, goals and objectives of the company which help the f rem to
grow in the company. It has been also summarised the SWOT analysis of the Gemburg travel
10
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agency. It has been also summarised the risk factor and issues for company. It has been also
summarised the generic corporate strategy which help the company to set in the market. It has
been also summarised Stakeholders of the Gemburg travel agency.
11
summarised the generic corporate strategy which help the company to set in the market. It has
been also summarised Stakeholders of the Gemburg travel agency.
11

REFERENCES
Books and general-
Krajnović, A. and Gortan-Carlin, I.P., 2017. Strategic Management in Cultural Tourism with
Emphasis on Event Management: the Case Study of Croatia. Ekonomska misao i praksa.
(2).pp.791-812.
Matson-Barkat, S. and Robert-Demontrond, P., 2018. Who's on the tourists' menu? Exploring the
social significance of restaurant experiences for tourists. Tourism Management.69.
pp.566-578.
Patrício, J.T.D., 2018.Lisbon’s Web Summit: an event and tourism impact study (Doctoral
dissertation).
Ranjan, W., 2016. A review of sport events impact evaluation methods.
Sox, C.B. and Campbell, J.M., 2018. Virtually Impossible? Assessing Factors for Technology
Acceptance Within the Meeting Environment. Event Management.22(4). pp.655-670
Stricklin, M.A. and Ellis, G.D., 2018. Structuring quality experiences for event participants.
Event Management. 22(3).pp.353-365.
Stricklin, M.A.K., 2016.Effect of Event Staging Strategies on Quality of Experience(Doctoral
dissertation).
Sunarni, C.W., 2015. Management accounting practices at hospitality business in Yogyakarta,
Indonesia. Review of Integrative Business and Economics Research.4(1). p.380.
Tammaro, M., 2016. CO-CREATING AN EVENT THROUGH SOCIAL NETWORKS. A
DIFFERENT EVENT PLANNING STRATEGY. Tiziana Russo-Spenaand Cristina
Mele. p.138.
Theiner, P., 2017. Faster, Higher, Stronger? The Political Effects of Sports Mega-Events.
12
Books and general-
Krajnović, A. and Gortan-Carlin, I.P., 2017. Strategic Management in Cultural Tourism with
Emphasis on Event Management: the Case Study of Croatia. Ekonomska misao i praksa.
(2).pp.791-812.
Matson-Barkat, S. and Robert-Demontrond, P., 2018. Who's on the tourists' menu? Exploring the
social significance of restaurant experiences for tourists. Tourism Management.69.
pp.566-578.
Patrício, J.T.D., 2018.Lisbon’s Web Summit: an event and tourism impact study (Doctoral
dissertation).
Ranjan, W., 2016. A review of sport events impact evaluation methods.
Sox, C.B. and Campbell, J.M., 2018. Virtually Impossible? Assessing Factors for Technology
Acceptance Within the Meeting Environment. Event Management.22(4). pp.655-670
Stricklin, M.A. and Ellis, G.D., 2018. Structuring quality experiences for event participants.
Event Management. 22(3).pp.353-365.
Stricklin, M.A.K., 2016.Effect of Event Staging Strategies on Quality of Experience(Doctoral
dissertation).
Sunarni, C.W., 2015. Management accounting practices at hospitality business in Yogyakarta,
Indonesia. Review of Integrative Business and Economics Research.4(1). p.380.
Tammaro, M., 2016. CO-CREATING AN EVENT THROUGH SOCIAL NETWORKS. A
DIFFERENT EVENT PLANNING STRATEGY. Tiziana Russo-Spenaand Cristina
Mele. p.138.
Theiner, P., 2017. Faster, Higher, Stronger? The Political Effects of Sports Mega-Events.
12
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