Strategic Analysis of Business Innovation and Practices Report

This report analyzes business strategy and innovation through the lens of two companies: Coca-Cola and Facebook. The report is divided into two activities. Activity 1 focuses on Coca-Cola's globalized strategy, customer service, and competitive advantages, examining its segmentation, target market, and positioning. Activity 2 examines Facebook's business model innovation and its impact on social media. The report highlights how Facebook adapted to meet customer demands and its role in innovation. It also includes references to academic sources and relevant YouTube videos to support the analysis. The report covers key concepts such as competitive advantage, marketing strategy, business model innovation, and strategic change.

report

Contents
Activity 1:........................................................................................................................................2
Brief Description of the organisation & Justification..................................................................2
Organisation abide to the theory in clips.....................................................................................2
Activity 2:........................................................................................................................................3
Brief Description of the organisation & Justification..................................................................3
Organisation abide to the theory in clips.....................................................................................4
References........................................................................................................................................5

Activity 1: Strategy
Brief Description of the organisation & Justification
The video clearly displays about how the lower cost provider with the globalised strategy is able
to handle the market with the different regional acquisitions. Along with this, there are certain
unrivalled customer services that are set with moving to the primary industrial applications. the
strategy needs to focus on developing some tactics which will be important for handling the
resources like the reputation, unrivalled customer service. (Augier et al., 2016)
Organisation abide to the theory in clips
The organisation chosen for the strategic change is Coca Cola which includes the segmentation,
target and the positioning of the different strategy patterns. It includes the forms where the focus
is mainly on the inspiration for the different optimism and happiness moments. The competitive
advantage is also related to the collaborative customer relationship that helps in handling the
channel marketing and working over the brand portfolios. The sectors include the competition in
the market along with handling the outsourcing of the different operations with the economic
scale development. This leads to the improvement of the stronger portfolio system with the
brands that are set for outsourcing the operations and the economic scales. The improvement is
mainly through the strong branding portfolio where the demographic standards and the
consumption occasions need to be handled as well. The distribution strategy in marketing is
related to setting the pre-sales data and a proper conventional truck route. This will help in
managing the brand equity and the standards are set with the values and the other associations.
The competitive analysis is based on working over the innovation forms where the marketing
standards are for employing and differentiating from each other. The competition is set with the

local players like Pepsi etc., where the issues are depending upon the different segments of the
marketing. The expectations of the customer are based on the lower pricing and setting the mass
marketing where there is a need to improve the choice of the customer to choose Coca-Cola. The
differentiation forms of the products are to retain the customers and handle the strong building of
the brand that leads to the change in the marketing pull as well. Hence, a proper development is
required which need to check over the changing lifestyle and the economic conditions as well.
The higher level of services is equipped to work on the execution plan and how the resources and
the capability are matched for the sustainable value development. With this, the check is also on
providing a higher level of the service which is not only important for the better strategy but also
for the better quality and the better customer satisfaction. Here, there are intended and the
emergent forms which looks for the emergent looks along with working towards putting a
particular thing to plan (Jajja et al., 2017). The value, resources and the capability is mainly to
match the sustainability value to a higher competitive level.
Activity 2: Business Innovation
Brief Description of the organisation & Justification
The business model innovation for the product or service helps the company to lower the cost,
with the high product value for the customers. there are different misconceptions about the
innovation where innovation needs big resources. The innovation is based on analysing the
strategy with the economic aspects that are based on creativity with the boosts to take up the
challenges. These are based on handling the techniques with the development of better economic
aspects. The creativity always takes the challenges with focus on innovative competition in the
market like Microsoft, Apple (Kageyama et al., 2017).

Organisation abide to the theory in clips
The organisation chosen is how Facebook existence which completely changed the modelling
and the social media life of the people. There are companies who are working on facing the
competition in the market, which not only generates the new ideas but also understands all the
important requirements for the effective customers. Mark Zuckerberg is involved in working
towards the changes and this is how he is able to meet the requirements as per the customer
demands (Gassmann et al., 2017). The innovation pays more value with the standards set with
the clouds to a desired height where one needs to hold the records of becoming consistently rich
and wealthy. The regular interval stages and the performance is set for the program development,
where, Mark Zuckerberg being the richest man has been able to work with the greater potential
power and the creative thinking. The stages are applied for the ideas that include the efforts that
leads to sincerity towards good creative thinking. The major focus is on handling and growing a
greater extent with the people like managers, team leaders and the entrepreneurs who not only
focus on the creative thinking but innovation as well (Kageyama et al., 2017). The standards are
set to produce the income and cost cutting for the total productions. It includes the acceleration
of the growth and capabilities which is important for the human beings. The business model
innovation also requires the change with the road map innovations which will help in directing
towards the right path. The strategies are based on tracking all the drawbacks and working
towards how one can improve the innovation which could be used by the people without any use
of the resources. Facebook being the best social media has not only changed the world but has a
major impact on the different people and the innovation world. Now the people look for the
different ideas which could improve the quality of life of the people for living (Visnic et al.,

2017). The end to end innovation process helps not only in the creativity and ideation but also a
proper design thinking with the business model canvas.
References
Augier, M., & Teece, D. J. 2016. Sohvi Leih Institute for Business Innovation, Berkeley, CA, USA.
Jajja, M. S. S., Kannan, V., Brah, S. A., & Hassan, S. Z. 2017. Linkages between firm innovation strategy,
suppliers, product innovation, and business performance: insights from resource dependence
theory. International Journal of Operations & Production Management, (just-accepted), 00-00.
Kageyama, A., & Kosuga, M. 2017. Corporate Strategy and Business Process Innovation in Japanese
Company: A Case of Panasonic Corporation. Holistic Business Process Management: Theory and
Practice, 14, 93.
Gassmann, O., Frankenberger, K., & Sauer, R. 2017. A Primer on Theoretically Exploring the Field of
Business Model Innovation.
Visnjic, I., Neely, A., & Jovanovic, M. 2017, January. A Quest for Fit: Interplay of Service Market Strategy
and Business Model Innovation. In Academy of Management Proceedings (Vol. 2017, No. 1, p. 10358).
Academy of Management.
https://www.youtube.com/watch?v=TD7WSLeQtVw
https://www.youtube.com/watch?v=B4ZSGQW0UMI