This report provides a comprehensive analysis of Jaguar Land Rover's business strategy. It begins with an introduction to business strategy and its importance, followed by an overview of Jaguar Land Rover. The report then delves into the impact of the macro environment on JLR using PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors. It assesses the company's internal environment and capabilities through SWOT and VRIO analyses, highlighting strengths, weaknesses, opportunities, and threats, as well as the value, rarity, imitability, and organization of its resources. The report also evaluates competitive forces using Porter's Five Forces model. Finally, it discusses the application of these analyses to devise strategic planning for Jaguar Land Rover, concluding with recommendations for future strategic directions. The report emphasizes the need for the company to adapt to changing market conditions and leverage its strengths to maintain a competitive advantage in the automotive industry.