This report analyzes the business strategy of John Lewis & Partners, a UK-based department store chain. It begins with an introduction to business strategy and its importance, followed by an analysis of the macro-environment using the PESTEL framework. The report then delves into the internal environment and capabilities of John Lewis using SWOT and VRIO analyses. Furthermore, it applies Porter's Five Forces model to evaluate the competitive forces within the market sector. Finally, the report interprets and devises strategic planning for John Lewis, incorporating various theories, concepts, and models. The analysis covers political, economic, social, technological, environmental, and legal factors, along with internal strengths, weaknesses, opportunities, and threats. The report also examines valuable, rare, inimitable, and organized resources to determine the competitive advantages. Overall, the report provides a comprehensive overview of John Lewis' business strategy, including recommendations based on the analyses performed.