This report provides a comprehensive analysis of John Lewis's business strategy. It begins with an introduction to business strategy and then delves into a PESTEL analysis, examining the political, economic, social, technological, and environmental factors affecting the company. The report then evaluates stakeholder analysis, categorizing stakeholders based on their power and interest levels. Following this, the report assesses John Lewis's strategic capabilities through VRIO analysis, evaluating its resources in terms of value, rarity, imitability, and organization. A SWOT analysis is also included, identifying the company's strengths, weaknesses, opportunities, and threats. Finally, the report determines competitive forces and strategic direction, providing a holistic overview of John Lewis's business strategy and its position in the retail industry.