Kimaya Designing: Strategic Planning in Business Strategy

This report provides a detailed analysis of the strategic business plan developed for Kimaya Designing, a new start-up in the designer clothing industry. It explores the company's mission, vision, goals, objectives, and core competencies, emphasizing their role in strategic planning. The report evaluates factors considered in formulating strategic plans, such as industry analysis, competition, and SWOT analysis. It also assesses the effectiveness of techniques like benchmarking, business analysis, and the BCG matrix in developing business plans. The analysis includes an evaluation of Kimaya Designing's strategic planning, highlighting its strengths in setting clear objectives and implementing corporate strategies. The report concludes that strategic planning is crucial for long-term survival and success, emphasizing the importance of well-defined goals and a clear vision.

TASK 1
(Kimaya Designing)
BUSINESS STRATEGY

Table of contents
 Introduction
 Use of Business vision, mission, goals for Strategic Planning
 Factors considered for formulating Strategic plans
 Evaluation of techniques used for developing Strategic Plans for The Designer Studio
 M1
 M2
 Conclusion
 References

INTRODUCTION
This presentation will include the detailed analysis of strategic
business plan made for a new start-up named as “Kimaya
Designing”.
Their vision , mission, goals, objectives, core competencies will be
discussed in this report. Also the factors that required to formulate
the strategic plans and the effectiveness of techniques that are used
to develop business plans will also be evaluated here.

Mission, Vision, Goals, objectives and core
competencies
MISSION
The mission statement of Kimaya Designing is to create des
igner cloth es for its customers which has the capability of c
reating trend in market.
VISION
Kimaya Designing vision statement says to become best in
Uk and also gain a market share of 45% in 2 years.

Continued..
Goals and Objectives
• Best designer shop in London
• Best customer services provider
• High profit margin from initial days in business only,
• Positive attitude towards customers

Factors for formulating Strategic plans
There are various factors that are considered by the companies
while preparing the strategic planning are:-
 INDUSTRY- Kimaya Designing will have to analyse the
fashion industry very well and then make plans
accordingly.
 COMPETITION:- . Kimaya Designing has to analyse
which other designers are trending in market and why
customers are going to them, what are their specialities , all
this should be known to the company.

Continued....
SWOT ANALYSIS- This analysis is very helpful for the company as it
is very essential to know where the company is strong and where weak.
Strength
 Customers Demand
 Locality
 Knowledgable customers
Weaknesses
 Changing Trends
 Budget
Opportunities
 Price differentiation
 Discounts for regular
customers
Threats
 Competitions
 New designing stores

Techniques for developing business
plans
Benchmarking: In this strategy, standards are set by the
company and then the actual standards which are achieved
by the company is compared with the expected one and then
conclusion is derived that whether company is doing good or
not.
Business Analysis:- It is a process of determining business
plans and strategies on the basis of research done. It
generally focuses on fulfilling the demands of the and giving
solution to their problems.

continued
BCG Matrix
This matrix shows a direct relationship between cash eaters
and cash generators of the market share. It represents
four types of situation which the company may face in
future.
 STARS:- it displays high market share and high growth
 CASH COWS:- It shows that the market share is high
but with low growth
 DOG:- It describers low market share along with low
growth
 QUESTION MARK:- it shows that the market share is
low but the growth is high of the company in the market.

Continued....
The above presented image shows the diagrammatic
representation of BCG matrix which is very helpful for the
companies to know their market share.

M1
The vision, mission objectives set by Kimaya Designing is very
clear because they know that where they have to reach and what
they have to achieve. The strategic planning done here is very
impressive because the company is growing steadily. The
corporate planning implementation is so perfect that no one is able
to beat them in the market. It is because of the collective efforts of
the members of the company. The strategic planning done helps
the company in providing direction to do work.

M2
Company is applying appropriate strategies to attain their desired goals of
the organisation. There are various planning strategies that can be used by
designer store for reaching the desired results like BCG matrix, PIMS etc.
the strategic planning technique that are used by Kimaya Designing is BCG
matrix which prepares the company for 4 types of situations that will occur
in the market and company will have to face them in order to reach the goal.
They know everything about the market as well as the retailer because it is
very important to know the strengths and weakness of your competitors and
this has worked in favour of the company because the company is making
huge profits and no retailer in the market is able to beat them.