Comprehensive Business Strategy Analysis: The Lowry Hotel

This report provides a comprehensive analysis of the business strategy of the Lowry Hotel, a luxury hotel located in Manchester, England. The report begins with an introduction to business strategy and the hospitality industry, highlighting the importance of competitive advantage. Task 1 focuses on the macro environment, utilizing PESTLE analysis, stakeholder analysis, and the Ansoff matrix to assess external factors influencing the hotel's operations. Task 2 delves into the internal capabilities of the Lowry Hotel, employing the Resource-Based View, VRIO analysis, and McKinsey's 7S framework to evaluate its strengths and weaknesses. Task 3 applies Porter's Five Forces model to assess the competitive landscape of the hotel industry. Finally, Task 4 explores strategic planning, utilizing various concepts, models, and theories to devise strategic recommendations for the Lowry Hotel. The report concludes with a summary of the key findings and recommendations, providing valuable insights into the hotel's strategic positioning and future prospects.