This report provides a comprehensive analysis of Marks and Spencer's business strategy, examining its market position and competitive environment. The analysis begins with an introduction to Marks and Spencer, followed by an evaluation of its strategic approach using Porter's Five Forces model, assessing the bargaining power of buyers and suppliers, the threat of new entrants and substitutes, and competitive rivalry within the retail industry. It then applies the Balanced Scorecard and conducts a stakeholder analysis to understand the influences on the company's decision-making. Further, the Ansoff Matrix is used to explore growth strategies, including product development, market development, market penetration, and diversification. Finally, the report applies the Porter Generic Model to identify suitable strategic directions for Marks and Spencer, with a conclusion summarizing the key findings and recommendations. References are included to support the analysis.