Business Report: Pitching and Negotiation Skills for Product Launch

This report examines pitching and negotiation skills within a business context, specifically addressing a new product launch strategy for Marks and Spencer (M&S). It explores the pitch process, emphasizing the importance of brand loyalty, innovation, and understanding market dynamics. The report highlights key principles for developing an effective pitch, including knowledge, market analysis, and client understanding. It evaluates approaches to maximize pitch success, such as statistical market research and technological advancements, and discusses the development of a concise and persuasive pitch to achieve a sustainable competitive edge. The report also references various academic sources related to negotiation, leadership, and entrepreneurial strategies.

Pitching and negotiation
skills

INTRODUCTION
• Negotiation and pitching is the procedure that
occures within business enterprise between employer
andemployees.

Cont..
In the current report, the new product strategy and
process has been addressed with respect of Marks and
Spencer.

M3 Pitch process
As per the give case
scenario, Marks and
Spencer is going to
launch the new product
that is Winter coat in
order to gain effective
profitability and
competitive advantage.
In order to get effective
success, company have
to understand the pitch
process.

Conti..
• The pitch is an arrangement or the move
that is been made into the thought by an
association to build up a superior
methodology of the business in the
association.

Brand loyalty
For getting successful in the market every business needs to have
a strong and wide customer base. It will help in creating
awareness of brand and gaining market share. Also, investors
will show interest in project if loyalty of customers towards the
brand is effective. Therefore, information about customer brand
loyalty in market will be helpful in attracting investor.

Innovation
Innovation in products and services is needed for
organisation to pitch for investment. For Marks
and Spencer manager must develop new
products or processes (Brown,. and Collins,.,
2015) This will also influence shareholders to
achieve growth in the future. Besides this, they
can make changes in policies of investment of

Develop an appropriate pitch applying
the key principles
• Knowledge and skill: It encourages the organization
to meet the prerequisites of the association betterly.

Conti..
• Congenial market and the market measure: the market
that is been taken into the thought by the organization
or the association must be effectively available and
surely understood to the business administrator. Other
than this, the quantity of the client will likewise
enable the organization to pick up a superior market
to position.