Business Report: Pitching and Negotiation Skills for Product Launch

This report examines pitching and negotiation skills within a business context, specifically addressing a new product launch strategy for Marks and Spencer (M&S). It explores the pitch process, emphasizing the importance of brand loyalty, innovation, and understanding market dynamics. The report highlights key principles for developing an effective pitch, including knowledge, market analysis, and client understanding. It evaluates approaches to maximize pitch success, such as statistical market research and technological advancements, and discusses the development of a concise and persuasive pitch to achieve a sustainable competitive edge. The report also references various academic sources related to negotiation, leadership, and entrepreneurial strategies.

Pitching and negotiation
skills

INTRODUCTION
• Negotiation and pitching is the procedure that
occures within business enterprise between employer
andemployees.

Cont..
In the current report, the new product strategy and
process has been addressed with respect of Marks and
Spencer.

M3 Pitch process
As per the give case
scenario, Marks and
Spencer is going to
launch the new product
that is Winter coat in
order to gain effective
profitability and
competitive advantage.
In order to get effective
success, company have
to understand the pitch
process.

Conti..
• The pitch is an arrangement or the move
that is been made into the thought by an
association to build up a superior
methodology of the business in the
association.

Brand loyalty
For getting successful in the market every business needs to have
a strong and wide customer base. It will help in creating
awareness of brand and gaining market share. Also, investors
will show interest in project if loyalty of customers towards the
brand is effective. Therefore, information about customer brand
loyalty in market will be helpful in attracting investor.

Innovation
Innovation in products and services is needed for
organisation to pitch for investment. For Marks
and Spencer manager must develop new
products or processes (Brown,. and Collins,.,
2015) This will also influence shareholders to
achieve growth in the future. Besides this, they
can make changes in policies of investment of

Develop an appropriate pitch applying
the key principles
• Knowledge and skill: It encourages the organization
to meet the prerequisites of the association betterly.

Conti..
• Congenial market and the market measure: the market
that is been taken into the thought by the organization
or the association must be effectively available and
surely understood to the business administrator. Other
than this, the quantity of the client will likewise
enable the organization to pick up a superior market
to position.

CONTI.
• This is been taken into the thought by the
organization to meet the prerequisites of the
organization.
• Other than this, it gives the accompanying
standards or the components that causes an
association to pick up a superior offer of
market and meet the opposition,

Cont.
The successful information of the different business
thoughts and the focused variables of the market will
help in picking up a superior upper hand.

Conti..
• Understanding the clients: The association is required
to take into the thought the correct measures to
comprehend the necessities and the prerequisites of
the clients for better administration of the
organization.

Conti..
• System: To pick up a superior manageability
in the market, the organization like M and S
must have a decent base of the purchasers and
the providers or merchants to pick up a
superior upper hand in the market. Evaluate
the approaches to expand the odds of a fruitful
pitch

Evaluate the ways to maximise the
chances of a successful pitch
• An appropriate pitch process will be created at the M and S for
the association to pick up a superior efficiency and benefit.
The better pitching of the thoughts and the activities of the
organization will help the organization to pick up a superior
thought of the tasks of the organization.

Conti..
• The refered to firm will as a matter of first importance lead a
statistical surveying that will help the association to meet the
necessities of the clients. The nitty gritty investigation of the
market that is available to M and S will help the firm to build
up its information and aptitudes alongside the reasonable
measure or procedure to complete its activities in the market in
an exceptionally fitting and huge way.

Ways to maximise the chances of pitch
• Following are some other ways to maximise the
chances of pitch-
Company should understands the actual demand of
customer regarding the product and services and
deliver services accordingly.
Company should implement high and advance
technologies and equipment through which it can
improve quality of product and services.

Conti..
• Corporation should implement
high and advance technologies
and equipment through which it
can improve quality of product
and services.

D3 Development of dynamic and creative pitch that
is both concise and persuasive to achieve a
sustainable competitive edge
• The improvement of the better pitch for the M and S will help
the organization to meet the necessities of the organization
that prompts the better advancement of the different tasks of
the organization and meet the supportability.
• The compelling administration of the different activities that
are been taken into the thought by the organization ought to be
taken into the thought.

Conti..
• This will help the organization to meet the
necessities of the organization betterly.

Cont...
• Company should implement
high and advance technologies
and equipment through which it
can improve quality of product
and services.

REFERENCES
• Horton, S., 2016. The Leader's Guide to Negotiation: How to Use Soft Skills to Get Hard Results. Pearson
UK.
• Paço, A., Ferreira, J. and Raposo, M., 2017. HOW TO FOSTER YOUNG
SCIENTISTS'ENTREPRENEURIAL SPIRIT?. International Journal of Entrepreneurship. 21(1).
• Green, E., Pease, M. and Davila, A., 2016. A FELLOWSHIP APPROACH TO ACCELERATING
SOCIAL ENTREPRENEURS.
• Sullivan, G.R., 2015. Leadership Development in the Workplace. Leadership and Women in Statistics,
pp.259.
• Wiener, O., 2017. High Impact Fee Negotiation and Management for Professionals: How to Get, Set, and
Keep the Fees You're Worth. Kogan Page Publishers.

REFERENCES
Elenurm, T., 2016, April. Entrepreneurial Orientations as a Factor of Corporate Governance Priorities.
In International OFEL Conference on Governance, Management and Entrepreneurship. pp. 184. Centar za
istrazivanje i razvoj upravljanja doo.
O'brien, J., 2016. Negotiation for Procurement Professionals: A Proven Approach that Puts the Buyer in
Control. Kogan Page Publishers.
Haddad, C., 2014. PR for plumbers: Winning business: Is price everything?. Plumbing Connection, (Summer
2014). pp.74.
Cianca, S., 2016. Inter-Institutional Collaboration through Non-Positional Leadership: A STEM Higher
Education Initiative. In University Partnerships for Academic Programs and Professional Development. pp. 55-
75. Emerald Group Publishing Limited.

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