This report provides an analysis of business strategy, focusing on the strategic planning process. It assesses how business missions, visions, objectives, goals, and core competencies inform strategic planning. The report examines factors to consider when formulating strategic plans, including micro and macro environments analyzed through SWOT and PESTLE frameworks. It also evaluates the effectiveness of techniques such as BCG matrix and SPACE analysis. The case studies of Volkswagen and Kirsty's are used to illustrate the application of these concepts. The document concludes with a discussion on stakeholder analysis and its significance in formulating new strategies. Desklib provides access to this and other solved assignments for students.