Strategic Analysis of Companies Presentation (Module Name)

This presentation analyzes the strategic problems faced by three companies: Tesco, Aston Martin, and British American Tobacco (BAT). It begins by examining Tesco's challenges in the competitive UK market, suggesting the application of a cost leadership and market penetration strategy. The presentation then shifts to Aston Martin, addressing the increasing competition in the auto industry, recommending the use of focus and diversification strategies. Finally, it explores BAT's challenges due to evolving consumer preferences and market share issues, proposing differentiation and market development strategies. The presentation concludes by emphasizing the importance of corporate and generic strategies in addressing these diverse business challenges, providing a framework for strategic problem-solving across different industries.

Sustaining the magic at
Bang & Olufsen
(Group Presentation Set
2)

Table Of Content
• Strategic Solution
• Tesco strategic Problem
• Solution
• Aston Marting Strategic problem
• Solution
• British american Tobacco strategic problem
• Solution

TESCO
DPP related with the Tesco from last 40 years which has seen the
business deliver a appreciable number of new food store and expansion
store across UK and Ireland. The position of the Tesco in the UK
market as leading retailing store that focus on the geographic segment
people to provide their services. The company face high competition in
the UK market due to increase chain of other super store such as
Sainsbury, Waitrose etc. Due to increase of the competition people
arrive to other store as a result decrease the profit of the company in
continuous manner

Strategic Solution
To sort the particular problem apply the cost leadership strategy to
increase the performance and deduct the production cost below the
industry average or their closet competitors. Along with apply market
penetration strategy that help to focus on the target market according to
that provide services to the existing customers.

Aston Martin
Aston Martin is a manufacturing company of the auto mobile sect and
established in the UK. This company manufacturer of luxury and sports
cars for the people. It is a The portfolio of the Aston Martin wants to
continue enlarge with the bespoke customer creation along with the
exploration design of the projects. The Auto mobile sector increase day
by day that impact on the market position of the Aston Martin and
continue increase high level competition in the market. It compete with
the BMW, Audi etc.

Strategic Solution
To sort out the problem of high competition required to apply the
generic as well as corporate strategy. The company apply focus strategy
to concentrate on the different types of strategies that supports to gain
advantages in the market and compete with the other competitors. It
develop uniquely low cost or well specified products for the market.
Along with also apply the diversification strategy to enter new market
with the new product that supports to compete with the other
competitors effectively.

British American Tobacco
In present time the portfolio of cigarette brands is complemented due to
increase the rage of the potentially deduct risk products where consist
of heating products along with Vapour products. British American
Tobacco is second largest cigarette maker in the world. It has leading
position in the market in over 50 countries in around 180 countries. The
company have many competitors that impact on the performance such
as Scandinavian Tobacco group, Philip morris internation etc. In
present time company face the lower market share problem due to
increase awareness among the people regrading to cigarette

Strategic Solution
To cover the large market in the over all countries required to effective
strategies that supports to organisation such as Differentiation strategy
to develop products as well as services different from other companies.
It work to attract customer as compare the competitors. Along with
apply the market development strategy which is also known as growth
strategy and develop new market segment for the existing products. It
impact in position manner on the position of the company.

Conclusion
After analysis the different types of companies identify the strategic
problem that sort out with the help of corporate and generic strategy.
These strategies applied by the organisation into different types of
situation of the company.