Business Consultancy Report: Analyzing Regent College's Key Issues

This business consultancy report examines the challenges faced by Regent College, a higher education institution in London. The report begins with an introduction to business consultancy and then identifies the specific issues faced by Regent College, including a lack of effective marketing strategies, insufficient brand awareness, and limited partnerships. The analysis includes a breakdown of the problems, considering competitors, the target market (students, corporations), and external factors influencing the college's performance. The report emphasizes the impact of these issues on the college's goals, such as attracting more students and expanding partnerships. The analysis identifies lack of marketing strategies, lack of brand awareness, and lack of partnerships as the three major issues. The conclusion stresses the importance of analyzing problems and developing solutions to mitigate their impact, highlighting the need for a robust marketing strategy. The report references relevant academic sources to support its findings.

Business Consultancy

Contents
INTRODUCTION...........................................................................................................................3
1) Specific issue faced by client.............................................................................................3
2) Break the problem and critically analyse them in context of the competitors, target market,
factors that can influence them...............................................................................................4
3) The issues which are faced by the company......................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business consultancy defined as the services of the professionals who provide professional
advice for different situations in specific fields of their expertise. The experts have high level of
knowledge in different domains such as marketing, human resource, finance, engineering etc.
With the help of such expertise they analysis the situation and determine its impact on the
organisation (Lăzăroiu, 2015). On the basis of this they provide various recommendations to the
client for managing the situation. In this report, Regent College is taken into consideration which
is situated in London. It offers industry related Higher Education courses and various other
graduation courses. This report facilitates to understand various issues that are faced by the
management of the college which are then classified into areas of importance. Later in the report
top three issues faced by the college are discussed.
1) Specific issue faced by client
Regent College London has been offering various courses with the aim to provide
stimulating and supporting environment for learning with the help of which student can easily
interact with each other, can support each other and can share their stories within the collective
community. The courses that are offered by the college are designed in such a manner that the
employability of the student can be improved and their career perspective can be enhanced. The
college is dedicated for improving and developing various skills within the students. The college
have 5 campuses which are located in Wembley, Kingsbury, Harrow, Southall and London
(Gunter and Mills, 2017).
The Regent College launched a campaign as Regent College Campaign 2020 which is part
of the institutional growth plan of the college and Thinking into Character project in 2019 which
is a transformational development plan for the student. The campaign of the college aims to
attract more students to engage with the brand. The expected outcomes from this campaign are to
increase the number of applicants and it can be done by sustainable brand image. The thinking

into character project focuses upon developing self reflective practices within the student so that
their character can be strengthened and the potential of student can be utilised efficiently.
The issue which is faced by the Regent college related with the campaign is lack of human
resource who can develop a better marketing strategy for the college and can create brand
awareness while the issues related to the thinking into character project includes lack of brand
awareness, due to which they do not have a significant number of partnerships as well as
recruited participants. It has a direct impact on the success of the projects as they do not have the
required number of people whom they can contact whether the students or the corporate from
where they can attract students for the programs that are launched by the college (Farmer-
Hanson, Gassman and Shields, 2019). The impact of the lack of marketing strategy is high on
each and every organisation as it enables them to take a competitive advantage over others by
attracting more students for the courses offered. This enables them to achieve their outcomes in
such a manner their partnership increases and a number of applicants also increase.
2) Break the problem and critically analyse them in context of the competitors, target market,
factors that can influence them
The issues that are faced by the college has significant impact on their overall objective
due to which it is important to critically analyse the issues and its impact by presenting them in
different areas of importance competitors, target market, market and factors from external
environment.
The target market of the campaign and thinking into character project are students, other
educational institutions, corporate and businesses, as well as various other organisations or
individuals that aim their personal and professional development. All these people take into
consideration the brand image of the institution that are offering such courses along with their
partnerships with other organisation. Promotion of various events that are organised within the
college can attract a number of applicants towards the courses that are offered by Regent College
London. The student as well as corporate houses considers those institutions that can approach
them and let them know about their courses that are offered by them but the college is lacking
behind in this (Biedenbach, Bengtsson and Marell, 2015).
The competitors of Regent College London include direct competitors and indirect
competitors. The direct competitors are the private tuition colleges while the indirect competitors
includes various open universities, online sources etc. which pressurise the management of the

college. Due to lack of awareness among the people about the courses that are offered by the
college has impact on the goals and objectives as students get themselves enrolled in private
tuition colleges or in any Open University. For creating effective brand image and brand
awareness and manage competition the organisation need to develop a team who can enable
them in formulating and implementing a better marketing strategy so that they can attract
different applicants within different courses.
Market trends and impact of factor of external environment are high for Regent College
London. Due to presence of a large number of student graduate courses in UK has impact on the
project of the college. Better income and GDP of the economy make people more conscious of
getting better education. But due to lack of brand image and brand awareness they will face
significant problem and this will affect their business due to inability to attract individual
students, institutional people, corporate etc.
In addition to this the impact of various external factors need to be analysed so that they
can manage with various changes that are taking place within the economy. The social factors
has greater impact on the success of the project of Universities and colleges as the students and
other individuals take into consideration sustainable brand image and the growth of the
institution where they want to enrol themselves. But due to inefficient marketing strategy and
other issues they have impact of social factors on the success of the project (Suter II, 2016).
3) The issues which are faced by the company
The major issue that Regent College London has been facing is that of lack of marketing
strategies due to which the success of the projects is compromised. The target market of college
includes the students, corporate businesses and other institutions that aim to improve the ability
of their employees can enrol themselves with the courses offered by the college. But due to this
problem of lack of marketing strategy various other related issues are faced by them that are
arranged on the basis of their impact (Nissen, Nissen and Rauscher, 2019).
 The regent College London do not have marketing people who can promote their
courses and programs organised by them for the development of the students in
different domains. Such issue are crucial to consider as the success of the
organisation is dependent upon the success of their marketing.
 Another major problem before Regent College London is that of lack of brand
awareness due to this they are not able to attract a large number of students their

programs such as thinking into character which can build self reflective practice
within the students so that their capabilities can be strengthen. To manage this they
need to focus upon recruiting an efficient marketing team who can develop various
marketing strategies that can create brand awareness and improve brand image of the
college so that a large number of students can be engaged.
 The third problem that is being faced by the college management is lack of
partnership due to this they have been facing various issues such as they could not
provide their services efficiently to the different people for their personal and
professional development. Such as partnership with various corporate and businesses
will enable them to improve the ability of the employees by making them part of
thinking into character program with which their potential can efficiently be used by
the organisation as well as the employee themselves.
Each and every organisation has a threat competition so do Regent College London has but for
managing the influence of this factor the focus of the college must be on recruiting efficient
marketing team that can develop marketing strategies with the help of which they can promote
their courses and programs through various projects and campaigns (Astle, Leberman and
Watson, 2018). To support this they need to determine efficient marketing strategies which
include promotional techniques and for Regent College London the technique of direct
marketing, personal selling, advertisement through newspapers and magazines are suitable as
with this they can create awareness among the target market and will enable them to resolve the
issues faced by them.
CONCLUSION
It is concluded from the above report that organisation need to analyse various problems that
they have been facing so that they can identify the solution for reducing their impact on the
success of the project or the campaign. To support this various analysis needs to be undertaken
by the management which includes analysis of the target market, analysis of the competitors,
impact of market trends and various external factors. It facilitates to understand impact of
various factors on the operations of the organisation. With this various problems can be
identified and can be ranked as per their level of impact so that organisation can manage its
impact efficiently.

REFERENCES
Books and Journal
Astle, A., Leberman, S. and Watson, G., 2018. Sport Development in Action: Plan, Programme
and Practice. Routledge.
Biedenbach, G., Bengtsson, M. and Marell, A., 2015. Brand equity, satisfaction, and switching
costs: An examination of effects in the business-to-business setting. Marketing
Intelligence & Planning.
Farmer-Hanson, A., Gassman, J. and Shields, E., 2019. Strategic Action: Community
Engagement Professionals as Institutional Change Leaders. Journal of Higher
Education Outreach and Engagement (TEST), 23(1), pp.197-224.
Gunter, H.M. and Mills, C., 2017. Consultants and consultancy: The case of education.
Switzerland: Springer International Publishing.
Lăzăroiu, G., 2015. The role of the management consultancy industry in the knowledge
economy. Psychosociological Issues in Human Resource Management, 3(2), pp.71-76.
Nissen, V., Nissen, V. and Rauscher, 2019. Advances in consulting research. Springer
International Publishing.
Suter II, G.W., 2016. Ecological risk assessment. CRC press.