Study Skills: Introduction and References Analysis Report - Analysis

This report provides an analysis of various references used in a study skills assignment, focusing on strategic tools and models. The report begins with an introduction to the assignment and then delves into a detailed examination of each reference, including Rothaermel's 'Strategic Management,' which discusses strategic tools for evaluating competitive positions, and Wright, Paroutis, and Blettner's journal article on the usefulness of strategic tools in business schools. The report also examines sources related to Tesco, such as Sarraf and Ellis's work on business rules in retail, and the company's annual reports, to understand its competitive strategies, particularly in relation to Bowman’s Strategy Clock. Additional sources provide insights into market and financial information, strategic positioning, and competitive advantage in the food industry. The analysis covers topics such as competitive advantage, marketing practices, and the application of the Bowman’s Strategy Clock model to Tesco's operations, along with the evaluation of Tesco's performance and competitive positioning. The student has used these sources to understand and apply concepts such as strategic positioning, competitive advantage, and the Bowman’s Strategy Clock model within the context of the retail industry, particularly focusing on Tesco's business practices and strategies.

Study skill
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Introduction
This section deals with same sources that have used in Academic Writing assignment.
This course of work describe the information which is included in references sources. The
analysis of those reference is made in this second assignment.
Summary of References
Rothaermel, F., 2012. Strategic management. McGraw-Hill.
The information about various strategic tools is gathered from the different sources,
among them it is the one source. This book includes the information about various strategical
tools that are used by organization to evaluate competitive postpositions. This source has
provided me immense knowledge of strategic tool that are used for assessing organization
positioning and ways to get competitive advantages. The idea about Bowman’s Strategy clock is
gathered from this source as it includes the clear information n about the uses of such models. It
has helped me in understanding about eight stages of Bowman’s Strategy clock as well as it
application to the corporate scenario.
Wright, R. P., Paroutis, S. E. and Blettner, D. P. (2013). How useful are the strategic tools we
teach in business schools?. Journal of Management Studies. 50(1). 92-125.
This source includes the information of different strategic models that are being used for
evaluating the positing of companies in competitive market. It includes the information about
SWOT, PORTER. PESTLE models as well as their uses in corporate world. However, this
sources has all such information about use of Bowman’s Strategy clock for the organizations.
There were some another models that are explained in this journals in respect with analysing the
position of company. These models and their importance in the business are explained in this
reference sources. The information included in this source was helpful in conducting Bowman’s
Strategy clock for the selected organization.
Sarraf, Q. and Ellis, G., 2006. Business rules in retail: the Tesco. com story.Business Rules
Journal. 7(6).
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This source include the information about Tesco and its related practices in UK market.
This sources provides the information about competitors of Tesco as well as their practices. This
also includes the information about business rule that are important to conduct business practices
in retail industry. From this source, it has been seen that low prices are the major competitive
factor for Tesco. The information about business practices in Tesco is collected from this source
of finance., in addition to that this source has provide immense knowledge of internal and
external environment of retail organization and its related practices. From, this sources the
journey of Tesco is known along with the different practices that the company has achieved in
the time period. The change in marketing practice of company is witnessed in this sources. The
authors have well described the business practices of Tesco.
Ahemd, G. , 2014. Bowman's strategic Model & its eight competitive direction of edge.
[Online]. Available at: <http://www.studylecturenotes.com/management/bowmans-strategy-
clock-model-its-eight-competitive-directions-for-edge>. [Accessed on 30th November 2015].
This online sources is the base of the present study as it has provided knowledge
regarding to the strategic model namely Bowman's strategic Model. In this online sources, the
proper information in regard to the eight competitive direction of edge related to Bowman's
strategic Model are explains that were helpful in creating the concept of entire model. The aim
behind developing of this model is cleared after reading this source. This sources has helped
from the starting of the project till end. After studying source, the position were applied to
Tesco along with their benefits. In this source the meaning of each and every position of
Bowman's strategic Model is defined clear that was helpful in completing the project. There are
various example have been quoted in this sources for explaining the real implementation of the
Bowman’s Strategy clock.
Safón, V., 2007. How to Compete and How to Compete Profitably: A Model of Competitive
Positions and Business Performance. Global Journal of Business Research. 1(1). pp, 47-59.
This journal had provided information regarding competitive model i.e. Bowman’s
Strategy clock 400 for the increment in profitability mainly in retail industry. With this source I
was able learn about the approach and importance of the applied model in the study. It is
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because; this research proposes a new framework for the competitive strategy in terms of market
and financial performance. For this objective, author had considered three dimensions i.e. cost,
perceived price and differentiation.
Windischhofer, R., 2003. The Role of E-business for Competitive Advantage in the Transforming
European Food and Non-food Retail Business. Tampere University of Technology.
This study was part of the eTampere project based on the retailing transformation. This
book is comprises of information regarding effects of strategy and competitive advantage in the
success of business. This book had assisted me in environment analysis of three biggest
European markets (Germany, United Kingdom and France). Further, it had provided description
of strategies to cope up with the changing environment. By considering this information, I was
able to apply the model of Bowman’s Strategy clock on operating activities of Tesco. In addition
to this, significance of this model has been highlighted by considering environment analysis of
retail industry. In addition to this, researcher had provided various real example of different
differentiation stages by which I was able to implement the Bowman’s Strategy clock 400 model
on the selected company.
Annual report of Tesco. 2015. [Pdf]. Available through
<http://www.tescoplc.com/files/pdf/reports/ar15/download_annual_report.pdf>.
[Accessed on 30th November 2015].
By considering the annual report of Tesco, information has been attained regarding
financial and market information. On the basis of annual report, it had been identified that main
objective of Tesco is focusing their customers and to improve relation with them in order to
maintain a good customer loyalty with them, in order to survive in such a high competitive
market. However, Tesco have a low price for all its products but it does focus more on
customers than to focus on low pricing to attract customers which is been done aggressively by
other competitors. By considering this information critical evaluation has been done for
improved company performance and business benefits.
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Baraskova, J., 2010. Strategic Positioning and Sustainable Competitive Advantage in Food
Industry. [Pdf]. Available through
<http://pure.au.dk/portal-asb-student/files/12191/Jekaterina_Baraskova_master_thesis.pdf>.
[Accessed on 30th November 2015].
This academic source was based on the concepts of strategic positioning and sustainable
competitive advantage in order to develop a framework on determinants of retail industry.
Through this source, information has been attained regarding eight different competitive
positions. Further, this source had clarified difference between Porters generic strategies and
bowman's strategy clock 400 for better understanding of subject matter. This study had
provided information regarding scope of improvement in future operating strategies through
which competitive advantages for the company has been described.
Haley, U. C. and Boje, D. M., 2014. Storytelling the internationalization of the multinational
enterprise. Journal of International Business Studies. 45(9). pp. 1115-1132.
In this academic source, researcher had analysed different strategies for growth and
expansion. For this aspect, various multi national companies has been considered in this source
to provide ideal example of expansion. By considering this study, different ideas has been
proposed by offering a typology of stakeholders’ stories across space and time. This study was
based on the case study approach which had assisted me in describing scope of improvement for
operational strategies of Tesco.
Turner, J. J. and Wilson, K., 2006. Grocery loyalty: Tesco Clubcard and its impact on
loyalty. British Food Journal. 108(11).pp. 958-964.
This book is based on the evaluation of public relations by considering case study of
Tesco. This study had offered more perceived approach of lower prices as the most popular way
to gain competitive advantage. On the basis of this information, analysis of performance of
Tesco has been done to identify their strategic position on the Bowman’s strategy clock. This
source had provided a suitable way to analyse competitive position of the markets in comparison
to competitive firms. By considering this aspect, the process of identifying, assessing and
selecting the key competitors has been implemented in the study. On the basis of this analysis,
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further competitive e marketing strategies has been developed to strengthen the market position
of Tesco in against their competitors.
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