This report provides a comprehensive analysis of competitive strategies using four key frameworks: PESTEL, Five Forces, SWOT, and the Resource-Based View (RBV). The PESTEL analysis examines political, economic, social, technological, environmental, and legal factors affecting businesses, using Apple as a case study. The Five Forces framework, illustrated with Starbucks, assesses industry attractiveness by evaluating the bargaining power of buyers and suppliers, the threat of substitutes and new entrants, and the intensity of competition. SWOT analysis, exemplified by KFC, identifies strengths, weaknesses, opportunities, and threats to formulate strategic recommendations. Finally, the RBV, using Google as an example, evaluates a company's internal resources based on the VRIO model (valuable, rare, inimitable, and organized) to determine its competitive advantage. The report offers insights into strategic planning and decision-making for businesses in various industries.