Hospitality Business Strategy Report: Rosewood London Analysis

This report provides a detailed analysis of the business strategy of Rosewood London, a luxury hotel in London. It begins with an introduction to business strategy and its importance in the hospitality sector. Task 1 analyzes the external environment using PESTLE analysis, Ansoff matrix, and stakeholder analysis, highlighting the impact of political, economic, social, technological, environmental, and legal factors. Task 2 delves into the internal capabilities using the resource-based view, VRIO analysis, and McKinsey's 7S framework to assess the hotel's strengths and weaknesses. Task 3 applies Porter's five forces to evaluate the competitive environment. Finally, Task 4 outlines strategic planning using various models and theories to devise a comprehensive strategy for the hotel, concluding with a summary of key findings and recommendations.