Strategic Management Plan: Business Strategy Analysis Report 2019

This report provides a comprehensive analysis of business strategy, focusing on the impact of the macro environment on organizations. It employs frameworks such as PESTEL analysis to evaluate external factors influencing business operations. The report also delves into the internal environment and capabilities of an organization, utilizing SWOT analysis to assess strengths, weaknesses, opportunities, and threats. Furthermore, it applies Porter's Five Forces model to evaluate competitive dynamics within a given market sector, offering insights into industry profitability and strategic positioning. The analysis includes a case study on Kellogg’s, demonstrating the practical application of these strategic tools. The report is supported by relevant academic references to bolster the analysis. The report aims to provide a clear understanding of the business strategy concepts and their application to a real-world business scenario. This report is from Nelson College London and was submitted for the Business Strategy module in 2019.

INTRODUCTION
 Business strategy is a set of actions and decisions which have to be taken to achieve a p
articular objective or aim in the business.
 For a long run of the organisation this strategy has to be made so that they have a destin
ation and a direction to achieve.
 There has to be a study of the external and internal factors which are supposed to be sys
tematically managed otherwise the organisation can not work efficiently.

P 1. Applying appropriate frameworks analyse the impact and influen
ce of the macro environment on a given organisation and its strategies.
 Pestal analysis is political, economic, social, technological, environmental and legal fac
tors.
 For any company’s long run there has to be a detail study of these factors so that they c
an grow faster and can make profit for a long run without any other disturbances.
 The company must know these factors so that they can make the company work more e
fficiently and this way they can take decisions for the company.
 These factors are the analysis of the external factors of the company.

P 2. Analyse the internal environment and capabilities of a given orga
nisation using appropriate frameworks.
 Swot analysis is the detail study of the external and internal factors of a company or an
organisation so that they can work efficiently and make profits.
 This can help them with decision making and can also help them for a long run so that t
hey can remain stable.
 Swot stands for Strength, weakness, opportunity and threat.

P 3 Apply Porter’s Five forces model.
 Porter’s five forces are the told to find out the lever under profitability of the company
which analysis the strategy management of the company.
 The manager of the company, Kellogg’s can use the model to find out ways to achieve
more profitability of the company and how they should take measure to not let the com
petitors come slower to them.
 Porter five forces model includes threat from substitute products, bargaining power of s
upplier, threat of new entrants, bargaining power of buyers and rivalry among the existi
ng player.

P 4 Range of theories, concepts and models.
 Kellogg’s is a brand that matters through providing its customers food and the visions o
f Kellogg’s is to delight and enrich the customers.
 Thrive and flourish the customers who consume Kellogg’s is the purpose of this compa
ny.
 The history of Kellogg’s drives the company to look forward to tomorrow.

REFERENCE
 Akter, S and et.al., 2016. How to improve firm performance using big data analytics
capability and business strategy alignment?. International Journal of Production Economics,
182, pp.113-131.
 Apenko, S., 2017. Human resource management of innovative projects in the context of
business strategy. Strategic Management. 22(1). pp.3-6.
 Balon, V and et.al., 2019. BUSINESS STRATEGY & DEVELOPMENT. Navigation. 2(3).
 Baraibar‐Diez, E., Odriozola, M.D. and Fernández Sánchez, J.L., 2017. A survey of
transparency: An intrinsic aspect of business strategy. Business Strategy and the
Environment. 26(4). pp.480-489.