Business Information System Report - MOD003328 - Semester 2

This report examines the business information system (BIS) of a media and entertainment company, focusing on data personalization at a global level, organizational opportunities, and associated challenges. It explores the significance of data personalization, including its characteristics and global impact. The report analyzes the company's BIS solution, including its application, objectives, and value exchange proposals, particularly for OMNIYA Health. It addresses business policy, justice, inclusion, and strategies for managing environmental and socio-economic influences, detailing how the company can use artificial intelligence to track operations and enhance its business environment. The report also outlines business strategies and methods to support these initiatives, providing a comprehensive overview of the company's approach to data management and strategic planning.

BUSINESS
INFORMATION
SYSTEM
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INTRODUCTION
The term business information system refers to a specific system being operated with
computer device which assists company’s managers to have effective and efficient management
of resources and people working within such organisation. Business information system
comprises of several different components such as software’s, hardware’s procedures, data, etc.
The system is not only limit to use of corporate business firms but also applied in military,
government, industry, and other areas. The system helps companies in order to take corrective
decisions for further conduct of business or while formulating strategies in order to achieve goals
and objectives (Esteves and et. al., 2018). The present report is based upon business information
system of a media and entertainment business company. The report covers characteristic and
significance of data personalisation at global level, certain organisational opportunities and
challenges, issues related to app along with certain theories that can justify the choice for
proposed business information solution.
TASK 1
The term data personalisation refers to a delivery of certain content at right time after
having sufficient information or data for the concern. The characteristics of data personalisation
are mentioned below:
 It delivers best of the company’s experience to potential clients.
 It assists business in identifying whether they are gathering appropriate data about their
customers.
The global significance of data personalisation is mentioned below:
 This helps companies to know and understand certain information or data of each country
in which business is having its operations.
 This allows segregating information or data of each operating nation in order to take
certain decisions or formulate business strategies according to the environment of such
country (Caserio and Trucco, 2018).
Task 2
The term organisational opportunities refer to a scope of new achievement’s that a business
can acquire in order to gain competitive advantage in industry and enjoys higher profits. The
organisational opportunities posed by data personalisation are mentioned below:
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 Data personalisation opens scope of offering personalized connect to customers who
can feel connected with company can plans to retain with products or services of
business for long time.
 It presents a complete profile of each customer that brings an opportunity for
businesses to bring some new unique or innovative products or services for its
customers based upon their profile.
 This brings an opportunity for managers to concentrate more on other crucial aspects
of business along with development of such strategies that can bring more revenues
for the firm and caters more market as this involves less time of managers to
maintain data physically (Delen and Zolbanin, 2018).
The term challenges refer to certain obstacles or hurdles that can effect business decisions
or effects strategies in negative way. The various challenges that are being posed by data
personalisation are mentioned below:
 It is the biggest challenge for every business firm to manage and follow all rules
and regulations pertaining to protection of customers data especially in a situation
where firm is operating its business at global level.
 Adopting latest technological updates sometimes becomes a challenge for firms
due to either incompetent workforce who manages such data or could be a reason
of involving huge cost or expenses of firm.
 Safeguarding data or information of each customer from any kind of loss or theft
is another big challenge for firms as there is a presence of numerous hackers in
market or can be a strategy of rival firm.
Task 3
a) Overview of your business, the app, the BIS solution(s) and performance objectives.
0 The media and entertainment business company offers wide range of services to client’s
as well as another business firms by publishing, telecasting or broadcasting company’s
advertisements for sale of product or services. It offers radio, cinema, television and advertising
services. The business is located in London having its headquarter and operates at global level
covering more than 10 different countries.
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0 The application BIS solutions provides cloud based files sync services along with an
solution for sharing enterprise data within organisation through private form of cloud that is
being offered in a form of While label VAS by the various cloud or telecom companies. This
helps company to stay connected with their customers at anywhere, anytime. The services of BIS
solution assists its users to have data backup automatically, advance restoring and scheduling
along with certain features of file versions. The application is built up with latest technological
hardware’s and software’s that enhances business performance as well as decision making
process. This involves less amount of investment with easy and faster returns from its
investments. This adds value and allows firms to gain competitive advantage over rival firms.
0 The main objective of BIS solution is to collect several data or information that is being
further utilised by managers while having any decision or strategic formulation (Hackney and
Dunn, 2019).
b) Proposals to articulate the value exchange for your business and customers involved in
personalisation of their data.
When the services are provided in this industry, it is important that the workers are
fascinated with the facilities which are not competent always on the ethical and moral grounds
but are on the intellectual basis. It is important to create the trust between the customers and staff
for the organisation such as OMNIYA Health (Yuan and et. al., 2020). The explanation in this
regard is that they need Business information system and must have sufficient amount of
confidence in order to ensure that program gives accurate findings. Hence,if any event does not
go in the way the policies are made, then the provision of the services would not be fconvinient
on matket for anyone in company when it is dealing at different business points. OMNIYA
Health creates specific things in order to enhance the confidence and accountability among the
customers and employees. The following are discussed below-
Demonstrate clear vision- The people are the part of the OMNIYA Health vision, task
advancement and guidance so that they can be united easily. It helps in developing the feeling of
the obligation and the staff of OMNIYA Health can also give their best so that they can change
their ambition in the corrective consequences.
Creating open communication lines: The alterations may be predicted in such a way
that number of activities can be increased of OMNIYA Health and the customised worker
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specifications shall be assessed everyday. In order to handle this scenario, the sharing of
information must be there so that resources are assessed appropriately.
Transparency practice: Freedom of information and the good communication must go
hand in hand but this does not mean that every point needs to be communicated. Hence, relevant
information must be shared and come into contact (Dietz and Pernul, 2020).
For this, the company OMNIYA Health must decide for the GDPR in order to ensure that
the personal data is protected. The company can use centralised learning so that it can break AI
framework. The above mentioned approaches can contribute to the trust and accountability in
workers. The customers and employees can give the inputs in order to obtain the benefits so that
they can provide the service quickly.
c. Business policy, justice and inclusion.
The activities of organisation to oppose and support the specific person in the unfair
manner is referred to as prejudicial process. This kind of work mainly leads to negative effect on
the employees. For instance, if any obligation is made on the person so the productivity of the
staff will be affected badly which will reflect on the business. So it is important to improve the
employee efficiency in OMNIYA Health. Fairness is referred to as the preferential treatment or
the oppression or unbiased treatment of every person (JosephNg, 2019).The OMNIYA
Community health may construct many teams in order to carry out the work effectively. The
following strategies have been discussed below-
 Be mindful of critical bias: The management of OMNIYA Health must provide the
sufficient awareness to its employees about the implicit bias. Moreover, they must
understand what behaviours mainly strengthens the biasness and encourage them to ask
their concerns and examine the future hypothesis and conclusions.
 Regular communication bias managerial significance: The staff member of OMNIYA
Health must receive the appropriate training which includes system which enables the
workers to move forward. This mainly allows the employees to understand effect which
is produced by the partiality and then assist them by taking required measures in order tp
prevent such type of behaviour.
 Rendering diversity & inclusion training: This strategy lets the workers of OMNIYA
Health to discuss the aspects in which the employees interact and influences the society.
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It includes the principles which are relating to personal style, time and self identity as
there are conflicts many kinds (Hanelt, Busse and Kolbe, 2017).
d. Strategy for environmental and socio-economic influence
This is important in order to identify perspectives that leads to influencing the operations
and services which can be conducted by firm. The impact on environment which is created by
OMNIYA Health may be reduced by effective decomposition of the waste. The main aim of this
is to make sure that no such problems are created by their operations. Some of the strategies in
context to environment and socio economic are discussed below-
 Artificial intelligence may be used by the company in order to track the operations and
activities which are carried out by the organisation so that it can identify the impact on
environment. In regard to this aspect, an example is that the company should not keep
extra medicines in its stock as it may get expired and thereby results in wastage of it as it
is to be thrown away as they cannot be used any more. Hence, the artificial intelligence
must be used for tracking the activities which are conducted by OMNIYA Health so that
it can minimise its resources and ensure that its performance is amplified.
 The artificial intelligence assist the company in carrying the analysis in context to
simulation which can aid in real time. By this, OMNIYA Health can classify the probable
risk by which decisions can be taken which are accurate and precise.
 The company can opt the augmented innovation and the labour productivity growth by
ensuring the innovation diffusion, the machine collaboration together with the intelligent
automation. The aspects pf socio-economic related with the artificial intelligence must
be understood like health, smart transport, city and also there are many other innovations
which can be brought by company by their usage. For instance, the google maps renders
the drive in growth which will revolutionise the transport and also furnish the
employment options to many people(Holsapple, Hsiao and Pakath, 2018).
Socio-economic factor
it refers to the impact which is created on many ways in which the services are rendered
by the company. For instance, the people use online services due to any health issues which are
related to viral as this helps them to eliminate themselves from being the effective part of crowd.
Moreover, the artificial intelligence furnishes the enhanced way in which needs of people can be
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anticipated by conducting the market analysis. The strategies which can used by OMNIYA
Health is discussed below- Enhance business environment: The impact of socio economic may be identified by the
company through its usage of artificial intelligence and in order to ensure its aspect, the
rewards may be given to the employees who comply with the rules and deliver the
enhanced public services. This may have the adequate impact on the quality that can
contribute to the betterment of the society.
 Amplify value chain: By the assessment of the socio-economic influence, the company
OMNIYA Health can scrutinise the stability, capacity and performance in relation to the
growth of business. The organisation can utilise the artificial intelligence in order to
identify the opportunities and all the vulnerabilities which exist in the operations (Brunet-
Thornton and Martinez, 2018).
e. Business strategy along with methods that contributes in above mentioned strategies.
Business strategy can referred to as the process which aids in the formulation of the
decisions together with actions for the attainment of the targets and objectives. It helps in taking
the competitive advantage in the market. The company OMNIYA Health can utilise the artificial
intelligence in order to drive relevant result which can help in enhanced services. Moreover, the
decisions are made via machines which can be considered as significant as it leaves no room or
scope for the partialities and every employee can be treated in an fair and equitable manner. This
increases the chances of eliminating the probabilities which is associated with the conflicts and
disputes that may occur because of discrimination. The market analysis is also conducted in the
efficacious manner in order to track the modifications which can be made in respect of
preventing the peculiar disease. This will help the company OMNIYA Health to serve the
people in effective manner. The strategy fir business which is used by OMNIYA Health are
discussed above while furnishing the functionalities in UK. The effectiveness of the strategies id
narrated below in context to artificial intelligence- Eradication of human errors: As employees are liable to make the errors and mistakes
every one or other time thereby delivering the work but when the machines are being
used, the possibility of these bugs and mistakes are minimised and even nullified. The
company can make use of artificial intelligence and by doing so it can take into account
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the account history, test report, medications provided to patients and other aspects. This
will help OMNIYA Health to serve the patients in an effective manner.
 Aids in recurring tasks: The company OMNIYA Health deals in the health sector so it
makes important for it to consider every minor detail so that it can deliver enhanced
service to the customers thereby ensuring the accuracy and preciseness. The use of
artificial intelligence will aid OMNIYA Health to carry out its activities in efficient and
quick manner such as monitoring the response, delivering personal emails, etc. (Rubik
and Frankl, 2017).
TASK 4
This theory consists of the three steps in which data management is done in the company
via green computing. The first step involves the data which provides that it is essential to collect
the actual and real information as until the time the data is collected., it cannot be further
executed as it is the first step of finding out the relevant data. The second step is the information
whereby the data is converted in the meaningful information that may be used and analysed by
the company further. The data is referred to as the raw material and the information is referred to
as the final product out of the data. Third is the knowledge whereby when the information is
received, it is essential to use and share the knowledge in the growing business that may be done
if the organisation is having proper business information system in order to store and execute
such information and data.
IPO Model
This provides that the stages of processing the information and data internally in
computer system in company. It consists of mainly three stages in which first is input, second is
processing and third is output. In input, the data is entered and in processing, the data is
processed as per the instruction of user. In output, the result is displayed as the instruction of user
in processing stage (Esteves, Abelha and Machado, 2019). OMNIYA Health can use this model
to store the data and information of its customers and employees so that valid and reliable result
is drawn out of it.
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CONCLUSION
It is concluded from the above report that business information system is used in the
dynamic environment with the help of which relevant alterations can be made by company so
that it can deliver the effective services. Artificial intelligence is the ability of the information
system which helps in imitating the intelligence of the human beings when it is programmed to
make the use of it by various language. The company may face many challenges in relation to
use of artificial intelligence but this can help in furnishing adequate opportunities which may be
utilised in order to ensure that the customers are provided with the quality experience. There are
many entities that are responsible for creating the sense of being valued and when workers are
rewarded they are motivated that can lead to the creation of the optimistic impact on their whole
performance. It is very crucial for the company to make sure that its definite strategies are
executed with the help of which the overall functionality of organisation may be enhanced which
can lead to render best experience to the customers.
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REFERENCES
Books and Journals
Esteves, M., Abelha, A. and Machado, J., 2019. The development of a pervasive Web
application to alert patients based on business intelligence clinical indicators: a case
study in a health institution. Wireless Networks, pp.1-7.
Rubik, F. and Frankl, P., 2017. The future of eco-labelling: Making environmental product
information systems effective. Routledge.
Brunet-Thornton, R. and Martinez, F. eds., 2018. Analyzing the impacts of industry 4.0 in
modern business environments. IGI Global.
Holsapple, C.W., Hsiao, S.H. and Pakath, R., 2018. Business social media analytics:
Characterization and conceptual framework. Decision Support Systems, 110, pp.32-45.
Hanelt, A., Busse, S. and Kolbe, L.M., 2017. Driving business transformation toward
sustainability: exploring the impact of supporting IS on the performance contribution of
eco‐innovations. Information Systems Journal, 27(4), pp.463-502.
JosephNg, P.S., 2019. EaaS infrastructure disruptor for MSE. International Journal of Business
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Delen, D. and Zolbanin, H.M., 2018. The analytics paradigm in business research. Journal of
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