MGMT2998: Entrepreneurial Strategy Interview Report Analysis

This report presents an analysis of an interview with Harrison McCain, the founder of McCain Food Limited, conducted on March 15, 2019, via phone. The interview explores McCain's key business-level strategies, including corporate, business, and functional strategies. The report summarizes the conversation, addressing the business's operations, key strategies, strategic planning, and success metrics. The interviewee's spontaneity and achievements were notable. The report also reflects on the interview, highlighting the importance of recognizing opportunities, creativity, and confidence in business. The report incorporates references to academic sources on strategic management and business modeling, providing a comprehensive overview of the entrepreneur's approach to strategy within the context of the course MGMT2998.

BUSINESS STRATEGY
Name of the Student:
Name of the University:
Author Note:

Entrepreneur
 Interviewer:
Harrison McCain,
founder of McCain
Food Limited
 Date of Interview:
15th March, 2019
 Method of
Interview: Via
Phone

Company
 McCain Food
Limited was
found in 1956
 The company is
known for his
frozen French
fries
 It is one of the
largest suppliers
of the frozen food
in Canada

Key Business Level Strategies
of McCain
Corporate Level Strategy: It
determined growth and
expansion, new investment
areas and diversification
Business Level Strategy: This
involves the conversion of
mission and vision that finally
decides the blueprint of the
business
Functional Strategy : These are
developed by the managers
and supervisors for decisions
related to production, research
and development

Reflection:
The interview taught me to keep the eyes open in
order to grab newer opportunities. It also taught
me to be creating and confident and work in a
fashion so that I am able to give back to the
world. The most surprising thing about the
interview was the spontaneity of the interviewee
and his accomplishments in carrying out the
business

References:
 Bocken, N., Short, S., Rana, P., & Evans, S. (2013). A value mapping tool for
sustainable business modelling. Corporate Governance, 13(5), 482-497.
 E. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set
of industry analysis templates. Competitiveness Review, 24(1), 32-45.
 Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: Theory
& cases: An integrated approach. Cengage Learning.
 mccain.com. (2019). Retrieved from://www.mccain.com/about-us/our-history/
 mccain.com.(2019). Retrieved from https://www.mccain.com/about-us/
 mccain.com.(2019). Retrieved from https://www.mccain.com/about-us/our-
purpose-values/
 mccain.com.(2019). Retrieved from https://www.mccain.com/about-us/our-
passion-for-food/
 mccain.com.(2019). Retrieved from
https://www.mccain.com/our-partners/innovation/
 Morden, T. (2016). Principles of strategic management. Routledge.
 Ngo, L. V., & O'cass, A. (2013). Innovation and business success: The mediating
role of customer participation. Journal of Business Research, 66(8), 1134-1142.