Strategic Management Plan Report: Nelson College London, Jan-Mar 2021

This report, prepared for Nelson College London's Business Strategy unit, examines the critical elements of strategic management. It begins by analyzing the impact of the macro environment on an organization and its business strategies, emphasizing the importance of external factors in shaping business plans. The report then delves into the internal environment and capabilities of an organization, utilizing appropriate frameworks to assess strengths and weaknesses. A key component involves the application of Porter's Five Forces model to evaluate competitive forces within a given market sector. Furthermore, the report explores the application of various theories, concepts, and models to interpret and devise effective strategic planning. The conclusion summarizes the importance of a well-defined business strategy for operational efficiency and future planning, highlighting the need for continuous improvement in both internal and external business environments to achieve global market expansion and increased revenue generation.

BUSINESS STRATEGY

TABLE OF CONTENT
INTRODUCTION
P1 the impact and influence which the macro environment has
on an organisation and its business strategies
P2 Internal environment and capabilities of a given
organisation using appropriate frameworks
P3 Porter’s Five Forces model evaluate the competitive forces
of a given market sector

INTRODUCTION
Business strategy is the formulation of effective plans for a pre decided
period of time, which makes a business competitive at the marketplace.
Business strategy play a major role in planning and development of a
business which provides great support to a business. Business strategy also
helps in achievement of desired goals in an organisation which helps in long
run, it is necessary for a business to formulate effective strategy in the
market in order to effectively carry major operations.
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• Macro environment in a business
impacts a business strategies of an
organisation in a precise manner. There
are a lot of factors present in the
external environment of a business
which play a crucial role in the
development of a business. In order to
survive in the market and to formulate
an effective business strategy, an
organisation has to keep in mind all the
macro environment factors.
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The impact and influence which the macro
environment has on an organization and its
business strategies

• Internal environment of a business is made
up of various factors like employees,
production process, management, inventory
management and managerial functioning of a
business. Thus, internal factors in a business
defines its strength. Internal environment of a
business plays a dynamic role in defining key
role of the management.
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Internal environment and capabilities of a
given organisation using appropriate
frameworks

• Porter's five forces model is important in
identifying various threats available in the
environment of a business. These forces
impact the operations of Amazon in a
precise manner and it is necessary for the
company to manage various threats in
order to maximise level of output from
the business (Fraser, 2019).
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Porter’s Five Forces model evaluate the
competitive forces of a given market sector

• In order to apply appropriate strategic
planning in an organisation, it is
important to apply specific models for
achieving optimum results. There are
various model used in Amazon, for
effective and efficient strategic
planning which plays a crucial role in
business development.
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Applying a range of theories, concepts and
models, interpret and devise strategic
planning

• From the above stated report, it can be concluded that business strategy is the
backbone of every business which helps in a systematic flow of operations in
a business. Business strategy plays a key role in planning for future operations
for a company. It can be also concluded that Amazon has to improve its
internal and external business environment in order to expand its global
market functioning and generate higher level of revenue from the
marketplace.
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CONCLUSION

THANKYOU
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