Business Report: Comparative Analysis of Telstra and JB Hi-Fi

This report offers a comparative analysis of two Australian companies: Telstra, a telecommunications and technology firm, and JB Hi-Fi, a retail company specializing in consumer goods. The report begins with an overview of each company, detailing their products, consumer base, and business strategies. It examines Telstra's focus on communication services and mobility solutions for businesses, and JB Hi-Fi's diverse range of consumer products. The analysis further explores the companies' strategic adjustments, including Telstra's infrastructure upgrades and cost-cutting measures, and JB Hi-Fi's market research to adapt to changing consumer preferences. The report also covers the companies' visions, missions, and financial performance, highlighting Telstra's recent profit decline and JB Hi-Fi's profit increase. The conclusion summarizes the key findings, emphasizing the importance of financial management and strategic adaptation in the business world.

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Table of Contents
Introduction................................................................................................................................3
Overview of the Company.........................................................................................................3
Product of the Company.............................................................................................................3
Consumer of the Company.........................................................................................................5
Company Strategy in Business...................................................................................................5
Vision and Mission of Company................................................................................................6
Financial Aspects of Company..................................................................................................7
Conclusion..................................................................................................................................8
Reference and Bibliography.......................................................................................................9

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Introduction
Financial Management help the company to manage its finance more properly in
business. Each company is able to maintain a proper structure of finance as that will have the
company to carry its business activities more easily in the business. Company have to check
each section of business so that it will able to carry all the business activities more easily and
effectively. The report show comparison between two different industry as how each
company is able to perform in the industry as well as how the company is able to gain more
amount of profit in the business activities. The report show about the different aspects of the
company as it show how the company is able to perform its activities in business and how it
able to carry its operation more easily and effectively.
Overview of the Company
The report is based upon two industry which are service and retailer industry, the
company are Telstra and Jb hi-fi.
Telstra is an Australia based company and deal in service sector as it an leading
telecommunication and technology company which provide a large variety of communication
service to the society (Telstra.com.au. 2019). It able to hold a huge market in the country and
also able to carry its business activities more easily and effectively.
JB hi-fi is an Australian based company which deals in retail section and deals in
consumer goods (Member.afraccess.com 2019). It carries its business operation mainly in
Australia and New Zealand. The company is been found in 1974 by Keilor East, Victoria,
Australia and it is one of most famous company in Australia.

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Product of the Company
Each company is able to deal in different kind of product as the company have to deal
with th e consumer of specific need so to overcome that each company have to be specific in
regards of the products. As per Telstra is concern it is an telecommunication industry so its
deal with all the communication need of the consumers as it deal in high network service so
the consumer will able to communicate easily as the company say that it can able help the
customers to reach easily (Telstra.com.au. 2019). It promise its customers that the network
will have a minimum problem so the company will able to carry its business activities easily
without having any interruptions in network. It also provide different kind of Mobility
Solutions to its customers as it help the company to make the communication more better by
helping them to connect with its employee, shareholder and customers easily. As with the
help of Telstra mobility solution company can able to communicate easily with its customer
even in remote area the communication easily in the business. As the company can make a
business application which can help them to provide all the required information to the
customers more easily and also help them to carry its business operation easily and
effectively. It also provide cloud service to companies so it is concern company is able to
customised the cloud service as per the need of the company so that it can help the company
to carry its business activity in company. The expert of the company help the consumer to
know about the uses of cloud so that the company can have a better utilization of resource in
the company.
JB hi-fi is consumer-based company so it deals with all kind of product which is
required by the consumer in their daily life. The company have a variety of product as it deal
in household product, electronic product and many other type of product
(Member.afraccess.com 2019). The company have all kind of electronic product so the
consumer can get a proper variety of the product from which it will able to select as per their

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need and preference. Company should able to have all kind of brands from premium to
normal so that each kind of customer will able to complete their need and expectation from
the company business. It also deal in household products which consists of many small head
and it able to satisfy consumer need easily.
Consumer of the Company
Each industry have different kind of consumers, as per the operation which is carried
by the company it able to get that type of customers. In Telstra as company is a big
telecommunication industry so it have mostly big companies as its consumers. As the
company is able tom provide business application, customized application so this signify that
the company is able to have huge cost of product and the service which is provided by the
company can be only utilized for big business house and organization (Telstra.com.au. 2019).
The customer are usually big companies as the consumer are paying so huge amount of
money for there service so this help the company to earn more amount of revenue from
carrying its business activities.
JB-hifi is a consumer-based company and deal in household product so the main
customer are normal public, so it have no specific of customers as the service which is given
by the company can be used by any individual (Member.afraccess.com 2019). Company sale
small quantity of product to many customer and able to earn more amount of revenue in the
business.
Company Strategy in Business
Telstra has changed in its strategy so that it will able to gain more amount of revenue
to company. As per the company it has made a proper and new infrastructure business unit
that will help the company to maintain the quality and performance of the company. As it
helps the investor to take proper decision in regards of company financial statement. It also

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have changed the customer plan so that the customer will able to get proper experience with
the company. It able to control the price of the company product so that it will able to get
more customer in the business (Telstra.com.au. 2019). It have increase in the production
program by 1 billion to billon cost so that it can able to produce more quality product in the
company. Company has also done reduction of employee by 8000 and also did a reduction in
layer of management by 2-4. It also had monetisation of asset up to 2 billion so that it can
able to create proper service in the business.
JB-Hifi has also changed it business strategy so that it will able to make its loss turn
into profit so that the company will able to increase the revenue as well as it will able to make
more number of customers in the business. As per the CEO of the company, the company is
having huge losses and the reason of the same is that, many customers are shifting from retail
purchasing to online store as a result it able to make effect on company overall profit. The
company is going to carry market research so that the company will able to know about the
opinion of customer in regards of online shopping as well as how the consumer is applicable
for retail shopping (Member.afraccess.com 2019). Company after get proper analysis of
consumer feedback and able to make necessary changes in the same as this will help the
company to gain more amount of revenue in company business.
Vision and Mission of Company
Vision and Mission of company help them to reach the goals and objective. This are
the objective which the company have to achieve by carrying its business activities.
Telstra is having the mission to reach one of the fastest telecommunications as also to
reach it values, as the company consider itself not only basic of purpose but also upon the
values. Company stands its business upon 5 core values that help them to carry its business
operation more easily and effectively (Telstra.com.au. 2019). The value are as Company care

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for its customers, it believe in leadership as work better, work together, Each person should
have trust upon each other, it should make company strategy more simple and also that the
company employee is able to have courage will carrying its business activities. So as the
company is clear about value than only it will able to meet up with proper amount of
strategies as this will help them to make proper strategy as per company financial position.
JB-Hifi is also having its mission to expand its business operation to many place so
that it can able to have more amount of revenue in the business (Member.afraccess.com
2019). As per the company is concern it should have a proper mission and vision so that it
can reach its customer more easily and effectively.
Financial Aspects of Company
Each company performance is judge by the profit it is earning from the business as it
will help the user to know about each aspects of the company. Each company should able to
have a finance strong as if the company is having a proper finance than only it will get proper
amount of investment by the investor.
Telstra is concern it is having an down fall in overall profit as in 2017 it was having
an profit of 3874 but in 2018 it is having 3529 so this signify that the company is not able to
meet the proper amount of business, as a result it is not having an increase in profit of
company (Telstra.com.au. 2019). So company should have a proper strategies which will help
it to get more amount of profit in business and also help them to expand the business more
easily and effectively.
JB-Hifi is concern from its annual report it can see that the company is having an
increase in profit as in 2017 it was having 172.4 but in 2018 it is 233.2 so this signify that the
company is able to implement the strategies as a result company is having an increase in
overall profit of the company (Member.afraccess.com 2019).

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In the above two paragraph it can see about the company financial position so by
comparing the both it can be said that JB-Hifi is having more profit in business in compare to
Telstra as the company is able to have an increase of profit in 2018 from a good margin
whereas Telstra is not able to have an increase in profit but it get deducted in overall profit,
so this signify that the company is not able to have a proper strategies to carry its business
activities in company business.
Conclusion
The report concludes about how financial management help the company to manage
their finance properly and effectively in its business. Each company should able to maintain
the finance in its business so that it can able to have proper flow of business activities. The
report deals with two industry as service industry and retailer industry. The company are
Telstra and JB-Hifi which are listed in Australia and carry its activities in many countries.
The report concludes upon the company background as the origin of the company, than its
show about the product as Telstra deals in tele-communication and JB Hifi deals in
consumable goods. It also who are the potential customers in each company and how the
company is able to meet all the requirement of the customer easily and effectively. It also
show different marketing strategies which the company has made in order to gain an
advantage in the market as Telstra is able a restructure its operation by making more business
unit and JB-Hifi is the one who had conducted different survey which will help them to know
about the consumer behaviour in regards of online and retail marketing. Lastly it conclude
about the company mission and vision of company so that it can able to know about how the
company is able to manage its business operation in regards of vision and mission of
company.

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Reference and Bibliography
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