Business Environment Analysis and Strategic Planning Report - GM

This report provides an analysis of the business environment, focusing on the automotive industry and specifically General Motors (GM). The report examines the impact of macro and micro environmental factors, including political, economic, social, technological, legal, and environmental factors. It also explores the internal strengths and weaknesses of GM and identifies opportunities and threats within the market. Furthermore, the report analyzes how these factors interrelate and influence business objectives and decision-making. The report concludes by highlighting how organizations can leverage their strengths to overcome weaknesses and capitalize on opportunities, ultimately enhancing productivity and growth. The assignment also uses the SWOT analysis framework to evaluate the business in the context of the current economic and technological factors.

BUSINESS AND BUSINESS
ENVIRONMENT
LO 3 AND 4

Table of Content
 Introduction
 Main body
 Conclusion

Introduction
 Business environment is collection of certain elements like political, economic and other that affect
decision making and other practices of companies.
 The presentation will define positive and negative impacts of macro environment has upon venture
operations and analysis of external & internal environment in the context of chose firm.
 Lastly, the presentation will clarify how strengths and weakness interrelate with external macro factors.

Identifying negative & positive impacts of macro environment upon venture
operations
 Political factor- Political stability
 Economic factor- Unemployment rate
 Social factor- Current market trend
 Technology factor- technology advancement
 Legal factor- change in customer safety laws
 Environment factor- demand for carbon foot print

Conducting internal & external analysis of General Motors to determine
weaknesses and strengths
 Strengths- Skilled employees and Innovation adoption
 Weaknesses- Lack of management and Lack of diversification
 Opportunities- Technology advancement and Diversify portfolio
 Threats- Intense competition and pandemic

Explaining how strengths & weaknesses interconnected with external macro
factors
 A strength of General Motors and its weakness may interrelate with external elements because just like
these, they may also affect brand productivity and profitability.
 For example, in term of interconnection, organization may utilize its power or strength such as skilled
workforce to overcome the negative impact on social, legal and other factors.
 It may support to increase performance of business and allow it to grow continually without facing any
negative affect for so long.

Impact of both micro and macro factors have upon business objectives and
decision making in General Motors
 Strengths, weaknesses, threats, opportunities, political, social, economic, technology,
environmental and legal in term of macro and micro may put positive impact on business
aim as well as decision making, when each of them in favor of organizational success
within automotive sector.

Conclusion
 On the basis of above discussion, it has been determined that organization has overcome
the negative impact on certain factors or macro environment by taking action according to
situations.
 It has utilized its strength to overcome weakness and grab current business growth
opportunities that helped to increased organizational productivity.

References
 Numfor, S.A. and et.al., 2021. A Review of Challenges and Opportunities for End-of-Life
Vehicle Recycling in Developing Countries and Emerging Economies: A SWOT Analysis.
Sustainability. 13(9). p.4918.
 Yadav, R., Kumar, A. and Sonawaney, V., 2020. Navigating Through Turbulent Times:
Suggestions for the Automotive Industry. Psychology and Education Journal. 57(9).
pp.4712-4726.