This report provides a comprehensive analysis of Walmart's business strategy, starting with an overview of its mission, vision, objectives, and core competencies. It delves into the factors crucial for strategic planning, including communication, innovation, and culture. The report evaluates effective techniques used in developing business plans, such as SWOT analysis, nominal ranking, and team facilitation. It then analyzes Walmart's strategic positioning through organizational and environmental audits, utilizing SWOT and PESTEL analyses to assess internal strengths and weaknesses and external opportunities and threats. The significance of stakeholder analysis in formulating new strategies is discussed, followed by a presentation of a new strategy for Walmart based on the Ansoff Matrix, focusing on market penetration, product development, and market development. The report concludes by assessing the roles and responsibilities in strategy implementation and evaluating the contribution of SMART targets to the achievement of strategic goals.