Business Consulting Report: Analysis of Rosa's Thai Cafe's Issues

This report provides a comprehensive business analysis of Rosa's Thai Cafe, focusing on the challenges it faces, particularly high market competition. The report begins with an introduction outlining the issues and then proceeds to clarify the client's identity and the core problems they are facing, which include smaller menus compared to competitors, high market entry costs, and pricing strategies. The main body delves into critical areas such as competitors, the target customer market, and external influencing factors. The analysis identifies key issues, including inappropriate strategies, high competition, and the high cost of entering new markets. The report concludes by summarizing the findings and emphasizing the need for strategic adjustments to improve Rosa's Thai Cafe's performance. The report includes supporting references from academic journals and books to validate the analysis.

Business Consultancy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Clarify who your client is, and what is the problem they are facing...........................................1
Using research, break the problem down by critically analysing and presenting areas of
importance to the client such as competitors, target customer market and influencing factors
from the external environment.....................................................................................................2
From your above analysis, what are the top three issues that the client is facing?.....................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
There are different issues and problems faced by organisation and it is important to develop
effective strategies in order to overcome with the issues. Business consulting is significant
practices that assist in analysing or determining different issues as well as solving them in
appropriate manner (Rukuni, Maziriri and Mofoka, 2020). This report is based on Rosa’s Thai
Cafe. This cafe is providing various kinds of food products and services to customers in order to
meet with their demand. Rosa’s Thai Cafe is facing different issue which directly affect its
performance and productivity. This report includes information regarding different issues that is
faced by organisation.
MAIN BODY
Clarify who your client is, and what is the problem they are facing.
Client is Rosa’s Thai Cafe which is providing food products and services to customers. This
organisation is facing issues that directly affect its capabilities and performance. It is crucial for
respective cafe business to determine and analyse the issues in order to overcome. The major
problem that is faced by Rosa’s Thai Cafe is high competition in market area. This can be
consider as one of the major issues which significantly affect overall functioning and
performance of business. Rosa’s Thai Cafe is conducting its practices that includes huge
competition with the other cafe that is offering same type of products and services. This lead to
have negative effect over performance of business. It is essential that respective company is
correctly and accurately analysing the issues in order to overcome the issues as well as
enhancing its performance. The competitive environment identifies with how a business is
influenced by its competition and how it adjusts its businesses practices to empower it to contend
adequately. All businesses are influenced here and there by their rivals, and this may affect the
choices businesses make. This makes it significantly harder on independent ventures attempting
to make a benefit inside their exchange or administrations (Mooneeram, 2020). They need to
confront an ever increasing number of businesses and showcases and need to stress over
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attempting to destroy their competition. Parts that can be very troublesome incorporate different
organizations revaluating representatives. Rosa’s Thai Cafe is facing the major issues of high
competition in market area. In this area there are different other cafes which is providing smiller
type of products and services to customers. Due to this issues, Rosa’s Thai Cafe have less
customer base and it is directly affecting business performance and sales. Respective
organisation that is Rosa’s Thai Cafe has small menu items for offering products and services
where as other competitors have bigger item for food menus. There is high costs of entering into
new market area so Rosa’s Thai Cafe has set its prices which is higher than competitors in order
to recover the cost. It has been determined that there are different other Thai cafes are opening in
the same regions where respective company that is Rosa’s Thai Cafe is operating its practices. So
the major issues that is faced by respective company is to set accurate and correct strategies in
order to deal with high competitions. Incapability to develop an accurate strategy can be consider
as the major issues which is affecting overall functioning of business. High competition in
market area is one of the major issues which lead to have impact over business.
Using research, break the problem down by critically analysing and presenting areas of
importance to the client such as competitors, target customer market and influencing
factors from the external environment
It has been analysed that there are different elements or area which needs to be consider by
organisation in order to determine and evaluate business problems in significant manner. Rosa’s
Thai Cafe needs to overcome with the problems in inaccurate strategies of business. There is
high competition in market area which is significantly affecting overall functioning and
performance of business. it is essential that respective company that is Rosa’s Thai Cafe is
analyse different area such as competitions, target customer market as well as other influencing
factors from the external environment. Critical analysis of these key areas that is importance to
client is mention below in detail -
 Competitors – This can be describe as the other companies which is offering same types of
products and services to customers. It has been analysed that there are many Thai cafes
opening in the same region where Rosa’s Thai Cafe is conducting its business practices. It is
essential element for respective company as it will lead to have major impact over sales and
revenues of business (Mullany, 2020). Rosa’s Thai Cafe is providing comparatively small
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menu items to customers. Where as other competitor is providing large menu which lead to
attract more and more customers towards business.
 Target customer market – Rosa’s Thai Cafe customers are very crucial part of business and
it assist in enhancing business practices as well as earning more profits. It has been analysed
that respective organisation needs to focus on current target customer in market area as it
will assist in increasing sales of business. Customer are important part of business and
respective company that is Rosa’s Thai Cafe needs to consider demand of target customer
market. This organisation is only targeting Thai food eating customers. This can be consider
as the issues for Rosa’s Thai Cafe as it has smaller menu. Due to this issues, respective
company is not able to fulfil the needs and requirements of customers and this lead to less
revenues of business.
 Influencing factors form the external environment – There are different factors of external
environment which lead to have affected over business performance and productivity. High
competition in market area is the major external factor which is influencing performance of
Rosa’s Thai Cafe in respective market area. There is high cost of entering into new market
area. This external factor has influence the strategies and functioning of business. Due to
this respective organisation that is Rosa’s Thai Cafe is not able to create accurate strategies
for overcoming high competition.
From your above analysis, what are the top three issues that the client is facing?
As per the above analysis it has been determine that there are different issues and problems that
is faced by client company which is Rosa’s Thai Cafe. It is essential to analyse or evaluate
top three issues that is faced by client in order to enhance overall functioning and
performance of business. Top three issues faced by Rosa’s Thai Cafe is mention below -
 Inappropriate strategies – This is one of the significant issues of Rosa’s Thai Cafe that is
affecting its functioning and performance. It is important for respective company to develop
correct and accurate strategies which is helpful for enhancing business performance.
Respective client company is not able to develop proper strategies for dealing with different
issues of business. Inappropriate strategies of business lead to have direct negative impact
on performance of business. Rosa’s Thai Cafe has small menu for the customer and due to
this respective organisation is not able to attract more and more customers towards business.
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Because of small menu customers are moving to other cafe which has different kinds of
products and services.
 High competition in market area – There is high competition in market area in which
respective client company that is Rosa’s Thai Cafe performing its business practices. it is
essential for organisation to deal with the issues of high competition in appropriate manner
with the motive of enhancing its performance. There are many Thai cafes that is opening in
the region where Rosa’s Thai Cafe is operation its business practices. High competition in
market area is one of the major issues as it directly affect sales and revenues of business.
Due to high competition in market area respective company that is Rosa’s Thai Cafe is not
able to attract more customers towards business.
 Higher cost of entraining into new market – It has been determined that there is high cost of
market entry (Daniels and Wosicki, 2020). It is crucial that Rosa’s Thai Cafe has appropriate
capital and funds in order to enter into new market area. This can be consider as one of the
crucial issues as respective organisation does not have appropriate fund to conduct business
practices by entering into new market area. Rosa’s Thai Cafe has set higher prices of its
products and services as compare to other competitive companies.
CONCLUSION
From the above report it can be concluded that business needs to analyse and evaluate
different issues as it will assist in developing better strategies to overcome these issues. It is
essential that company is determining issues in accurate and appropriate manner with the motive
of enhancing business practices.
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REFERENCES
Books and Journals
Rukuni, T., Maziriri, E. and Mofoka, T., 2020. Social Media Strategies on Brand Awareness at a
Small Business Consultancy Firm in South Africa.
Mooneeram, R., 2020. The Practitioner’s View: The Value of Linguistics in International
Business Consultancy. In Professional Communication (pp. 113-126). Palgrave Macmillan,
Cham.
Mullany, L. ed., 2020. Professional Communication: Consultancy, Advocacy, Activism. Springer
Nature.
Couch, S. and Rose, S., 2020. Coaching culturally different members of international business
teams-the role of cultural intelligence. International Coaching Psychology Review, 15(1), pp.59-
80.
Pruthi, S., 2021. From a One-Man Consultancy to a Global Business Empire Connecting Back
Home: The Case of Purico Limited. In Indian Entrepreneurship (pp. 99-124). Springer,
Singapore.
Daniels, M. and Wosicki, C., 2020. Wedding planning and management: Consultancy for diverse
clients. Routledge.
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