Reflective Business Strategy Report: BSG Simulation and Key Decisions

This reflective report analyzes strategic decisions made during a Business Strategy Game (BSG) simulation. It examines the influence of market forces, competitor actions, and internal considerations on the ABC Company's performance. Key decisions related to product development, strategic alliances, and research investments are evaluated in terms of their impact on revenue, profitability, and cash flow. The report also explores the role of external, internal, and competitive environments in shaping strategic choices. Emerging technologies such as artificial intelligence are discussed in the context of future business strategies. The report concludes with insights into how these factors contribute to overall business growth and competitive advantage.

Reflective Business
Strategy Report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Question 1...................................................................................................................................3
Question 2...................................................................................................................................6
Question 3...................................................................................................................................7
CONCLUSION.............................................................................................................................10
.................................................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business strategy is refers to as procedure that helps in developing strategy that boost
organization productivity and increase business efficiency in desired manner (Ali and Anwar,
2021). It helps in deriving corrective measure that boost productivity and raises growth of
business in desired manner. In this determine major strategic decisions by BSG simulation and
study approaches that derives internal and external elements that occurred in business. Through
these helps in increasing organization productivity and by identifying different approaches
determines various key elements. By determining key factors assess various things that conduct
in business for emphasizing and facilitating approaches in effective manner. Through study by
determining various key factors that examine and discuss by determining key elements. The
macro and micro environmental elements is discussed for assessing business. Further, emerging
technology influence is examined by providing justified recommendation that helps in
emphasizing future leaders.
MAIN BODY
Question 1
The ABC Company has formulated the decision to form a strategic alliance with all
different business houses. This involve constructing strategic alliance with the stakeholders and
supplier associated with the business. The business venture has formulated the strategic alliance
with all other business venture that could fundamentally support the organization in supporting
the business objective in the best way possible. The objective of the company is to maximize the
growth and development possibilities of company along with the profit margin of the company.
The strategic decisions such as formulation of the strategic alliance with all other stakeholder
and supplier group will further empower the business venture to approach the objective of
company in the best way possible. The organization has also taken a decision to work on
intensive research for developing the new product line (Johnstone, 2020. The product expansion
is always a tough and aggressive decision that company take which empower the business
venture for enhancing and maximizing the overall growth and development possibilities of the
business venture. The product development practice of company could support the business
venture to increase its existing market share along with the improvement in the return on equity
of company. The changes in net revenue of company has been increased with the value of 12.4%

which is also a result of the fact that different strategic directions are entertained by the
company. IN the current competitive environment where the business venture face aggressive
level of market competition the constant level of involvement in advancing the product line of
company along with improving the service quality empower the business venture to enhance the
strategic growth of the venture. Irrespective of the level of competition company face all these
steps would support the venture to increase the level of productivity and profitability entrain by
the business venture.
The decisions that company has taken could further influenced with the various elements
and factor that could affect over the decision making process of the venture. The decision
making of the ABC Company got influenced with the factors like different market forces. This
involve the need and demand of target market, estimated requirement of potential customer in
market and such like of various market forces. All these get influence with the factor to take the
most significant business decisions. Market forces become a significant factor or element that
clearly influence and affect the bushiness venture with the various decision of company related
to the product development, service improvement and such other. Competitor of the ABC
Company also get affected the decision making ability of the business venture. This is a strong
area of operation associated with business venture that allow the company to incorporate the
most effective level of decision (Teru, Idoku and Ndeyati, 2017). In such a process this require
the strong influence over the decision making ability of the venture for taking out the most
effective decision in the business. The performance of the competitor in the market create a
massive level of influence over the decisions that company take in the business. Every decision
management of the ABC Company take is get an influence of the competitor of the company.
As the competitor of the business venture direct and guide the business venture towards taking
all important decision in the business. Henceforth, it can indicated as a fact that all these core
areas require strategic decision making by the venture as if the competitor of the company offer
the product or service line than company also need to offer the same.
Internal consideration is another major element and factor affect the decision making
ability of the stakeholder. Internal consideration is demonstrate as the consideration at the
internal level of the organization which business venture must incorporate while taking the bets
suitable decision in the business. This is a massive element and factor that allow the venture to
take on the bets suitable decision in the business operations of ABC Company so that most

effective level of growth and development objectives can meet by the company (Namagembe,
Ryan and Sridharan, 2019). For example company has taken various decisions like improving
the product line, features, design and such like of decision that could incorporate to the better
productivity and customer satisfaction for the customers. Along with that company has taken
decision to channelize the strong research at the technical level to perform the operations.
Research would support the business venture for enhancing the business operations that will
further support the company to maximize the overall growth and development possibilities of
company. The decision making regarding conducting research would allow the business venture
for understanding the demand of the customer in market that will further support the company to
design the product on the basis of the need and requirement of potential customer in market.
The decisions that company has taken could support the business venture in the form of
better sales and revenue of the company for the respective financial year. The sales and revenue
of company could increases by 12.5% which is a very progressive standard that company could
set against delivering the market performance. Along with that net profit margin of company
could also improve by 56% which is very impressive statistic. This is a huge percentage that
company could undertake against delivering of the performance of the business unit. The net
profit margin is the sole outcome that company undertake against delivering all its operations
and deducting every single expenditure of the business venture (Suganthi, 2019). Henceforth, it
can support as a fact that this would support the business venture for maximization the sales and
profitability margin of company in the respective financial year. Further the strategic decision
taken by the company could further support the company in the form of increased cash in the
end of the financial year. The improve cash with 1614 increased figure in the end of the financial
year could further support the liquidity situation of the business venture. This is an important
development related to the respective business entity where it get to improve the liquidity
situation of organization. The strategic decisions of company play a progressive role for the
business venture where company get to take on the bets effective decisions that can empower the
business venture for enhancing liquidity situation and profit margin of the company.
B)
The overall performance of the company is reported as more effective for the company.
The different decision which company has taken could allow the organization to improve the
strategic position of the company under target market (Chang, 2018). The present outcome are

stating the positive situation in the form of increased profit margin, sales value and such other
area, Liquidity has also increased of the company which could further support the venture to
improve its strategic positioning in respective target market.
Question 2
There are different theoretical tools that could support the ABC Company to take on the
bets suitable decision in the business. All these models that could incorporate the company are
considered as the external environment, competitive environment and internal environment of
company.
External environment
The macro environment of the company is classify as thee external environment of the
business venture. The environment is summarises with the factors like political, economic,
social, technological, environment and legal factor that could rive the business venture to take on
the best suitable decision on the organisation. The company has recently took various decision
respect to the product development, market development, research and such other. All these
decisions are based on the macro environment factors associate with the business venture. In the
overall decision making of the business venture all these factors and elements belong to the
external business environment create a huge impact over the business decision making ability.
External environment allow the company to understand how the operations are undertaking in
other part of the business environment (Wamba and et.al., 2020). This involve understanding the
current need and requirement of target customer and take on the bets suitable decision in the
business. All the different factors or elements belong to thee external business environment
would further support the venture to identify what can be the possible need of business and how
to mitigate such a requirement of company in the upcoming future,.
Internal environment
The internal environment has allowed the company to analysis the internal situation of
company. This involve taking the decision on the basis of the strength, weakness, opportunity
and threat part of the business venture. The internal environment of company could further
empower the business venture for associating the business operations ion the best way possible.
The internal environment of the company could incorporate the ABC Company about the weak
area that could further be involved while taking decision for the company (Qian, Hörisch and
Schaltegger, 2018). The company took all different decisions related to improving the liquidity

situation that resulted as a positive balance of cash in nthe bank of company. The financial
stability of company could allow the business venture to work on the new design tahtb can
match up with the future need and requirement of the market. This could further allow the
venture to take on the competitive edge in the market along with improving brand value of
company.
Competitive environment
The business environment is full of competitive forces. The increased growth rate and
the performance of the business houses could support the venture for increasing the overall
performance of firm in market,. The market research and product development activities of
company could further support the venture to support the profit margin of company along with
increasing and boosting the sales of the firm. The result of this is in the form of better growth
potential and performance of the business venture (Ferreira, Coelho and Moutinho, 2020). The
competitive edge is also a crucial; factor that could support the company in against of taking
various decision in the business. The financial stability of the company could further support the
venture for taking the competitive edge in the respective target market.
The above stated factors and points demonstrate about the internal environment, external
environment and competitive environment associated with the ABC Company. The role of all
these environment is to direct the company for taking the bets suitable decision that can support
the overall growth and development possibilities of the business venture. In the current
competitive environment assessing the market situation become a significant factor and part of
the business decision making process. The role all these various environment play is to direct the
company for taking the decisions to meet business objectives.
Question 3
Emerging technology on the future of business
Emerging technology for the organization is artificial intelligence which keep the
potential more about for making the product and services accessible and especially for more
about those currently struggle. For instance, the online business can give them more benefits and
individuals for working with some rural areas, online shopping or voting about those people who
help in reducing the mobility. I think that, technology advancement will also make the work
easy to connect with their products and many other things (Kaartemo and Nyström, 2021). As
this also keep the big distance for improving about the quality of life and help us for making

more environmentally choices. While this could be also define about professional and
automation for usage of some high estimated things and boring tasks for performing with some
better technology.
While this could be seem that technology for the business is being so, important through
which the organization can take their better market place. While i think that business should
have emerging technology, as they are being required for keeping their business through online
for which they can easily make their customer. As online business which help the customer for
knowing about how their quality and many their offers which can easily make sure for buying
about products and services (Zahra, Dhewanto and Utama, 2021). As the consumer can easily
buy their products and services through viewer about their goods, this could make them for
working within the system and ensure about how usually this can make them for working. In
order to this, the technology helps in deriving emerging technology that boost productivity and
efficiency in desired manner. This could be also seems that high of the business are still working
towards the stores, but the organization need to work through having the online business through
which they can easily make sure about their effective future.
This might be also important that, emerging technology can make the employee for working
less. As I think that organization need to keep their more focus on the technology for which
the employee, no required to trained according to their work. As in present time, many of the
employee are well-known to their technology, so they are being able for working with some new
technology. The ubiquity of emerging technology which cutting-edge innovation was about their
dominant the high information technology and especially working as true emerging technologies
and misconception which can led the companies about considering them with relevant work
(Lameijer, Pereira and Antony, 2021). By aiming at technology raises organization productivity
and efficiency in desired manner. Through facilitating growth and maintains sustainability by
boost performance in effective manner. This helps in raising organization profitability by
maintaining and conducting effective approach for business.As this might be also helpful about
the extremely for the competitive and economic landscape for which this can made them for
business across geographies and industries for about their effective technology.
As I have analyzed about that technology help for boost up the productivity and
efficiency at work, giving more time and capacity about for keeping focus on more high value.
Remote working system as technology solution which allow for working and make sure for

having the manual concepts and also keep the organization for working more high. Artificial
intelligence which play the effective role and keep the organization for performing with complex
surgeries and this might be also important for gathering the information about various consumer
tastes and preferences (Yeganeh, 2021). While I have recognised that ai help the people, mainly
in pandemic for buying their huge products and many other effective products and services. Ai
solution are also big advantage for the various section and set the place to analyse the patterns
about the work and block chain are transforming about the financial sector. By emphasizing
technology helps in gaining sustainability and boost productivity of business in desired manner.
Of course, emerging technology which is bringing more about some certain risks as well
as about the data protection issues or data theft, payment activity. I have also analyzed about
those data will be need to deal more often about those future and both towards the work capacity
and in some personal lives. As this can also exciting and challenging more about those time in
which the organization can come to know about their effective products and services. Ai keep
the companies for working with some better outcome and also try to improve the knowledge and
competences about this can work and organization teams can easily work (Schiele and et.al.,
2021). I have also think that customer communication tools which might be also required for
understanding about specially during the pandemic. As through which the communication can
make them for improving with some more better strategies and make sure for having the
effective capacity about those work.
As this have been also seems that in present time, technology have become the important
part of business and well-being life. While through which this is highly used for better
communication by organization in the form of calling, video conferencing and many other
activities (Davis, Lennerfors and Tolstoy, 2021). I have also analyzed that many of the business
which have set up their growth and developed them for the better market position, as they have
adopted the changes of technology. It also helps in future management which helps in turn about
those affects productivity, profitability and sustainability of the business. As technology which
could make it more easier for the company and keep their record to be store as safe place and try
to reducing the manual labour and errors. While this could play the effective role and also keep
the communication among the between company. It helps in gaining sustainability growth by
adapting technology raises productivity and increases effectiveness in desired manner. This

conducts productive approach by maintaining and conducting effective way that increases
organization in effective manner.
Apart from this, technology changes the way of doing the business and personal attention
about the manual expertise as customer experience are much more evolved about their
improving about customer support online and through having social media. Business operation
which could keep the organization with some faster things and also make sure for having their
growth and development about their terms and making their support online concepts (Bodolica
and Spraggon, 2021). This derives by engaging customer through deriving technology boost
organization performance and respectively. Through this gaining sustainability and emphasize
growth of business in respective manner. As this organization facilitates development and
technology boost organization productivity by conducting productive approach for business that
emphasize in effective manner. By interacting with customer and listen to their needs and
desired through estimating implementation of effective measure by innovating products and
services helps in maintaining sustainability growth of organization in desired manner.
Communication with the clients and within the company due to having the improvement about
the technology and different departments for working as different position. As this could also
make sure for having the different position and observe them the tasks assigned about those
different employees. Along with this technology which can work and ensure about those
effective working system and keep them for working terms.
CONCLUSION
The report has been concluded about strategic decision that has taken place into
consideration for emphasizing BSG simulation that has been described in this. In this also has
been facilitated macro and micro environmental approaches that emphasized in organization to
conduct success and achievements of business by raising productivity in respective manner.
Furthermore, the emerging technology has been examined and an analyzed in report. By this
raising organization productivity and boost efficiency of business through examining key factors
that has been emphasized in the report. In this determine that helps in emphasizing growth and
development of business that has been take place into consideration of organization. As this
facilitate growth by emphasizing framework examined and assessed different key elements that
has been emphasized in report. Lastly, by emphasizing various elements that has been discussed

in this to emphasize growth and implements effective business strategy that raises production
and operation of organization in respective manner.