Report on the Business Strategy and Planning of Sony Corporation

This report provides a comprehensive analysis of Sony Corporation's business strategy, covering its mission, vision, core competencies, goals, and objectives. It identifies key issues in strategic planning, such as a lack of understanding of the external environment and implementation challenges. The report explores different planning techniques like the BCG Matrix and Directional Policy Matrix, along with an organizational audit highlighting Sony's strengths and weaknesses. A PESTLE analysis assesses the political, economic, social, technological, legal, and environmental factors impacting Sony. The role of stakeholders is examined, and a new product development strategy is recommended to enhance customer experience and create a differentiated market position. The report concludes with a list of references used for the analysis.

BUSINESS
STRATEGY OF
SONY
CORPORATION
(TASK 1)

STRATEGIC CONTEXT OF SONY
CORPORATION
Mission:
 To transform the world through quality.
Vision:
 To develop a highly connected society
 To make the users experience joy of advanced
technology.

CONTI…..
Core competency:
 Well defined research and development division
 Highly trained human resources
 Good leadership
Goals and Objectives:
• Provision of innovative mobile products.
• Provision of environment friendly products and service offering.

ISSUES INVOLVED IN
STRATEGIC PLANNING
 Lack of understanding about changing external
environment.
 Lack of focused approach
 Implementation issues of the planned strategies
 Lack of expertise in formulating strategic plan
 Wrong decisions related to leadership
 Planning based on assumptions rather than facts.

DIFFERENT PLANNING
TECHNIQUES
BCG Matrix
May be used to determine priorities to be considered
by company.
Helpful to analyze their business units,
Directional Policy Matrix
Assist in making wise decisions on resource
allocation

ORGANIZATIONAL AUDIT

ORGANIZATIONAL AUDIT
OF SONY CORPORATION
Strength:
A good and reputed brand name.
Focus on research and development
High consumer loyalty
Weakness:
 Ineffective distribution channel

CONTINUED…..
Opportunities:
Capturing global market through joint ventures
or partnerships.
Introduce compelling features and
extraordinary product designs
Threats:

PESTLE ANALYSIS OF SONY
CORPORATION
Political:
 Changing policies related to rate of taxes and
interest rate etc.
 Stable UK government
Economical:
 Inflation and recession may impact sales and profit

Social:
Company will have to make products as per the needs and demands of the customers.
Adhere with new product development
Technological
Be in tune with several technological advancements
Make the staff well acquainted with changing technology/.
20/02/16

Legal:
 Adhere with laws related to health, safety, employment and consumer law
Environmental:.
Adhere with norms related to environmental sustainability, green marketing and
maintain a carbon footprint.
20/02/16

STAKEHOLDERS
 Suppliers
 Employees
 Government
 Customers