This report provides a comprehensive business strategy analysis of Subway, examining its global operations. It begins with an introduction to Subway, its mission, and vision, followed by an external analysis using PESTLE, and a strategic grouping assessment. The report then delves into an internal analysis, utilizing the resource-based view to evaluate physical, human, technological, financial resources, and the company's reputation. A SWOT analysis highlights Subway's strengths, weaknesses, opportunities, and threats. The report also explores Subway's business-level strategy, particularly its differentiation approach, and its international strategy within the mature fast-food industry. Finally, the report touches upon leadership styles and implementation strategies, offering a holistic view of Subway's strategic positioning and operations. This report is available on Desklib, a platform offering AI-powered study tools and resources for students.