This report provides a comprehensive analysis of Tesco's business strategy. It begins with an introduction to business strategy and its importance, followed by an in-depth examination of the macro environment using PESTEL analysis to identify its impacts on Tesco's strategic management decisions. The report then delves into an internal analysis of Tesco, including a SWOT analysis to assess its strengths, weaknesses, opportunities, and threats. Porter's Five Forces analysis is also employed to evaluate the competitive forces within the retail industry. The report culminates in the development of a strategic management plan for Tesco, incorporating the findings from the preceding analyses and offering insights into how Tesco can achieve its objectives and maintain a competitive advantage in the market. The report also includes a review of the company's awards and market share.