This report provides a comprehensive analysis of TESCO's business strategy, examining its macro and internal environments. It begins with a PESTEL analysis to assess the external factors impacting TESCO's strategic decisions, including political, economic, social, technological, environmental, and legal factors. The report then delves into TESCO's internal environment using SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats. Furthermore, it applies Porter's Five Forces model to evaluate the competitive market and determine the bargaining power of suppliers and consumers. The value chain analysis is used to identify primary and secondary activities that create value. The report concludes by presenting a strategic management plan for TESCO, incorporating the insights gained from these frameworks to achieve its objectives.