Business Strategy Report: Tesla's Strategic Management Analysis

This report provides a comprehensive analysis of Tesla's business strategy. It begins with an introduction to business strategy, emphasizing its importance for organizational success and competitive positioning. The report then delves into a PESTLE analysis of Tesla's macro environment, examining poli...Read More

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Analyse impact and influence of macro environment and its strategies...........................3
M1 Critically analyse macro environment to determine and inform strategic management
decisions.................................................................................................................................5
TASK 2............................................................................................................................................6
P2 Internal environment and capabilities using appropriate frameworks..............................6
M2 Critically evaluate the internal environment to assess strengths and weaknesses of an
organisation’s internal capabilities, structure and skill set.....................................................9
TASK 3..........................................................................................................................................10
P3 Porter’s Five Forces model evaluate competitive forces of a given market sector.........10
M3 Devise appropriate strategies to improve competitive edge and market position based on
the outcomes.........................................................................................................................11
TASK 4..........................................................................................................................................12
P4 Range of theories, concepts and models, interpret and devise strategic planning..........12
M4 Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives..............................................................................................................................13
D1 Critique and interpret information and data applying environmental and competitive
analysis to produce a set of valid strategic directions, objectives and tactical actions........14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Business strategy is defined as competitory actions as well as moves which firms uses in
order to attract their customers, strengthening performance, competing successfully and achieve
goal and objectives of organisation (Business Strategy: Definition, Levels, Components &
Examples, 2019). This is regarded as master plan which management of organisation implement
for securing competitive position at marketplace, carry operations, satisfying customers and
achievement of desired ends of business. Business strategy is very important for organisation to
carry their activities and operations in an effective and efficient manner. The different types of
business strategy are cost leadership, differentiation and focus. The enterprise given for project
work is Tesla that was founded in 2003. This is American automotive organisation specialising
in electric car manufacturing. Being the Junior Strategy Manager of Tesla, line manager has
asked for preparation of various report. The micro and macro investigation and strategical
growing direction thought along with analytic tools has been discussed. This report highlights
Porter's five force model for given firm.
TASK 1
P1 Analyse impact and influence of macro environment and its strategies
It is very essential for organisation to evaluate and analyse macro environmental factors
for making proper plan and decision (Acquaah, 2013). This helps in knowing about various
external factors in order to make proper business strategies for organisation. For macro
environment, PESTLE analysis has performed by manager of Tesla to make business strategy.
They are described below:
PESTLE Analysis
This is referred as techniques or framework which is utilized for investigation and
monitor of different element of environment that consequence carrying out activities of
enterprise (Alsudiri, Al-Karaghouli and Eldabi, 2013). This is applied whenever organisation
wants to start new business or enter foreign market. In context of Tesla, they are described
below:
Political Factors- This is defined as intervenes of government in an economy which
includes foreign trade policy, labour law, environmental law, instability and so on. The United
Kingdom runs under system of parliament. It is stable, fair and provide opportunity to business

for expanding it in other country. In context of Tesla, it is running business in United Kingdom
which has opportunity to expand it in other place easily because of political stability, proactive
government and large influence on inner working. As it deals in manufacturing of auto mobiles
for users which has stability in political condition for maximum production. There are some
negative aspects because of corruption and Brexit of EU.
Economic Factors- This is defined as performance of economy which consider inflation
rates, economic growth, interest rates, exchange rates and many more (Bharadwaj and et. al.,
2013). The economic position of UK is considered as strong as compared to others. Under the
view of respective organisation, it has better possibility to grow business in other parts of UK.
The different opportunities available to respective organisation are in terms of free market,
increase in foreign direct investment, 5th highest GDP and varied economic system in both open
and private body. Negative aspect of expanding business is that huge amount of wealth is spent
on free open work and money assist in slow recovery from recession which occurred in 2008/09.
Social Factors- This elements of social factors includes demographic features, values,
population, customs, that business is operating their functions. It consists of safety, income
distribution, health, growth rate and so on. UK carry high social standards which leads for better
all-round circumstance to Tesla for running their business in an effective and efficient manner.
UK consists of 64.1 million densely populated area having high standard and cheap workforce
that assist respective organisation to enhance their profits and business (An Example PEST
Analysis of The UK, 2019). With rise in education costs, less people buy products of Tesla as
study is more important than others. Thus, it is very significant for organisation to consider
respective components for maximum gains and profits.
Technological Factors- It refers to innovation in technology which affect operation of
industry. It consists of automation, technological change, level of innovation, research and
development and others. UK is considered as MEDC (More Economically Developed Country)
which does not have great entree for application of new innovation. It has few positive impact on
Tesla because of prime innovation skills, expertise in IT, science and laws related to intellectual
property. Technological factor impact Tesla in terms of slow technological development as
compared to United States. Though, respective organisation has opportunity for expanding
business in respective market for fulfilling need and demand of consumers in an effective and
efficient manner.

Environment Factors- Such factors are significant because of increasing scarcity of raw
materials, carbon footprint, pollution targets (Blackburn, Hart and Wainwright, 2013). The
respective country has made proper improvement in environmental factors for reducing negative
impact to business. United Kingdom is facing problem in context of weather condition that
impact production of firms and manufacturing status. Tesla is not much affected through such
factors because it has their own indoor set up to manufacture auto mobiles and electric cars. The
respective organisation is impacted by weather of UK for demand unit which bring wait in
bringing of goods for customers.
Legal Factors- The different legislation laws include employment, copyright, patent,
consumer protection, health and safety laws. This factors helps in running business and their
activities in ethical as well as legal manner. There are different laws which has implemented by
government of United Kingdom for running business successfully at marketplace (PESTEL
analysis of the UK, 2017). Tesla has to follow all legal laws while manufacturing their products
such as electric cars, auto mobiles for avoidance of punishment and legal actions. This creates
customer loyalty towards business and their activities which they are performing at marketplace
in an effectual manner.
The above framework assists Tesla for development of plans and strategies for running
business activities, transaction and business in appropriate way for attainment of end and
objectives. Therefore, respective organisation has to consider all these factors for better
outcomes at marketplace and manufacturing of products in effectual mode.
M1 Critically analyse macro environment to determine and inform strategic management
decisions
As per view of Woodard, 2013, there are different macro environment factors such as
political, economic, social, technological, environment and legal factors which impact decision
making of business. These factors impact on business positively and negatively such as if a Tesla
company adopt environmental factors then it will help them in enhancing their market value and
goodwill by attracting more investors and stakeholders. On the other hand, it will also impact
them negatively because adopting eco-friendly procedure is costly and time taking as compared
to others such as if they implement process of re-use waste material then it will increase one
more procedure for manufacturing products.

TASK 2
P2 Internal environment and capabilities using appropriate frameworks
This is important for company to perform investigation of inner environment and
capacity for developing plans and scheme for achievement of goal and objectives with use of
methods, techniques and approaches. The junior strategy manager of respective has to analyse
internal surrounding for knowing about strengths, weaknesses, opportunities and threats
accordingly for developing proper strategies to achieve effective outcomes. Here, Tesla uses
SWOT analysis for internal environment and VRIO analysis for determining capabilities of
organisation. They are mentioned here:
SWOT Analysis
This is defined as strategical preparation tools and techniques which is used by
organisation or single for determining strengths, weaknesses, opportunities and threats related
with task design or enterprise rivalry (Chang, 2016). The SWOT analysis of respective
organisation is described below:
Strengths Weaknesses
Top Employer Company- The main success
of Tesla is because of employing huge number
of people for organisation in order to achieve
their desired outcome. It follows innovation
encouraging and diversity culture for their
employees. This is regarded as best place for
working, attracting job searcher with their
energy and talents.
Best in Class Electric Cars- Tesla has left all
brands behind in case of providing high electric
cars (Tesla SWOT Analysis, 2019). The cars of
respective organisation cover maximum
distance as compared to others. It has occupied
top three place in range terms. For example,
Model S of Tesla travel up to 600km on single
Manufacturing Complications- Tesla has to
face manufacturing, launch and production
ramp because of delays in launching their new
products (Tesla SWOT Analysis, 2019). There
are also production risk and mechanical
complications which is weakness for respective
organisation.
Lack of High Volume Production- Tesla is
regarded as innovator of energy redemption
cars but it failed for production of high volume
of auto mobiles for their users. Recently, Tesla
is planning to manufacture to produce Model 3
vehicle but is facing management resources
and production cost.
Shortage of Batteries- The respective

battery charge and Opel Ampera with 250km.
Innovative Company- Tesla has high rate of
innovation where it has manufactured world
first new sports cars and electric semi-truck.
This lead it to develop high quality product to
beat competition and gain maximum profits
and gains.
organisation is facing problems in terms of
declination of production rate due to limited
supply of batteries. This leads to impact sales
of vehicles and energy storage systems for
business.
Opportunities Threats
Less Expensive Car- The respective
organisation is expensive in nature because of
unconventional rely on innovation that need
more financial help for entering into new
technology. For example, it has launched
Model 3 that is affordable with requires less
power, fewer feature and range. It has
opportunity for expanding market size.
Sales Expansion in Untapped Market- Tesla
has chance to spread out their enterprise at
Asian market because it is less saturated in
terms of renewable and automotive energy
markets. It has opportunity for expanding
business for rising financial stability and
making strong market presence.
Product Liability Claims- Tesla provide high
quality products and follows higher standards
for manufacturing though it has to face product
liability claims. It has faced claims and
lawsuits because of failure of technology in
products. If such threat continues then Tesla
has to bear great financial setbacks.
Extensive Competition- Tesla is facing
competition from self-driving and alternative
fuel vehicles. The major competitors of Tesla
in terms of luxury segment are BMW, Lexus,
Audi and in case of economy segment such as
Toyota, Ford, General Motors. It is facing
threats in terms of prices because there are
many companies that charge low cost for
vehicles.
VRIO Analysis
It is defined as analytical method for evaluating resources of company and find out
competitive advantages (Gilligan and Hird, 2013). It is very important for Tesla to identify VRIO
model in order to determine capabilities and resources in an effective and efficient manner.

VRIO stands for value, rare, imitable and organise component. The capabilities of Tesla are
analyse which is described below:
Resources/Capabilities Valuable Rare Imitable Organised Impact of Competitive
Advantage
Innovative Design Yes - - - Competitive
Disadvantage
Supply Chain
Management
Yes Yes - - Temporary competitive
advantage
Copyright Battery Yes Yes Yes - Unused competitive
advantage
Capable Staff Yes Yes No Yes Long term advantage
Valuable- It is defined as the capabilities that are valuable in nature for system. With
such resources, goal and objectives can be attained in effective manner (Grayson and Hodges,
2017). The valuable resource for organisation are staffs, process, technology and others. Tesla
has following valuable resources such as: Innovative Design- The design developed by Tesla is unique and attractive in nature for
increasing customers to purchase products in order to grow their profits and gains in an
effective (Hoejmose, Brammer and Millington, 2013). Supply Chain Management- This resources is valuable because Tesla supply product to
their customers at targeted marketplace and time. It assists in fulfilment of need and
demand of customers for higher profits. Copyright Battery- The battery developed by Tesla required high innovation and
technology that helps in attainment of competitive advancement. They have copyright for
their battery so that other cannot copy it.
 Capable Staff- This is the most important valuable resources of respective organisation to
achieve desire results. It has skilled, capable, knowledgeable and innovative staff for
work performance.
Rare- This is defined as those resources which are rare for other organisation which
assist in attaining competitive advancement. The rare resources of Tesla are described below:

 Supply Chain Management- Tesla has adopted innovative supply chain management as
compared to competitors. This assist in fulfilling requirement of consumer at given time
period with premium quality. Copyright Battery- The respective organisation uses premium and innovative value batter
for their auto mobile products to meet expectation of consumers. It is rare resources and
cannot be copied by another organisation for their own uses.
 Capable Staff- The working employees of Tesla are capable, skilled, knowledgeable and
innovative for accomplishment of goal and ends in an effectual and prompt style. With
their skills, they can easily create advanced and unique good for their consumers.
Imitable- This is defined as resources that cannot be copied by other organisation (Iacob,
Quartel and Jonkers, 2012). The innovative design and supply chain management of Tesla are
easily copied by other competitors. The different imitable resources of Tesla are described
below: Copyright Battery- The battery manufactured by Tesla is very innovative that uses high
technology which are not copied by other easily. With such resources, goal and
objectives are attained in effectual manner.
 Capable Staff- The respective resources are not copied because Tesla has loyal, dedicated
and hard-working employees for work performance.
Organised- It is defined as those aspects where each and every resources have to be
arranged by business for set outcomes (Köseoglu and et. al., 2013). Tesla has to organise
different resources such as innovative design, supply chain management, copyright battery. The
resources which need to be organised are:
 Capable Staff- Tesla possess knowledgeable, capable and skilled employees for better
work performance. This resources are organised when particular firm adopt any
alteration in technology or operations.
Tesla has conducted SWOT analysis to determine internal environment which assist in
finding strength and weaknesses of business. Similarly, VRIO analysis has performed for
knowing capabilities and resources of business for attainment and achievement of desired
targets.

M2 Critically evaluate the internal environment to assess strengths and weaknesses of an
organisation’s internal capabilities, structure and skill set
As per perspective of Pisano, 2015, the internal environment to assess strengths and
weaknesses of respective organisation are described here. The main strengths are top employer
company, best in class electric cars and innovative company which are important for business to
run their activities and operations in an effective and efficient manner. Similarly, weaknesses of
organisation are manufacturing complications, lack of high volume production and shortage of
batteries which creates problems in achievement of business goal. This helps in analysing
internal capabilities, skills and structure of business for achievement of desired targets.
TASK 3
P3 Porter’s Five Forces model evaluate competitive forces of a given market sector
This model or tool is used for analysing competitive environment of company. This helps
manager of organisation to do proper planning in order to achieve finish and clinical successfully
and effectively. The respective organisation can determine potential market and competitive
forces with help of this model. Porter's five force model is described here:
Threat of New Entrants- This is defined as situation where new company enter into
market place because of less laws, rules and regulations (Tesla Inc. Five Forces Analysis
(Porter’s Model) & Recommendations, 2019). Tesla has low danger of fresh entrants because it
manufactures advanced and premium value products such as electric cars, vehicle and deals in
auto-mobiles. This has targeted particular range of customer for buying of products and services.
The small firm cannot develop similar type of goods which Tesla is manufacturing for their
consumers. Therefore, it has very low threats of new entrants at marketplace.
Threat of Substitute- This is defined as situation where there is secondary of goods and
services that are produced or manufactured by specified organisation at marketplace. The threat
of substitute can be high as well low. In case of high threat, customer easily switch from one
organisation to another to get products and services at low cost. The respective organisation has
low threat of substitute because the number of companies producing premium value auto mobile
is very low which does not provide any option to buyer or consumer to switch their need and
demand.

Bargaining Power of Suppliers- It is defined as position where provider has power to
bargain for price of goods at marketplace (Parnell and et. al., 2012). In case of high bargaining
power suppliers demand high prices for bad quality goods. The supplier of Tesla has high
bargaining power as they provide high and premium technology, materials and resources to their
business. In respective situation, Tesla has to pay whatever charged by their supplier for raw
materials.
Bargaining Power of Buyers- This is defined as situation where consumers can alter
prices of products and services as per their requirement. Here, if bargaining power of consumers
is high then they want high superior good at low cost and in case of buyer, if power is low then
they purchase low quality at premium cost. The negotiation quality of purchaser is low for Tesla
as it provide high quality and innovative product by using technology in it and targeted specified
group of people.
Competitive Rivalry- This is defined as situation where other organisation offering same
products and services at low or same price (Pisano, 2015). It is very important for business to
know about their competitors so that proper decision making can be made for achievement of
goals and objectives. Every organisation has to face issue of threat of competitors in order to
survive and sustain at marketplace. In context of Tesla, the rivalry of competitive is high due to
different other companies offering same types of good, services, auto mobiles such as BMW,
Ford, Audi, Mercedes and others.
With the analysis of Porter's five force model will assist Tesla for determining position at
marketplace in order to develop appropriate plans and strategies that assist in attainment of goals
and objectives. It is very important to analyse each and every elements of respective model to
know high and low power of customer, supplier, threat of substitute, new entrants and
competition.
M3 Devise appropriate strategies to improve competitive edge and market position based on the
outcomes
In order to survive and sustain in competitive market, it is very essential to make proper
strategies for improving competitive edge and market position. The strategies related to
competitive edge are taking proper feedback from customer, provide high quality products,
develop and maintain relation with stakeholders and so on. Similarly, for gaining market
position, strategies which can be adopted by organisation are: conduct proper market analysis

which helps in knowing about need and demand of customers by fulfilling which company can
gain market position and increase their brand value. Along with this, they can also adopt new
innovative technologies for their products in order to attract large ratio of potential customers.
TASK 4
P4 Range of theories, concepts and models, interpret and devise strategic planning
The different concepts, theories and models that are applied by organisation for
development of strategic planning are discussed in this report. Tesla has adopted two model like
Ansoff Matrix and Porter's Generic Model which helps them to develop proper strategies and
plans for business. They are described here:
Ansoff Model
It is known as strategical preparation instrument that helps in measuring coming success
and growing of business. This model was established in 1957 by Ignor Ansoff. The different
scheme of such theory are described here:
Market Penetration- It is defined as plan of action where enterprise sell their existing
product in same market (What is the Ansoff Matrix, 2019). Tesla has to apply their resources and
capabilities in order to grow and sustain at market. It assists in enhancement of profits and
market share of business. This types of strategy possess less risk because product and market is
known to users.
Market Development- This is defined as strategy in which firm sell existing goods at
new marketplace (Schrader, Freimann and Seuring, 2012). In order to enhance success, market
shares, rise profits, Tesla can easily move into into fresh marketplace with same existing good
and services.
Product Development- It is referred as that strategy in which new product is
manufactured by organisation in existing market. In this strategy, product is manufactured for
particular segment of consumers. It carries high risk because good is totally new to market that is
like or not liked by users. For entering into such strategy, Tesla has to analyse market in proper
manner.
Diversification- This is the strategy in which both market and product are fresh to users.
This strategy requires more market analysis for fulfilment of requirement of consumers. It carries
high risk as compared to others and provide high returns.

Through investigation of preceding plan of action, it has concluded that Tesla has to
follow market development for their business. In this strategy, Tesla has opportunity to expand
business in other county that is Tajikistan in Asian countries. This helps in expanding business
and enhancing customer base along with increase in gainfulness ratio.
Porter's Generic Model
This is referred as strategy that mainly focusing on achievement of competitory benefit at
selected class area (Verbeke, 2013). The different kinds of competitive advantage under such
model are explained here:
Cost Leadership: Within this scheme, organisation is the low-level manufactured at
marketplace (Wang and Verma, 2012). This involves technology, economic scale and others. It
assists in attaining cost advantage for Tesla. Respective company have an chance to attain cost
leadership for enhancing the industry stock as well as profitability.
Differentiation – Within this strategy, company become innovative as well as facilitate
high value to its customers. Respective organisation has opportunity to adapt this particular
strategy through adding creative characteristics into its goods for customers for meeting its
requirements. The price is incurred for product uniqueness.
Focus- This refers upon the preferences of competitive advantage into respective sector.
It is the factors that is categorised in two that are discussed below: Cost Focus- With cost focus strategy, Tesla have to concentrate upon attaining cost
advantages into targeted segments (Webster, 2014) . This basically concentrates upon
facilitating goods at low price for obtaining benefits.
 Differentiation Focus- This is defined as the strategy in which Tesla have to look for
differentiation within targeted segment. It can add on innovation as formulate various
goods or services for its customers.
M4 Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives
Strategic Management Plan
Strategies- Tesla needs to implement market development approach through which they
can introduce their products and services in new market. These kind of practices assist them in
enhancing opportunity in new marketplace. On the other hand, Tesla requires to adopt cost

leadership approach in their business through which they can gain maximum growth by
providing their services in market at a adequate cost.
Objectives- The objectives of strategic plan are as follows:
 To introduce organisational products and services in the market of Tajikistan within 1
year in order to enhance market share 20% more.
 To low down cost of organisational products at the level of 10% within 9 months that aid
in enhancing customers base.
Tactics- The different tactics which can be applied by Tesla are as follows: Fund Management- For conducting small activities and operation, tactics has to be made
for cash management so that work is carried out easily and effectively.
 Hiring of Skilled Employees- In order to perform business activities, it is very important
for respective organisation to hire skilled and capable employees so that goal and
objectives of business are accomplished within given time period.
Therefore, Tesla can use cost leadership for lowering the cost as well as finally perhaps
whole ownership cost. Also, it will be advantageous for both middle and upper-middle class
family as they can spend their money to buy products and services of Tesla.
D1 Critique and interpret information and data applying environmental and competitive analysis
to produce a set of valid strategic directions, objectives and tactical actions
The respective organisation has conducted various model in order to know about market
for achievement of goal and objectives. PESTLE analysis has conducted to know about external
environment of supermarket and make plan accordingly. Also SWOT and VRIO analysis has
done for knowing about strengths, weaknesses, opportunities, threats along with capabilities and
performance of business. This assist in making competitive and environmental analysis to make
objectives and tactical actions for business. Therefore, this provide direction to business and
work accordingly for better outcomes. It is very essential for business to consider such models
and theories in their organisation to work properly and achieve better outcomes.
CONCLUSION
The presented assignment concluded that concern scheme is essential for organisation in
order to develop plans and strategies for attainment and accomplishment of finish and end in
effectual manner. The company has to analyse organisation and market for identification of

situation of business. The respective organisation has analysed internal environment with helps
of SWOT analysis and measured resources and capabilities with VRIO model for effective
outcomes. PESTLE analysis has conducted for expanding business and achievement of goal and
objectives along with profits and gains. This both internal and external analysis help respective
organisation to make proper plan and strategies. Similarly, for competitive market analysis,
Porter's five force model has used to make decision for business. For strategic planning,
management of company has used different theories, techniques and models like Porter's Generic
and Ansoff Matrix.

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