HND Business Level 5: Ticky Ticky Coffee Shop Strategic Planning

This report provides a detailed analysis of the business strategy for Ticky Ticky, a new coffee shop venture. It covers the business's mission, vision, goals, and objectives, emphasizing the importance of strategic planning in a competitive market. Key factors considered during strategic planning, such as regulations, industry attractiveness, and organizational culture, are examined. The report also evaluates the effectiveness of techniques like SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) in developing strategic business plans for Ticky Ticky, highlighting the company's strengths, weaknesses, opportunities for growth, and potential threats in the market. The conclusion underscores the necessity of sufficient funding and effective strategies for businesses to succeed in competitive markets, emphasizing the role of a well-defined mission, vision, goals, and objectives in facilitating effective growth.

Business Strategy
Organization: Ticky Ticky
Industry: Food industry

Table of content
 Introduction
 Business mission, vision, goals & objectives
 Factors considering when formulating strategic plan
 Effectiveness of techniques
 Conclusion
 References

Introduction
 Whenever a new business get started, managers of a company have to
frame suitable strategies so that better and effective working could be
done.
 Strategic planning is define as a process in which managers determine
current and external environment of business for defining their strategies
properly and take such decisions which enable an association to grow as
well as allocate resources properly so that better and effective working
could be promoted.

Business mission, vision, goals &
objectives
 Ticky Ticky wants to start a coffee shop and for that managers of
a company have to frame several mission, vision, goals and
objectives so that they become able to compete at keen
competitive world properly. Hence, managers of a company
frame several strategic planning for a business which are as
follow:
 Mission: A task or a purpose on which whole association lead to
get work which get done by a group of people with a common
concern.
 Vision: It is define as a scope on which whole association lead to
work in an appropriate and effective manner.
 Goals & Objectives: These are the general targets and aims on
which management employees lead to work.

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 Mission: Mission statement of Ticky Ticky are as follow which
have to take in account by employees properly so that better and
effective working could be promoted: “To be the best Cafe chain
by offering a world class coffee experience at affordable prices
by follow all ethical and values properly in order to enhance
market share”. These elements are converted into some
manageable sections which are as follow:
 Expanding the market shares
 Creating value for the customers
 Following the business Ethics

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 Vision: To be the best beverages provider in all over UK, by total
customer satisfaction by fulfil three major aspects properly:
 Quality
 Cleanliness
 Premier coffee shop
 Global presence
 On the basis of these multiple section, a vision statement by get
framed management of a company which stated that:
 “To providing quality products with clean environment with premier
coffee products so that global presence get encounter”.

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 Goals & Objectives: These are the aims on which the functioning of
the whole company is based on. It can be for short term as well as
long term too. Goals and objectives of Ticky Ticky are as follow:
 Gain 20% of market share with in 2 years
 Open 3 more outlets within one year
 Increase revenue with 10% of overall investment

Factors considering when formulating
strategic plan
 There are various factors have to consider by management when
they lead to make their strategic planning. By evaluating all such
aspects properly, organisation become able to accomplish all their
targets and objectives properly as well as effective working could
be promoted. Hence, various factors which have to take in
account by management of Ticky Ticky are stated as follow so
that better and appropriate working could be promoted:
 Regulation and society
 Industry attractiveness
 Culture

Effectiveness of techniques
 Leaders of Ticky Ticky have to evaluate that if their business
operations are taking place properly in nature even when everything
is getting well then at such point, they have to evaluate more and
more options for enhancing business options. Thus, by adopting new
and innovative ways, management become able to grow and enhance
profit with high range of users as well. Hence, leaders have to
evaluate effectiveness of technique properly when they used to
develop a strategic plan for Ticky Ticky. Thus, for such perspective,
they have to use SWOT analysis which can work as an effective
technique when a new business will lead to frame strategic business
plans:
 Strength
 Weakness
 Opportunities
 Threats

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 Strength: Ticky Ticky have to evaluate all their strength properly so that
better and appropriate plans get frame. Thus, they are new in nature and
a define mission, vision and goals and objectives which guide
employees to work on them properly.
 Weakness: A major weakness is all about finance for a Ticky Ticky.
Along with this, at initial stage they have lack of workforce whom are
not able to manage vast orders at one time.
 Opportunities: Ticky Ticky managers determine various opportunities
which enable their association to grow and get develop properly. A
major opportunity for business is to provide quality products and
establish as a brand in competitive world.
 Threats: Threats are risk for a business which impacted an organisation
growth and performance. Ticky Ticky management determine a major
threat which is related with new market world is that more and more
number of competitors of business as well as this market provide ease
of entry.

Conclusion
It get concluded from the presentation that business require
sufficient fund as well as techniques in order to deal with markets
and their competitors. For this, they have to prepare a mission &
vision as well as goal, objectives which facilitate effective growth