Business Strategy Report: Analysis of Volkswagen's Strategic Plan

This report provides a comprehensive analysis of Volkswagen's business strategy, encompassing various aspects such as its introduction, strategic positioning, and environmental audit. It delves into the company's strengths, weaknesses, opportunities, and threats, alongside an examination of its strategic positioning using Bowman's Strategy Clock. The report further explores the significance of stakeholder analysis, proposes a new strategy for Volkswagen, and evaluates alternative strategies relating to growth and market entry. It also covers the roles and responsibilities of personnel, requirements for implementing new strategies, and the contribution of SMART targets. Additionally, the report includes an environmental audit, considering political, economic, social, technological, legal, and environmental factors impacting Volkswagen's operations. The report is a detailed examination of Volkswagen's strategic approach.

BUSINESS STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1...........................................................................................................................................1
1.2...........................................................................................................................................6
1.3.........................................................................................................................................11
TASK 2..........................................................................................................................................19
2.1 Strategic positioning of Volkswagen..............................................................................19
2.2 Environmental audit of Volkswagen..............................................................................24
2.3 Significance of stakeholder analysis while formulating new strategy...........................26
2.4 New strategy for Volkswagen........................................................................................27
TASK 3..........................................................................................................................................28
3.1 Appropriateness of alternative strategies relating to substantive growth, market entry and
limited growth......................................................................................................................28
3.2 Justification for the selected strategy.............................................................................29
TASK 4..........................................................................................................................................31
4.1 Roles and responsibilities of personnel at Volkswagen.................................................31
4.2 Requirements for implementing new strategies.............................................................32
4.3 Contribution of SMART targets in the achievement of strategy implementation..........33
CONCLUSION..............................................................................................................................33
REFERENCES..............................................................................................................................34

INTRODUCTION
In the modern era of industrialisation, there are several activities that are done so as to
gain profit by the organisations to run their business effectually. Also, many strategies are there
that are applied by firms in order to make the business successful. It includes process like
making vision, mission, long and short term goals which are based on the strengths and
weaknesses of firm (Boies, Lvina and Martens, 2011). Volkswagen group is one of the largest
auto mobile organisations found by German labour front in the year 1937. Its products include
luxury as well as budget cars, trucks, etc. Its revenue has raised up to 105 billion pounds in the
year 2016. It has its employee strengths of approx. 626,720 around the world. This report
showcases the Volkswagen's business strategy. It also discusses the factors that affect decision
making and strategic business plan.
TASK 1
1.1
1

2

3

4

5

1.2
6

7

8

9

10