Business Strategy: Strategic Planning, Goals, Objectives & Volkswagen

This presentation explores the concept of business strategy and its importance in achieving organizational goals. It delves into how a company's mission, vision, objectives, goals, and core competencies inform strategic planning. Factors to consider when formulating a strategic plan are discussed, encompassing both internal and external influences. The presentation also examines the effectiveness of various techniques such as SWOT analysis and the BCG matrix, using Volkswagen as a case study to illustrate these concepts. It concludes that a well-defined business strategy is crucial for systematic goal attainment within a specified timeframe.

BUSINESS STRATEGY

Content Covered
Introduction
Way in which business mission, vision, objectives, goals
and core competencies inform strategic planning
Factors to be considered when formulating strategic plan
Effectiveness of techniques used
Conclusion
References

Introduction
Business strategy means by which an organisation can
accomplish its aims and goals. In this presentation,
various factors will be considered at the time of
developing a business plan. In the business operations, an
organisation uses some effective techniques.

Way in which business mission, vision, objectives,
goals and core competencies inform strategic
planning
The main purpose of business strategy is to enhance the
development and productivity of a business firm. With
formulating a better business strategy, in a business
enterprise, positive working environment is created.

Cont....
Volkswagen company is an automotive organisation and it
produces many attractive model cars. It is a biggest auto
maker and the sales of its cars is high. The core
competencies, vision and mission of this business firm are
as follows:

Factors to be considered when formulating
strategic plans
At the time of making a process of strategy for Volkswagen
company, then there are some main factors are included
which can affect on strategic panning. The main objective
of this firm is to use people its cars at large scale. Factors
can be internal as well as external.

Cont....
Internal factors- These factors put their impact on goals
and objectives of a business firm. In other words, they are
those problems which can affect the performance and
operations positively or negatively. Sometimes, this
factor can enhance the level of profit or also causes loss
for business.

Effective techniques
At the time of formulating a strategic
plan, it is necessary for company
to use effective tools and
techniques that will be beneficial.
The first technique is SWOT
analysis. With the help of this,
company can develop its plan

Continue...
BCG Matrix- This kind of matrix shows the four kinds of
conditions that can be faced through an organisation. On the
basis of BCG matrix, Volkswagen organisation will face
four kinds of situations which are given below as above:
Stars- This shows the high share of market as well as the
high growth rate.

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Question mark- It shows they
minimum market growth but
shows the high growth rate. In
this, the chance of risk is high
but it shows the low market
share. So, it is essential for firm
is to make the product at
market place.

Conclusion
It can be concluded from the above presentation that
business strategy is highly helpful for achieving the goals
and objectives of firm in a systematic manner and within
stipulated time period. Also, it has been assessed that
vision, mission and core competencies play a significant
role at the time of making strategic plans.