This report delves into the business strategy of Volkswagen, examining the company's strategic positioning, environmental factors, and stakeholder analysis. It begins by exploring the process of strategic planning, including the assessment of business missions, visions, objectives, goals, and core competencies. The report then analyzes factors crucial for formulating business plans and evaluates the effectiveness of various techniques. A key focus is the strategic positioning of Volkswagen, achieved through an organizational audit, particularly a SWOT analysis. The report also conducts an environmental audit and assesses the significance of stakeholder analysis in shaping new strategies. Finally, the report examines Volkswagen's growth strategy in relation to market entry and addresses the roles and responsibilities of personnel, resource requirements, and the evaluation of SMART targets. The report provides an in-depth analysis of Volkswagen's strategies and challenges, offering insights into its approach to market dynamics, competition, and adapting to change. The analysis includes the impact of the emission scandal and how the company has addressed it to maintain its market position.