This report provides a comprehensive business strategy analysis of the Volkswagen Group. It begins with an introduction highlighting the importance of business strategies in achieving organizational goals and the significance of resource allocation and performance improvement through a balanced scorecard approach. The report then delves into a detailed organizational and environmental audit of Volkswagen, including a SWOT analysis that identifies the company's strengths, weaknesses, opportunities, and threats. A PESTLE analysis is also conducted, examining the political, economic, social, technological, legal, and environmental factors impacting the company's operations. Furthermore, the report explores stakeholder analysis, categorizing stakeholders based on their power and interest levels and outlining strategies for managing each group. A new strategic plan for Volkswagen Group is proposed, emphasizing a shift towards the Asian market and increased investment in electric vehicle production. The report also analyzes the appropriateness of alternative strategies, such as organic growth, mergers, and acquisitions, and justifies the selected strategies. Finally, the report discusses the roles and responsibilities of personnel involved in strategy implementation, estimated resource requirements, and the contribution of SMART objectives to ensure effective execution of the strategic plan.