Comprehensive Business Strategy Analysis Report for VW AG - BUS301

This report provides a comprehensive business strategy analysis of Volkswagen AG (VW AG). It begins with an introduction to strategy and VW AG, followed by an organizational audit using SWOT and value chain analysis to assess internal strengths and weaknesses. An environmental audit examines political, economic, social, technological, environmental, and legal factors impacting VW AG. The report then explores the significance of stakeholder analysis, identifying internal and external stakeholders and their expectations. The core of the report details VW AG's new business strategy, including goals, objectives, tactics, and the 'TOGETHER 2025' strategy. It also examines the marketing mix (4Ps) and alternative strategies for market entry, substantive growth, and limited growth. Finally, it assesses the role of strategic personnel, resource requirements, and the importance of SMART targets in strategy implementation, concluding with a summary of key findings and recommendations.