Strategic Business Analysis and Recommendations for VW AG

This report offers a comprehensive analysis of Volkswagen AG's business strategy, focusing on its operational environment within the UK market. It begins with an introduction to business strategy and its importance in maintaining a competitive edge, particularly for a company like VW AG. The report then delves into a detailed organizational audit of VW AG, utilizing SWOT analysis to assess its strengths, weaknesses, opportunities, and threats. An environmental audit, employing PESTEL analysis, examines the political, economic, legal, social, technological, and environmental factors impacting the company. The report emphasizes the importance of stakeholders in strategy-making and proposes a new strategic direction for VW AG, including goals, objectives, and tactics. Furthermore, the report evaluates the effectiveness of alternative strategies, justifies the chosen approach, and outlines the roles and responsibilities for strategy implementation. Resource estimation, along with the contribution of SMART targets, is also assessed to ensure the viability of the new strategy. The conclusion summarizes the key findings and recommendations, providing insights for VW AG's future growth and sustainability. The report references various academic sources to support its analysis and recommendations.

Business strategy

Table of Contents
INTRODUCTION .....................................................................................................................3
TASK 1......................................................................................................................................4
..................................................................................................................................................14
TASK 2....................................................................................................................................14
2.1 Strategic positioning of VW AG by its organizational audit....................................14
2.2 Environmental audit for VW AG..............................................................................15
2.3 Importance of stakeholders at time of strategy making............................................17
2.4 New strategy for organisation...................................................................................18
TASK 3....................................................................................................................................20
3.1 Alternative strategy's effectiveness...........................................................................20
3.2 Justifying chosen strategies.......................................................................................21
TASK 4....................................................................................................................................21
4.1 Roles and responsibilities of personnel in implementing strategy............................21
4.2 Analysing resource estimation for new strategy.......................................................22
4.3 Evaluating SMART target's contribution.................................................................23
CONCLUSION .......................................................................................................................24
REFERENCES.........................................................................................................................25

INTRODUCTION
A business strategy plays a vital role in the success for each and every business
organization. In modern global environment it is difficult to maintain consistent growth and
development which is very crucial. In order to maintain competitive position business
strategy helps to meet their short and long term targets (Verbeke, 2013). This report based on
Volkswagen limited which is new electric car company and operate their business in the
United Kingdom. The firm wants to provide a consistent growth to their enterprise in the long
run and for this they need to construct innovative strategy so that they can sustain in such
competition level. This report will have explained about the mission, vision and core
competencies of a company and helps to set their future direction. The present report also
explained about the various factors relating to the strategy developed by the top management.
The second part of this report will talked about the VW AG and its environmental and
organizational audit which helps to increase their sales and gain competitive position in the
market. This is very crucial for a company is to understand the overall environment and
design their approaches according so that they can meet its expected results.

TASK 1