HND Business Strategy Report: Analysis of VW AG and Strategic Planning

This report focuses on business strategy, specifically examining the mission, objectives, and goals of VW AG. It delves into the factors crucial for strategic planning, including industry analysis, competitor assessment, and evaluation of strengths and weaknesses. The report explores techniques used in business plans, such as the BCG Matrix and Ansoff Matrix, to provide a comprehensive understanding of strategic implementation. The conclusion emphasizes the importance of analyzing the external environment for effective strategy execution. The report also includes references to relevant academic sources, offering a well-rounded analysis of business strategy principles.

(TASK 1)
BUSINESS
STRATEGY

COVER CONTENT
• Introduction
• Business mission, objectives
and goals
• Factors for strategic planning
• Techniques for business plan
s

INTRODUCTION
Business strategy is very significant for
an enterprise as it is very helpful in
achieving particular objectives and
goals. It defines the process for
achieving goals and without the
proper business strategy it will be
very hard to compete in market with
the competitors.

MISSION OF VW AG
“ To build long term relation with
customers and to give support in
the creation of right choice
regarding needs of business, by
minimizing cost and giving standard
service to customers.”

VISION OF VW AG
“To focus on the brand positioning and to be
global environmental and economic leader
between auto-mobile manufacturers.”

OBJECTIVES AND GOALS OF VW
AG
 To be at leading position
 Highest sellers
 Excellent employer

CORE COMPETENCIES
Core competencies are generally used for
gaining competitive advantage in a market.
Company must cater various strategies so
that they will be more effective in comparison
to their competitors.

STRATEGIC PLANNING
Strategic planning is
termed as the way
with the support of
which an enterprise
can define several
strategies and can
also make
necessary
decisions.

FACTORS FOR STRATEGIC
PLANNING
 Industry
 Competitors
 Strengths and Weakness

TECHNIQUES FOR BUSINESS
PLANS
 BCG Matrix

CONTINUED..
 Ansoff Matrix

CONCLUSION
From the above presented report, it can be
analysed that effective implementation of
the strategy is dependent on the analysis of
external environment. The major strategic
objectives of VW AG is to be on the top and
leading position in a world as global leader
in economic and environmental terms