Business Strategy (Unit 7) Task 1: VW AG Analysis Report

This report provides an overview of VW AG's business strategy, focusing on its mission, vision, objectives, and goals. It explores the factors influencing strategic planning, such as industry and competitors, and examines techniques used in business plans, including the BCG and Ansoff matrices. The report concludes that effective strategy implementation is crucial and that VW AG aims to be a global leader. References are provided to support the analysis. This assignment fulfills the requirements of Task 1 for the HND Business Strategy unit.

(TASK 1)
BUSINESS
STRATEGY

COVER CONTENT
• Introduction
• Business mission, objectives and go
als
• Factors for strategic planning
• Techniques for business plans

INTRODUCTION
Strategy define as a plan or method chosen to
bring regarding a desired future, such as
solution to a problem and achievement of
goal.

MISSION OF VW AG
“To make long term relation with buyers and
provide help in the creation of correct choice
about business needs, by increasing cost and
providing standard service to buyers.”

VISION OF VW AG
“To focus on the positioning of brand and to be
global environmental as well as economic
leader among the Auto-mobile manufactures,”

OBJECTIVES AND GOALS OF VW
AG
VW AG tends to make increase in their
customers so that business will be capable to
increase profit and brand image in market.

CORE COMPETENCIES
VW AG has large variety of products and
services in order to produce their buyers so
as to complete their requirements and needs.

STRATEGIC PLANNING
Strategic planning is a best termed with the help of
enterprise and it can determine some strategies &
can also built necessary judgements in regrades
with resources allocation, so that cited firm can
pursuer strategy.

FACTORS FOR STRATEGIC
PLANNING
 Industry
 Competitors
 Strengths and Weakness

TECHNIQUES FOR BUSINESS
PLANS
 BCG Matrix

CONTINUED..
 Ansoff Matrix